Measurement Mafia: Examining the Religion of ROI
02/04/25 • 34 min
In this episode of Working/Broken, Nick Richtsmeier and Brad Farris peel back the curtain on the wild world of marketing metrics. They dive into how even the biggest advertisers are left scratching their heads—overspending on TV ads that mysteriously boost sales, while 30-50% of online clicks turn out to be fraudulent. With plenty of humor and hot takes, the hosts break down insights from Lindsay Slaby—the “CMO Whisperer” at David Baker’s MYOB conference—and ponder if our obsession with precise ROI is just a modern-day myth. They question whether chasing data-driven attribution is really working, or if it's time for service firms to ditch the digital funnel and focus on building genuine trust instead. Tune in for a refreshingly candid discussion that challenges the status quo of digital marketing measurement.
Outside Resources Referenced:
Join Nick and Brad as they unravel the complexities behind digital metrics and challenge you to rethink what really drives value in today’s marketing landscape.
Ensure you are fully subscribed through your favorite podcast app so you do not miss a single episode.
Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at [email protected].
In this episode of Working/Broken, Nick Richtsmeier and Brad Farris peel back the curtain on the wild world of marketing metrics. They dive into how even the biggest advertisers are left scratching their heads—overspending on TV ads that mysteriously boost sales, while 30-50% of online clicks turn out to be fraudulent. With plenty of humor and hot takes, the hosts break down insights from Lindsay Slaby—the “CMO Whisperer” at David Baker’s MYOB conference—and ponder if our obsession with precise ROI is just a modern-day myth. They question whether chasing data-driven attribution is really working, or if it's time for service firms to ditch the digital funnel and focus on building genuine trust instead. Tune in for a refreshingly candid discussion that challenges the status quo of digital marketing measurement.
Outside Resources Referenced:
Join Nick and Brad as they unravel the complexities behind digital metrics and challenge you to rethink what really drives value in today’s marketing landscape.
Ensure you are fully subscribed through your favorite podcast app so you do not miss a single episode.
Have a business topic you want us to decide if it's working or broken? Have a question about the episode? You can email us at [email protected].
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Working/Broken - Measurement Mafia: Examining the Religion of ROI
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Transcripts are AI generated and likely contain errors.
Brad Welcome to Working Broken with Nick Richtsmeier and Brad Farris, where every week we take a deep dive into a trend, a bias, a hot topic affecting business leaders. And the question is, is it working or is it broken? Hey, Nick, how are you coming in today?
Nick No, I'm pretty good. I, I got some family coming into town this weekend, so that should be exciting.
Keep my sons entertain
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