Your Brand Amplified

Are you ready to unlock the power of emotional storytelling for your brand? Today, we're joined by marketing expert and author of Brain Glue, James I. Bond, to explore the incredible impact of emotional selling on marketing and behavior. James's wealth of experience in behavioral management provides fascinating insights into creating messages that resonate with your target audience and influence their actions.
Through iconic ad campaigns, political speeches, and humor, we dive into the concept of Brain Glue - a passion box filled with powerful and emotionally engaging messages that can change behavior. James emphasizes the importance of testing and refining these messages to ensure they stick with your intended audience. As we discuss asymmetry in advertising, you'll discover how memorable images and messages can be crafted for your brand, just like the famous "Got Milk?" campaign or the Squatty Potty's success.
As entrepreneurs and small business owners, harnessing the power of emotional messaging is essential for brand growth. In this captivating conversation, we explore the intersection of emotional storytelling, data, and neuroscience in marketing to help you create an impactful message for your brand. Don't miss out on this opportunity to learn from the expertise of James I. Bond and elevate your brand with the power of emotional selling.
http://BrainGlueBook.com

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Jon Tsourakis is a 20-year veteran of the marketing industry and the owner of an agency that provides web development, digital marketing campaigns, and software. He started his business in the midst of the 2008 recession.
Jon Tsourakis had to learn hard lessons when his father fired him in front of a group of people. A friend then offered him a job in a marketing company, and he quickly learned the ropes of business. When the company grew too corporate, Jon took the risk to start his own agency in 2008. He started with a vision and a willingness to learn, and was able to bring together a web development and digital marketing agency. Through a combination of hard work and dedication, Jon was able to create a successful agency that allowed him to help others realize their entrepreneurial dreams. He learned to be transparent and upfront with clients, and always look for partnerships that help grow and create jobs. Jon Tsourakis has made it his mission to always focus on the growth and success of his clients.
In this episode, you will learn the following:
1. How Jon Tsourakis merged two agencies together and grew them into a successful business.
2. The importance of taking risks in marketing that will set a business apart from its competitors.
3. How to develop successful influencer marketing campaigns and the importance of understanding budgets and contracts.

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The fourth child of Vietnamese immigrants to Canada, John is very familiar with hard work. He was born and raised in Hamilton, and worked from a young age to help his family while also having some pocket money to have fun.

John has had almost too many jobs to count, starting when he was ten helping out on paper routes. Through all of his work, though, he has focused on a single thing – building relationships.

Whether it was collecting money and making sales on his paper route, shelving books at his local library, or manning the fryer at a stadium, he loved meeting new people and getting to know them. He connected by listening to others’ stories and sharing his own.

After graduation, he wanted to continue traveling and was accepted into a program to teach in Japan. However, his brother spoke to him about settling down and handling his finances responsibly, so he chose to get a job in Toronto.

His adventure in sales began at Red Pages, a startup that wanted to follow Yellow Pages and create a printed directory, only of websites instead of phone numbers. This was 2003, when Google was in its infancy and everyone was still trying to understand what the internet would be. Yellow Pages was a major player and everyone invested in print ads.

John’s next job taught him that building relationships was so important he wasn’t happy if he couldn’t do it every day. He was with an affiliate online marketing company that got customers for big businesses that were paying per acquisition. He found the job very transactional and didn’t stay long. His passion for building relationships was not possible there.

The next five years saw John doing outside sales for Yellow Pages and enjoying the connections he made with business owners and coworkers. However, near the end of his time there, the company was faltering. Businesses weren’t getting the returns they used to on their ads. Print was declining, and Google was taking over. John wanted to serve his customers more fully, so he started to explore online marketing.

The founding of Local SEO Search was an adventure. He got his first customer when he didn’t yet have a laptop – he was showing prospects Google search results on his phone. However, his first six-month contract got the ball rolling and it’s been doing well ever since.

His primary passion in his business is to help small business owners succeed. He loves to see his clients grow and see the tangible results of his work every day. Giving small businesses a leg up so they can compete with more established companies is something John enjoys a great deal.

Over time, he’s refined what verticals he’s interested in serving and made the processes at Local SEO Search more efficient. He focuses on working hard, being honest, transparent, and good to staff and clients. That’s when the good stuff really happens.

John believes in education and continuous learning. That’s why he started his own podcast, Local SEO Today, in 2018. He wanted to provide a tool for business owners and entrepreneurs to help them succeed. Originally, the podcast focused on the expertise of himself and Roger Murphy, Local SEO Search’s Vice President of Sales. But in 2019 he began interviewing other business owners and entrepreneurs and has found a wealth of knowledge to share with his audience.

In his personal life, John has a wife and a four year old son who are the center of his world. He loves to watch his son grow, learn, and interact with the world. He works hard during work hours but at a certain time of day the phone goes off and he focuses on his family. They

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Meet Allison Conway – a trailblazer whose journey from a curious ten-year-old in Paris to the head of a successful agency is truly inspiring. Imagine this: a young Allison, fueled by a grandmother’s promise of adventure, steps into Paris and realizes the boundless opportunities awaiting beyond her school walls. This pivotal moment ignited a passion for exploration and creativity that has driven her career from fashion journalism to founding Sea Level Agency, where she now leads with a unique blend of copywriting, design, and strategic brand management.

Allison’s professional evolution is as dynamic as her travels. Her early PR experiences revealed a crucial gap in understanding brand management, leading her to advocate for remote work and a deep dive into online presence long before it became a norm. At Sea Level Agency, Allison has crafted a distinctive approach to branding, emphasizing the importance of aligning personal preference with brand identity. Her client engagement strategy—comprising discovery calls, vision boards, and design reviews—ensures every brand shines authentically and consistently.

But Allison is more than just a branding expert; she’s a globetrotter and a best-selling author. With over 40 countries under her belt and a bestselling book titled "Friends," she underscores the significance of meaningful relationships in both personal and professional realms. Specializing in ADHD for entrepreneurs, she transforms perceived challenges into powerful strengths. Allison’s mantra, "Why not me?" inspires others to embrace their uniqueness and step confidently into their own spotlight. Ready to dive into the world of innovative branding and strategic storytelling? Allison’s story is a testament to how passion and creativity can redefine success.

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The Boylan Sisters, Alexandra and Andrea, have built a thriving independent filmmaking career centered around faith-based, family-friendly content. After years of struggling in the entertainment industry, Alexandra shifted gears by moving to New Mexico and co-founding a production company with Andrea. Together, they have produced six films, co-writing scripts, overseeing production, and raising private investment to bring their projects to life. With Alexandra acting in many of their films and Andrea designing the production elements, their complementary talents have allowed them to create a unique niche in the film industry, offering uplifting stories that inspire faith, hope, and resilience.

What sets the Boylan Sisters apart is their unwavering commitment to empowering young women, both through their films and by breaking barriers in a traditionally male-dominated industry. Their passion for storytelling is matched by their desire to build a brand that reflects their values, and they have worked hard to position themselves as role models for women pursuing careers in film. By rebranding themselves as "The Boylan Sisters," they are strengthening their identity and working toward larger opportunities, including collaborations with streaming platforms like Netflix, all while keeping their focus on creating content that uplifts and inspires.

For those inspired by the Boylan Sisters' journey, they offer more than just their films. Alexandra and Andrea have also written books that share insights into their experiences in the film industry, offering valuable advice for aspiring filmmakers, women in business, and anyone seeking to break through obstacles in pursuit of their dreams. You can dive into their stories and wisdom through their books, which are available at their website. Don’t miss the chance to learn from these two visionary women who continue to pave the way for others in the world of independent film.

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