Seth Godin: Practice of Creativity | E87
11/02/20 • 54 min
2 Listeners
Hear from the GOAT of marketing!
Our guest this week is Seth Godin, marketing mastermind, public speaker and best-selling author. You may know him for one of his 20 books, including his newest book, The Practice. He is also the founder of Akimbo, hosts the Akimbo podcast, and creates some of the most sought-after marketing courses online, including the altMBA.
Today, we talk with Seth about some of the core principles of marketing and how they apply to everyone - not just marketers! We also dive into his inspiration behind his newest book, The Practice, how to approach creativity as a professional, the importance of generosity with ideas, and why people may be holding themselves back from success without knowing it. This is an episode you won’t want to miss!
Hala’s Wicked Self-Improvement Playlist: Sign up to Podyssey see my curated playlist of top self-improvement podcast episodes from YAP and my favorite legendary and up-and-coming podcasters. Get ready to listen, learn and profit. Follow the link in my show notes to check it out: https://podyssey.fm/list/id36564?utm_source=linkedin&utm_medium=partner&utm_campaign=yap
Links:
Follow YAP on IG: www.instagram.com/youngandprofiting
Reach out to Hala directly at [email protected]
Follow Hala on Linkedin: www.linkedin.com/in/htaha/
Follow Hala on Instagram: www.instagram.com/yapwithhala
Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com
Timestamps:
01:21 - Seth’s Failures over his Career
03:36 - Why Imposter Syndrome is Widespread
05:25 - What is Permission Marketing?
07:51 - How to Know When Content is Relevant
10:13 - Explanation of Smallest Viable Audience
14:39 - Why We are Addicted to Stories
19:57 - What are Marketers Doing Wrong in 2020
22:27 - Personalization vs. Permission Marketing
24:16 - Seth’s Opinion on Automation Tools
27:22 - Why Seth Decided to Write His New Book, The Practice
29:09 - Problem on Focusing on Outcomes
31:10 - The Juggling Analogy
33:20 - Definition of a Leader
34:23 - Definition of Art
35:17 - The Importance of Generosity
37:05 - Why People Hold Their Work Back
38:03 - Why Writers’ Block Doesn’t Exist
40:58 - Profession vs. Hobby
42:20 - Seth’s Secret to Profiting in Life
Links Mentioned in the Episode:
Seth’s Website: https://www.sethgodin.com/
Seth’s New Book, The Practice: https://seths.blog/thepractice
Seth’s Blog: https://seths.blog/
Seth’s Podcast, Akimbo: https://www.akimbo.link/
Seth’s Workshops: https://www.akimbo.com/
Hear from the GOAT of marketing!
Our guest this week is Seth Godin, marketing mastermind, public speaker and best-selling author. You may know him for one of his 20 books, including his newest book, The Practice. He is also the founder of Akimbo, hosts the Akimbo podcast, and creates some of the most sought-after marketing courses online, including the altMBA.
Today, we talk with Seth about some of the core principles of marketing and how they apply to everyone - not just marketers! We also dive into his inspiration behind his newest book, The Practice, how to approach creativity as a professional, the importance of generosity with ideas, and why people may be holding themselves back from success without knowing it. This is an episode you won’t want to miss!
Hala’s Wicked Self-Improvement Playlist: Sign up to Podyssey see my curated playlist of top self-improvement podcast episodes from YAP and my favorite legendary and up-and-coming podcasters. Get ready to listen, learn and profit. Follow the link in my show notes to check it out: https://podyssey.fm/list/id36564?utm_source=linkedin&utm_medium=partner&utm_campaign=yap
Links:
Follow YAP on IG: www.instagram.com/youngandprofiting
Reach out to Hala directly at [email protected]
Follow Hala on Linkedin: www.linkedin.com/in/htaha/
Follow Hala on Instagram: www.instagram.com/yapwithhala
Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com
Timestamps:
01:21 - Seth’s Failures over his Career
03:36 - Why Imposter Syndrome is Widespread
05:25 - What is Permission Marketing?
07:51 - How to Know When Content is Relevant
10:13 - Explanation of Smallest Viable Audience
14:39 - Why We are Addicted to Stories
19:57 - What are Marketers Doing Wrong in 2020
22:27 - Personalization vs. Permission Marketing
24:16 - Seth’s Opinion on Automation Tools
27:22 - Why Seth Decided to Write His New Book, The Practice
29:09 - Problem on Focusing on Outcomes
31:10 - The Juggling Analogy
33:20 - Definition of a Leader
34:23 - Definition of Art
35:17 - The Importance of Generosity
37:05 - Why People Hold Their Work Back
38:03 - Why Writers’ Block Doesn’t Exist
40:58 - Profession vs. Hobby
42:20 - Seth’s Secret to Profiting in Life
Links Mentioned in the Episode:
Seth’s Website: https://www.sethgodin.com/
Seth’s New Book, The Practice: https://seths.blog/thepractice
Seth’s Blog: https://seths.blog/
Seth’s Podcast, Akimbo: https://www.akimbo.link/
Seth’s Workshops: https://www.akimbo.com/
Previous Episode
Alexandra Carter: Negotiate Anything | E86
2 RecommendationsLearn how to get what you want!
In today’s episode, I’m chatting with Alexandra Carter, an award-winning negotiation trainer and professor at Columbia Law School. She is also best-selling author of ‘Ask For More.’ She has worked closely with leaders at major organizations like Google, Zynga, the United Nations, and NBCUniversal.
