Creating Sticky Messages: The Power of Brain Glue in Marketing with James I. Bond
Your Brand Amplified07/06/23 • 40 min
Are you ready to unlock the power of emotional storytelling for your brand? Today, we're joined by marketing expert and author of Brain Glue, James I. Bond, to explore the incredible impact of emotional selling on marketing and behavior. James's wealth of experience in behavioral management provides fascinating insights into creating messages that resonate with your target audience and influence their actions.
Through iconic ad campaigns, political speeches, and humor, we dive into the concept of Brain Glue - a passion box filled with powerful and emotionally engaging messages that can change behavior. James emphasizes the importance of testing and refining these messages to ensure they stick with your intended audience. As we discuss asymmetry in advertising, you'll discover how memorable images and messages can be crafted for your brand, just like the famous "Got Milk?" campaign or the Squatty Potty's success.
As entrepreneurs and small business owners, harnessing the power of emotional messaging is essential for brand growth. In this captivating conversation, we explore the intersection of emotional storytelling, data, and neuroscience in marketing to help you create an impactful message for your brand. Don't miss out on this opportunity to learn from the expertise of James I. Bond and elevate your brand with the power of emotional selling.
http://BrainGlueBook.com
We're happy you're here! Like the pod?
- Visit our website!
- Check out our sponsor PitchDB!
- Start your trial on Simplified!
Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com
07/06/23 • 40 min
1 Listener
Your Brand Amplified - Creating Sticky Messages: The Power of Brain Glue in Marketing with James I. Bond
Transcript
Welcome to Your Brand Amplified , the podcast where we interview marketers , publicists and brands to learn their stories , what makes them tick and tips and tricks that make a difference .
Speaker 1I am so excited to talk to the author of Brain Glue James Bond , fantastic name I'm sure you get that a lot .
Speaker 2Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/your-brand-amplified-232076/creating-sticky-messages-the-power-of-brain-glue-in-marketing-with-jam-31334870"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to creating sticky messages: the power of brain glue in marketing with james i. bond on goodpods" style="width: 225px" /> </a>
Copy