E161 – Successfully Shifting from Services to SaaS (Gary Gaspar, Marker.io)

In today’s episode, Joe talks to Gary Gaspar, the co-founder and CEO of Marker.io - a platform that encourages a simple way to report bugs on live websites and collect client feedback along the way. This 6-member team with over 2M feedback reported and 1,500 plus customers, continue to make it easier for people to report live website issues in real time.

Gary shares how he met his two co-founders at a totally unexpected place, shutting down the agency to focus on growing the business, the integrations they planned as they expand, and focusing more on conversion than website traffic.

Episode Resources:

• Gary is on LinkedIn, Twitter
• Marker.io
• New MRR Merch, discount code: AUGUST31
• Leave an Apple podcast review or binge-watch past episodes
• Visit the WPMRR Community
• The 2021 WPMRR Virtual Summit

What to Listen For:

• 00:00 Intro
• 06:35 Welcome to the pod, Gary!
• 07:25 Instead of a live chat, Marker.io utilizes capture screenshot with annotations
• 12:34 Why there are 3 co-founders
• 20:25 Shutting down the agency and going full-time
• 23:33 The value of owning your company despite having a low paycheck
• 26:57 It took a while to find the right product-market fit, future plans
• 30:18 Marker.io was built with integrations in mind
• 34:35 Original business structure attracted non-targeted customers
• 37:37 Build relationships with folks to reach more people in the community
• 41:58 It’s useless to do all the marketing channels
• 47:01 SEO and integration marketing works
• 49:24 Finding the right person to join the team
• 53:16 Giving the team a lot of creative freedom