
Buying Back Your Time
08/03/23 • 41 min
In this episode, we provide updates on our respective businesses and discuss the hiring framework to help business owners who are in the process of onboarding new talents. Came up with a few sharing of book lessons, experiences in our own hiring process to keep you guys informed on the things needed to focus upon delegating roles to save you some time, effort and money.
As always, we also provide updates on Castaway and EditorNinja, which include...
- Hiring and testing out VAs for EditorNinja
- Announcement of EdNinja's launch of editing for ai created content service
- Castaway Updates
- Moving Productize and Scale website from WordPress Power to Ghost
- James planning to launch more courses
Sound interesting? You should give it a listen. We think you'll really enjoy it.
Want to support the show? [FREE]
- Subscribe to future episodes in your favorite podcast app
- Ask a question or leave us feedback on this episode
- Leave an honest review on your favorite podcast platform
- Share the show with a friend who might also enjoy it
- Reach out to us on Twitter and give us your unfiltered feedback
Want more regular updates? Here are other ways to follow along:
- Join Our Email Newsletter for early access and bonus content
- Come and hang out with us in our Slack community
- Follow James on Twitter and LinkedIn
- Follow John on Twitter and LinkedIn
Thanks & Recognition
This episode was edited by PodcastBuffs.
TIME STAMPS AND KEY IDEAS
(00:03:03) Hiring
EditorNinja talk's about Dan's book where it was emphasized that upon hiring, one must think at what they are good at, and do the process in terms of an energy and money kind of access. To make it short, hiring is somewhat similar to buying back your time and putting it in other stuffs which are actually of significance in the business.
(00:06:14) Hiring is a bet on oneself
Hiring is actually asking yourself if you can afford to hire somebody, or if you are in a position to actually bring somebody in. It's a process that needs to be delegated and outsourced carefully, looking for what's actually gonna move the needle. It was also tackled that oftentimes people make mistakes in hiring as they always focus on immediately hiring VA's or EA's without actually weighing in and asking themselves what roles am I delegating and I'm left to take on.
(00:08:46) Don't just delegate the task, delegate the role
It is good to get people to keep an eye on a task which is discussed by Dan highlighting how you don't just delegate task, you delegate the role and then they become responsible and accountable for that particular area. Delegating the role rather than the task will buy your time back, because it is as if you are replacing yourself by turning over that particular role to them and you just kind of move on to another role saving you 15-20% of your time which can be invested on other important matters.
(00:10;56) Focus on something you are good at
James talks about the idea of the accountability chart which kind of starts with picturing out what seats are needed to fill the in for the particular roles. Making a plan is essential and following a stairstep approach of hiring people to fill in those empty roles, as to only be left with ideally what business owners are good at. Basically focusing on what gives the highest value in the business and pouring attention into it.
(00:17:29) Updates on EditorNinja
EditorNinja is currently hiring and testing out VAs from different countries, basically observing the process for a month or so to see which one will do better. Announced the launch of editing for ai created content service, which has blown up pumping a higher demand for the service. In addition, the base price for copy editing and proofreading has been raised a bit - more or less 15-20% - but also considering on stepping up to a higher level, like adding AI content updating, developmental editing, and a full high touch level where customers give out content and EditorNinja will do everything for them.
(00:24:09) Updates from James
Sharing about how James is hiring thr...
In this episode, we provide updates on our respective businesses and discuss the hiring framework to help business owners who are in the process of onboarding new talents. Came up with a few sharing of book lessons, experiences in our own hiring process to keep you guys informed on the things needed to focus upon delegating roles to save you some time, effort and money.
As always, we also provide updates on Castaway and EditorNinja, which include...
- Hiring and testing out VAs for EditorNinja
- Announcement of EdNinja's launch of editing for ai created content service
- Castaway Updates
- Moving Productize and Scale website from WordPress Power to Ghost
- James planning to launch more courses
Sound interesting? You should give it a listen. We think you'll really enjoy it.
Want to support the show? [FREE]
- Subscribe to future episodes in your favorite podcast app
- Ask a question or leave us feedback on this episode
- Leave an honest review on your favorite podcast platform
- Share the show with a friend who might also enjoy it
- Reach out to us on Twitter and give us your unfiltered feedback
Want more regular updates? Here are other ways to follow along:
- Join Our Email Newsletter for early access and bonus content
- Come and hang out with us in our Slack community
- Follow James on Twitter and LinkedIn
- Follow John on Twitter and LinkedIn
Thanks & Recognition
This episode was edited by PodcastBuffs.
TIME STAMPS AND KEY IDEAS
(00:03:03) Hiring
EditorNinja talk's about Dan's book where it was emphasized that upon hiring, one must think at what they are good at, and do the process in terms of an energy and money kind of access. To make it short, hiring is somewhat similar to buying back your time and putting it in other stuffs which are actually of significance in the business.
