7. Because People Want to Learn from You
01/18/24 • 5 min
"Customers aren’t looking for reps to anticipate, or 'discover,' needs they already know they have, but rather to teach them about opportunities to make or save money that they didn’t even know were possible"
In today's episode of "Your Business Needs A Podcast," Jay Lee discusses the importance of teaching in the sales process, drawing from insights in "The Challenger Sale" by Matthew Dixon. He highlights the value of podcasting for businesses, emphasizing the significant percentage of people who listen to podcasts to learn something new. Join us to learn why your business needs a podcast and how it can benefit from sharing expertise and knowledge with your audience.
- The Challenger Sale by Matthew Dixon
- The Infinite Dial Report 2019
"Your Business Needs a Podcast" is a Provision Podcast production. We help businesses amplify their brand's voice through podcasting:
"Customers aren’t looking for reps to anticipate, or 'discover,' needs they already know they have, but rather to teach them about opportunities to make or save money that they didn’t even know were possible"
In today's episode of "Your Business Needs A Podcast," Jay Lee discusses the importance of teaching in the sales process, drawing from insights in "The Challenger Sale" by Matthew Dixon. He highlights the value of podcasting for businesses, emphasizing the significant percentage of people who listen to podcasts to learn something new. Join us to learn why your business needs a podcast and how it can benefit from sharing expertise and knowledge with your audience.
- The Challenger Sale by Matthew Dixon
- The Infinite Dial Report 2019
"Your Business Needs a Podcast" is a Provision Podcast production. We help businesses amplify their brand's voice through podcasting:
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6. Because You're Already Sponsoring Other Podcasts
"Psst. Let me tell you a secret. You can advertise your business on other people's podcasts for free."
In this episode, Host Jay Lee reveals a secret to getting free advertising for your business on other podcasts. He explains how being a guest on podcasts can provide significant exposure that is of much higher quality than paying to advertise on a podcast, and is completely free. He also shares insights on the strategic benefit of starting your own podcast. Tune in to learn more about the power of podcast guest appearances for your business.
"Your Business Needs a Podcast" is a Provision Podcast production. We help businesses amplify their voice in the marketplace:
If you're thinking about staring a podcast for your business, let's chat:
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