In this introductory lecture, we look at what strategic communication is and the role writing plays in effective strategic communication. We discuss some examples of types of strategic communication writing and do some media analysis to seek to identify the impact strategic communication writing has on the media.
Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.
03/07/13 • 48 min
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/writing-for-strategic-communication-10118/writing-for-strategic-communication-353682"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to writing for strategic communication on goodpods" style="width: 225px" /> </a>
Copy