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Your Brand Amplified - From Construction to CMO: Jon Tsourakis on Successful Marketing Strategies

From Construction to CMO: Jon Tsourakis on Successful Marketing Strategies

02/27/23 • 25 min

1 Listener

Your Brand Amplified

Jon Tsourakis is a 20-year veteran of the marketing industry and the owner of an agency that provides web development, digital marketing campaigns, and software. He started his business in the midst of the 2008 recession.
Jon Tsourakis had to learn hard lessons when his father fired him in front of a group of people. A friend then offered him a job in a marketing company, and he quickly learned the ropes of business. When the company grew too corporate, Jon took the risk to start his own agency in 2008. He started with a vision and a willingness to learn, and was able to bring together a web development and digital marketing agency. Through a combination of hard work and dedication, Jon was able to create a successful agency that allowed him to help others realize their entrepreneurial dreams. He learned to be transparent and upfront with clients, and always look for partnerships that help grow and create jobs. Jon Tsourakis has made it his mission to always focus on the growth and success of his clients.
In this episode, you will learn the following:
1. How Jon Tsourakis merged two agencies together and grew them into a successful business.
2. The importance of taking risks in marketing that will set a business apart from its competitors.
3. How to develop successful influencer marketing campaigns and the importance of understanding budgets and contracts.

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For the accessible version of the podcast, go to our Ziotag gallery.

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Jon Tsourakis is a 20-year veteran of the marketing industry and the owner of an agency that provides web development, digital marketing campaigns, and software. He started his business in the midst of the 2008 recession.
Jon Tsourakis had to learn hard lessons when his father fired him in front of a group of people. A friend then offered him a job in a marketing company, and he quickly learned the ropes of business. When the company grew too corporate, Jon took the risk to start his own agency in 2008. He started with a vision and a willingness to learn, and was able to bring together a web development and digital marketing agency. Through a combination of hard work and dedication, Jon was able to create a successful agency that allowed him to help others realize their entrepreneurial dreams. He learned to be transparent and upfront with clients, and always look for partnerships that help grow and create jobs. Jon Tsourakis has made it his mission to always focus on the growth and success of his clients.
In this episode, you will learn the following:
1. How Jon Tsourakis merged two agencies together and grew them into a successful business.
2. The importance of taking risks in marketing that will set a business apart from its competitors.
3. How to develop successful influencer marketing campaigns and the importance of understanding budgets and contracts.

We're happy you're here! Like the pod?

For the accessible version of the podcast, go to our Ziotag gallery.

We’re happy you’re here! Like the pod?

Previous Episode

undefined - Navigating Business Acquisition w/Jarryd Osborne - From College Athlete to Private Equity

Navigating Business Acquisition w/Jarryd Osborne - From College Athlete to Private Equity

Jarryd Osborne, a former college athlete and corporate manager, embarks on a risky journey to build wealth through entrepreneurship, but quickly learns the struggles of navigating the competitive SMB acquisition world with his partner Walter Thurmond III. He is the co-founder of Diversity Capital Group, a private equity fund that focuses on managed service providers and "boring" businesses.
You will learn:
1.Exploring Entrepreneurship Through Acquisition: Discover the process of leveraging an SBA loan to buy a business and the current trend of baby boomers exiting their businesses.
2.Team Player Mindset: Understand how to apply the individual sport mentality of tennis to the corporate world.
3.Driving Diversity and Inclusion: Uncover the mission to inspire minorities to pursue entrepreneurship and acquire businesses, even without a Harvard degree or rich parents.

We're happy you're here! Like the pod?

For the accessible version of the podcast, go to our Ziotag gallery.

We’re happy you’re here! Like the pod?

Next Episode

undefined - Unlocking Authentic Communication: Teresa Easler Helps Businesses Connect

Unlocking Authentic Communication: Teresa Easler Helps Businesses Connect

Teresa Easler is the founder of Connect to the Core, a communication and strategy consultancy. She has been an entrepreneur for many years, helping clients distill their brand, communicate their message and solve their customers' problems.
Teresa Easler was guided by her teachers and mentors to pursue communication. She then worked in a corporate job, which led her to learn the importance of communication in the workplace. Taking a leap of faith, Teresa and her husband moved to a new country and started their own business. She found success in helping her clients communicate their messages, focusing on the problems they were trying to solve. Despite having to prove her worth, Teresa's communication skills and methodologies enabled her to help a company win a $35 million RFP pitch. Taking a chance paid off and Teresa is now a successful entrepreneur.
In this episode, you will learn the following:
1. Unlocking the power of relational communication - How can shifting the focus away from product and service features towards a problem-solving approach set a company apart?
2. Overcoming the fear of entrepreneurship - What are some practical strategies for taking the leap into entrepreneurship when there is no safety net?
3. Crafting a compelling message - How can one develop an authentic and powerful message that resonates with the intended audience?

Check out this "scorecard" where listeners can rate themselves in the nine common characteristics of highly effective public speakers and good communicators. You will begin to understand where your skills might need a little TLC and you will also receive Teresa's 9 Secret Strategies Checklist for tips and tricks to get started. All complimentary of course! https://www.connecttothecore.com/presentation-rockstar-scorecard

We're happy you're here! Like the pod?

For the accessible version of the podcast, go to our Ziotag gallery.

We’re happy you’re here! Like the pod?

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