Your Brand Amplified

Are you ready to unlock the power of emotional storytelling for your brand? Today, we're joined by marketing expert and author of Brain Glue, James I. Bond, to explore the incredible impact of emotional selling on marketing and behavior. James's wealth of experience in behavioral management provides fascinating insights into creating messages that resonate with your target audience and influence their actions.
Through iconic ad campaigns, political speeches, and humor, we dive into the concept of Brain Glue - a passion box filled with powerful and emotionally engaging messages that can change behavior. James emphasizes the importance of testing and refining these messages to ensure they stick with your intended audience. As we discuss asymmetry in advertising, you'll discover how memorable images and messages can be crafted for your brand, just like the famous "Got Milk?" campaign or the Squatty Potty's success.
As entrepreneurs and small business owners, harnessing the power of emotional messaging is essential for brand growth. In this captivating conversation, we explore the intersection of emotional storytelling, data, and neuroscience in marketing to help you create an impactful message for your brand. Don't miss out on this opportunity to learn from the expertise of James I. Bond and elevate your brand with the power of emotional selling.
http://BrainGlueBook.com

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Jon Tsourakis is a 20-year veteran of the marketing industry and the owner of an agency that provides web development, digital marketing campaigns, and software. He started his business in the midst of the 2008 recession.
Jon Tsourakis had to learn hard lessons when his father fired him in front of a group of people. A friend then offered him a job in a marketing company, and he quickly learned the ropes of business. When the company grew too corporate, Jon took the risk to start his own agency in 2008. He started with a vision and a willingness to learn, and was able to bring together a web development and digital marketing agency. Through a combination of hard work and dedication, Jon was able to create a successful agency that allowed him to help others realize their entrepreneurial dreams. He learned to be transparent and upfront with clients, and always look for partnerships that help grow and create jobs. Jon Tsourakis has made it his mission to always focus on the growth and success of his clients.
In this episode, you will learn the following:
1. How Jon Tsourakis merged two agencies together and grew them into a successful business.
2. The importance of taking risks in marketing that will set a business apart from its competitors.
3. How to develop successful influencer marketing campaigns and the importance of understanding budgets and contracts.

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Danielle Mendoza is a wife, mom, podcast host, international bestselling author, and business development consultant. Inside her Confident Concept Legacy Project Accelerator, she's helping brilliant and busy women create a high-level strategy for bringing their dream project out of their head and into the world in just 90 days. Danielle is committed to helping women create a lasting legacy by expanding their impact through a podcast, book, or certification course. She's also founded Be Myself Now so women who are newer to business can lay a strong foundation for organic growth with one-on-one support inside her New-B Development program. After facing curable but stubborn skin cancer, she realized her calling was to make sure women have a chance to help real people by sharing their gifts & talents before leaving this earth. When she's not bringing big ideas to life, you can find Danielle homeschooling her two kids, hanging with her cats, doing yoga or pilates, traveling with her husband, or trying a new restaurant with friends.
www.ConfidentConcept.com / www.BeMyselfNow.com

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Brad Smith is the founder and CEO of Stellar Insight Inc. a business growth consulting and coaching company. Brad has been a chemist, production plant and equipment designer, a business manager, a business consultant, and an executive coach for CEOs and business owners among other things. He pursues insight and understanding into the convergence of business success, organizational excellence, and the practical actions it takes to consistently achieve significant business growth. In his words, “Everything is a theory until you experience it and can consciously repeat the experiment.” He has coached CEOs, business owners, and legislators for organizational growth and excellence for more than twenty five years.
He has worked extensively with a variety of industries. Those companies who commit to the work find the specific results rewarding and significant.
His passion is working with ambitious CEOs, business owners and their teams who are committed to their company’s excellence and growth.
https://www.linkedin.com/company/18403620
https://www.linkedin.com/in/brad-smith-7458858
https://www.youtube.com/channel/UClvWAwvIPcN_uc2TO3HgiiA
www.stellarinsightinc.com

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I grew up moving around a great deal, but mostly in Perth, Western Australia. I speak five languages, mostly from all that moving around, and love talking about linguistics (unfortunately few others do). Went to college and law school in New York City, where I started working as a journalist while in law school, then went to Afghanistan as a war correspondent before starting work with the state department as an anti-human trafficking attorney. Spent five years in that field before starting Lightning Fruit, because I believed I couldn't change the world the way I wanted to without the power & influence that running my own business could give me. Lightning Fruit is a mission-driven agency because that's who I am, but it's a for-profit business because I believe social change requires being part of the economic system, and because I want to use that profit for even bigger things. Outside of work, I love reading sci-fi/fantasy, rock climbing (especially trad), snowboarding (especially backcountry), generally being in the wilderness, and me & my partner's extremely cute mutt Seneca.
https://lightningfruit.com

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We’re happy you’re here! Like the pod?

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