How To Qualify Prospects During The Sales Process
11/16/22 • 40 min
In this episode, we provide updates on our respective businesses and share how we qualify prospects for our services during the sales process. It's tempting to take the "easy money" of a new client, especially in the early days, but it's better to focus on right-fit clients from the start to set your business up for long-term success.
As always, we also provide updates on Castaway and EditorNinja, which include...
- Another new hire for EditorNinja!
- Setting benchmarks for performance before investing in sales/marketing
- Continuing to iterate on offers until you find the right option
- Using "slow periods" to dial in your operational efficiency
- Gearing up for a podcast promo tour
Sound interesting? You should give it a listen. We think you'll really enjoy it.
Want to support the show? [FREE]
- Subscribe to future episodes in your favorite podcast app
- Ask a question or leave us feedback on this episode
- Leave an honest review on your favorite podcast platform
- Share the show with a friend who might also enjoy it
- Reach out to us on Twitter and give us your unfiltered feedback
Want more regular updates? Here are other ways to follow along:
- Join Our Email Newsletter for early access and bonus content
- Come and hang out with us in our Slack community
- Follow James on Twitter
- Follow John on Twitter
Thanks & Recognition
This episode was edited by PodPanda.
In this episode, we provide updates on our respective businesses and share how we qualify prospects for our services during the sales process. It's tempting to take the "easy money" of a new client, especially in the early days, but it's better to focus on right-fit clients from the start to set your business up for long-term success.
As always, we also provide updates on Castaway and EditorNinja, which include...
- Another new hire for EditorNinja!
- Setting benchmarks for performance before investing in sales/marketing
- Continuing to iterate on offers until you find the right option
- Using "slow periods" to dial in your operational efficiency
- Gearing up for a podcast promo tour
Sound interesting? You should give it a listen. We think you'll really enjoy it.
Want to support the show? [FREE]
- Subscribe to future episodes in your favorite podcast app
- Ask a question or leave us feedback on this episode
- Leave an honest review on your favorite podcast platform
- Share the show with a friend who might also enjoy it
- Reach out to us on Twitter and give us your unfiltered feedback
Want more regular updates? Here are other ways to follow along:
- Join Our Email Newsletter for early access and bonus content
- Come and hang out with us in our Slack community
- Follow James on Twitter
- Follow John on Twitter
Thanks & Recognition
This episode was edited by PodPanda.
Previous Episode
The Metrics and KPIs We're Tracking For Our Businesses
In this episode, we provide updates on our respective businesses and discuss which metrics or KPIs we're tracking – and how. It's easy to spend all day refreshing your dashboards, so we provide some advice for striking the right balance between knowing your numbers and getting stuck in analysis paralysis.
As always, we also provide updates on Castaway and EditorNinja, which include...
- New hires and new pricing models for EditorNinja
- How John is increasing traffic to key pages on his site
- A freemium offer to attract more EditorNinja prospects
- How to make the most of time away from work
- Emerging trends in the content repurposing space
Sound interesting? You should give it a listen. We think you'll really enjoy it.
Want to support the show? [FREE]
- Subscribe to future episodes in your favorite podcast app
- Ask a question or leave us feedback on this episode
- Leave an honest review on your favorite podcast platform
- Share the show with a friend who might also enjoy it
- Reach out to us on Twitter and give us your unfiltered feedback
Want more regular updates? Here are other ways to follow along:
- Join Our Email Newsletter for early access and bonus content
- Come and hang out with us in our Slack community
- Follow James on Twitter
- Follow John on Twitter
Thanks & Recognition
This episode was edited by PodPanda.
Next Episode
How To Prioritize Projects Based On Customer Interviews
In this episode, we provide updates on our respective businesses and discuss how we use customer research to help prioritize projects related to improving our existing services or launching new ones. We cover how to recruit participants, interview them, analyze those findings, and translate them into actionable insights.
As always, we also provide updates on Castaway and EditorNinja, which include...
- Experiments with pricing models and amounts
- Exploration of a new sales/onboarding flow
- A big financial investment for Castaway
- Hesitancy around working with "boomerang" clients
Sound interesting? You should give it a listen. We think you'll really enjoy it.
Want to support the show? [FREE]
- Subscribe to future episodes in your favorite podcast app
- Ask a question or leave us feedback on this episode
- Leave an honest review on your favorite podcast platform
- Share the show with a friend who might also enjoy it
- Reach out to us on Twitter and give us your unfiltered feedback
Want more regular updates? Here are other ways to follow along:
- Join Our Email Newsletter for early access and bonus content
- Come and hang out with us in our Slack community
- Follow James on Twitter
- Follow John on Twitter
Thanks & Recognition
This episode was edited by PodPanda.
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