Writing for Strategic Communication
Karen Morath
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Top 10 Writing for Strategic Communication Episodes
Goodpods has curated a list of the 10 best Writing for Strategic Communication episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Writing for Strategic Communication for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Writing for Strategic Communication episode by adding your comments to the episode page.
Writing for Print (handout)
Writing for Strategic Communication
04/18/13 • -1 min
The impact of social media is seeing a decline in the use of print in strategic communication but this also represents an opportunity for communicators. This lecture looks at the strategic use of letters, writing for print media and for print production.
Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.
Speechwriting (handout)
Writing for Strategic Communication
05/31/13 • -1 min
If you are the speech writer, and that is not unusual in strategic communication jobs, then you will need to learn to put words into someone else's mouth. That means understanding the role and power of speeches, the differences between the written and the spoken word and finding just the right words and tone for the speaker's voice and the objective of the speech. This lecture is about all of that. And there are tips for when you are the speaker too.
Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.
Speechwriting
Writing for Strategic Communication
05/31/13 • 40 min
If you are the speech writer, and that is not unusual in strategic communication jobs, then you will need to learn to put words into someone else's mouth. That means understanding the role and power of speeches, the differences between the written and the spoken word and finding just the right words and tone for the speaker's voice and the objective of the speech. This lecture is about all of that. And there are tips for when you are the speaker too.
Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.
Writing for Print
Writing for Strategic Communication
04/18/13 • 41 min
The impact of social media is seeing a decline in the use of print in strategic communication but this also represents an opportunity for communicators. This lecture looks at the strategic use of letters, writing for print media and for print production.
Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.
Writing for Strategic Communication (handout)
Writing for Strategic Communication
03/07/13 • -1 min
In this introductory lecture, we look at what strategic communication is and the role writing plays in effective strategic communication. We discuss some examples of types of strategic communication writing and do some media analysis to seek to identify the impact strategic communication writing has on the media.
Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.
Writing for Strategic Communication
Writing for Strategic Communication
03/07/13 • 48 min
In this introductory lecture, we look at what strategic communication is and the role writing plays in effective strategic communication. We discuss some examples of types of strategic communication writing and do some media analysis to seek to identify the impact strategic communication writing has on the media.
Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.
Great Writing. What is it? What Does it Achieve?
Writing for Strategic Communication
03/14/13 • 44 min
To be able to apply our written strategic communication skills, first we need to understand the power of the written word to MOVE people. From Elvis and Mark Twain to the principles of persuasion, we explore what makes writing ‘great’ and how it is used as a tool of strategic communication.
Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.
Visualisation and Gamification (handout)
Writing for Strategic Communication
05/23/13 • -1 min
While writing may still be the 'main game' in strategic communication, this lecture explores how it is being joined by visuals and games in one of the most significant changes to the practice since forever. This lecture also looks at the impact of content marketing and citizen journalism.
Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.
The Role of Media Releases (handout)
Writing for Strategic Communication
05/09/13 • -1 min
This lecture describes the elements of writing a media release, what to include, things to avoid, some tips from George Orwell and more.
Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.
The Writer’s Toolbox – Some ‘How-To's’ (handout)
Writing for Strategic Communication
05/02/13 • -1 min
We look at media releases next lecture but here are the other key calling cards of strategic communication writers. This lecture looks at interviewing, note-taking and quoting and writing feature articles and profile pieces.
Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.
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FAQ
How many episodes does Writing for Strategic Communication have?
Writing for Strategic Communication currently has 26 episodes available.
What topics does Writing for Strategic Communication cover?
The podcast is about Media, University, Public Relations, Journalism, Courses, Podcasts, Education, Arts and Communication.
What is the most popular episode on Writing for Strategic Communication?
The episode title 'Review and Reflect (handout)' is the most popular.
What is the average episode length on Writing for Strategic Communication?
The average episode length on Writing for Strategic Communication is 42 minutes.
When was the first episode of Writing for Strategic Communication?
The first episode of Writing for Strategic Communication was released on Mar 7, 2013.
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