What is digital hesitation?

09/12/22 • 19 min

It’s time to understand why companies are hesitant to make the transition into digital business models and we hear it straight from the expert. Thomas Lah, Executive Director & Executive VP at TSIA joins this episode to talk about his new book “Digital Hesitation – Why B2B Companies Aren’t Reaching Their Full Potential”, the impact of the first and second wave and the complexity of complex.

Download or purchase the book: https://www.tsia.com/digital-hesitation

Download or purchase the book: https://www.tsia.com/digital-hesitation

Previous Episode

Who owns the customer?

Knowing when and where to apply industry know-how is a key ingredient to the recipe for customer success. Leslie Stretch, CEO of Medallia joins Kevin Dobbs to talk about using partners to provide know-how in customer experiences. They round out their conversation covering the complex and not-so complex adoption of digital technologies and who actually has ownership of a customer.

Next Episode

What’s in your digital value propositions?

Thomas Lah, executive director and executive vice president at TSIA is back and he’s sharing some deep insights from his book “Digital Hesitation – Why B2B Companies Aren’t Reaching Their Full Potential” as we dive into the role of digital value propositions and product line growth being key building blocks for digital business models.

Download or purchase the book, Digital Hesitation – Why B2B Companies Aren’t Reaching Their Full Potential