Today, we’ll talk about Alex’s journey to be a world-class academic and negotiation expert she is today as well as the basics you should know before going into a negotiation. We will also dig deeper into how to gather information during a negotiation, common mistakes made in a negotiation, and why you should continue to ask for more, even during a pandemic.
Hala’s Wicked Self-Improvement Playlist: Sign up to Podyssey see my curated playlist of top self-improvement podcast episodes from YAP and my favorite legendary and up-and-coming podcasters. Get ready to listen, learn and profit. Follow the link in my show notes to check it out: https://podyssey.fm/list/id36564?utm_source=linkedin&utm_medium=partner&utm_campaign=yap
Calls to Action:
Follow YAP on IG: www.instagram.com/youngandprofiting
Reach out to Hala directly at [email protected]
Follow Hala on Linkedin: www.linkedin.com/in/htaha/
Follow Hala on Instagram: www.instagram.com/yapwithhala
Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com
Timestamps:
02:54 - Alex’s Career Journey
06:24 - Her Most Intense Negotiation Story
08:51 - Definition of Negotiation
10:40 - What are Mirror Questions?
14:55 - What are Window Questions?
18:41 - Information Gathering Techniques
22:28 - How to Begin a Negotiation
30:53 - Sexism vs. Feedback
39:02 - Biggest Pitfalls of Negotiations
41:41 - How to Understand Feelings
48:30 - How to Ask For More in a Pandemic
53:10 - Alex’s Secret to Profiting in Life
Links Mentioned in the Episode:
Alex’s Website: https://alexcarterasks.com/
Alex’s Book, Ask For More: https://alexcarterasks.com/book/
Alex’s Instagram: https://www.instagram.com/alexandrabcarter/
Alex’s LinkedIn: https://www.linkedin.com/in/alexandrabcarter/
Next Episode
Shanee Moret: Build a Community | E88
Level-up your LinkedIn!
This week, I’m talking with Shanee Moret, CEO of MedSnake Media and a Linkedin mega-influencer. With over 20M+ views on LinkedIn and over 600k followers, she is one of the biggest influencers on the platform today.
In today’s episode, we’ll discuss Shanee’s childhood battle with cancer, the effects it has on who she is today, and her journey to entrepreneurship. We’ll also chat about how she created her business, the ways she built her LinkedIn following, and her top tips for creating LinkedIn posts that go viral.
Social Media:
Follow YAP on IG: www.instagram.com/youngandprofiting
Reach out to Hala directly at [email protected]
Follow Hala on Linkedin: www.linkedin.com/in/htaha/
Follow Hala on Instagram: www.instagram.com/yapwithhala
Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com
Timestamps:
03:11 - Shanee’s Experience and Battle with Cancer
06:24 - Why You Should Be Vulnerable and Share Your Challenges in Life
08:42 - Shanee’s Journey to Entrepreneurship
15:27 - How Shanee Built Her Business
17:41 - Shanee’s Initial LinkedIn Strategy
19:14 - Why Shanee Started Medsnake Media
22:49 - How to Know When There’s a Demand for Your Services
24:50 - Story Behind Shanee Meeting Her MedSnake Co-Founder
26:16 - The Way Shanee Landed Her First Client
29:28 - Creating an Organic Brand
30:34 - Guidance on How to Start a LinkedIn Community
33:07 - Why to Post Different Types of Posts on LinkedIn
35:05 - Shanee’s Secret to LinkedIn Growth
39:12 - Story of Shanee’s Most Popular Post
42:01 - How Shanee Decides What to Post
44:20 - Discussion of Why HR Posts Do Well
45:45 - Formula to Going Viral
47:52 - Can you make an Income From LinkedIn?
50:30 - Shanee’s Next Big Moves
51:25 - Shanee’s Secret to Profiting in Life
Links Mentioned in the Show:
Shanee’s LinkedIn: https://www.linkedin.com/in/shaneemoret/
Shanee’s Instagram: https://www.instagram.com/shaneemoret/?hl=en
Shanee’s Website: http://www.growthacademy.global
Shanee’s Youtube Channel: https://www.youtube.com/channel/UC3Pta5QrU8dTZLRVfQpg-yA
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