(00:06:14) Hiring is a bet on oneself
Hiring is actually asking yourself if you can afford to hire somebody, or if you are in a position to actually bring somebody in. It's a process that needs to be delegated and outsourced carefully, looking for what's actually gonna move the needle. It was also tackled that oftentimes people make mistakes in hiring as they always focus on immediately hiring VA's or EA's without actually weighing in and asking themselves what roles am I delegating and I'm left to take on.
(00:08:46) Don't just delegate the task, delegate the role
It is good to get people to keep an eye on a task which is discussed by Dan highlighting how you don't just delegate task, you delegate the role and then they become responsible and accountable for that particular area. Delegating the role rather than the task will buy your time back, because it is as if you are replacing yourself by turning over that particular role to them and you just kind of move on to another role saving you 15-20% of your time which can be invested on other important matters.
(00:10;56) Focus on something you are good at
James talks about the idea of the accountability chart which kind of starts with picturing out what seats are needed to fill the in for the particular roles. Making a plan is essential and following a stairstep approach of hiring people to fill in those empty roles, as to only be left with ideally what business owners are good at. Basically focusing on what gives the highest value in the business and pouring attention into it.
(00:17:29) Updates on EditorNinja
EditorNinja is currently hiring and testing out VAs from different countries, basically observing the process for a month or so to see which one will do better. Announced the launch of editing for ai created content service, which has blown up pumping a higher demand for the service. In addition, the base price for copy editing and proofreading has been raised a bit - more or less 15-20% - but also considering on stepping up to a higher level, like adding AI content updating, developmental editing, and a full high touch level where customers give out content and EditorNinja will do everything for them.
(00:24:09) Updates from James
Sharing about how James is hiring thr...
Previous Episode

Handling the "In-house" Objection
In this episode, we provide updates on our respective businesses and share couple insights to help business owners who are considering doing in-house business or hiring freelancers or an agency. This includes discussion about handling the "In-house" objection being stuck in the dilemma of doing things in-house or outsourcing talents, and tackling helpful instances which are important in weighing in its benefits and drawbacks while maximizing ROI at the same time.
As always, we also provide updates on Castaway and EditorNinja, which include...
- Hiring and closing bigger deals with Editor Ninja
- Content optimization
- Scoping out outbound campaign for Castaways
- Announcing the comeback of productize Podcast
Sound interesting? You should give it a listen. We think you'll really enjoy it.
Want to support the show? [FREE]
- Subscribe to future episodes in your favorite podcast app
- Ask a question or leave us feedback on this episode
- Leave an honest review on your favorite podcast platform
- Share the show with a friend who might also enjoy it
- Reach out to us on Twitter and give us your unfiltered feedback
Want more regular updates? Here are other ways to follow along:
- Join Our Email Newsletter for early access and bonus content
- Come and hang out with us in our Slack community
- Follow James on Twitter and LinkedIn
- Follow John on Twitter and LinkedIn
Thanks & Recognition
This episode was edited by PodcastBuffs.
Time Stamps and Key Ideas
(00:04:50) In house Objection
This conversation focuses on the discussion of doing things in-house vs. hiring a freelancer or an agency to do the job. Debates about the pros and cons and instances where hiring someone to get the work done be sometimes are considered an expense or an investment for the business.
(00:07:03) The benefits and drawbacks
Discussed more on the benefits and drawbacks in possibly hiring people like a generalist or a specialist to get things done. Going over how to approach the idea of onboarding someone to do the work for you and how to make sure who you're hiring is capable of doing the job done, is it worth the cost, or will it save and buy your time back.
(00:19:01) Negotiating agreement
This part also includes ideas that it are important to consider like the best alternative to negotiate agreement which is not having to land a deal to sustain the business by defaulting to discounts. Highlights the idea to not easily slash prices in order to close a deal that could hurt the business, rather take into consideration that if you're gonna do a discount, it must be for an annual subscription or for a long-term commitment.
(00:25:03) Editor Ninja's updates
This part covers a range of topics and discussions about getting on big themes with Ed Ninja like hiring, and the sales and services offered. Considering hiring somebody like a virtual assistant to do the work and buy back time where focus can be diverted more on the things he love like exploring new product stuff, new initiatives, sales calls and closing deals. Explore over content optimizations, couple updates and new strategies.
(00:37:03) Updates on Castaway
Focuses around the current updates in castaway and productize. Discussing how everybody wants to do YouTube shorts and be Alex Hormo. Basically, sharing how James is trying to explore opportunities with emerging countries and take advantage of geo arbitrage in outsourcing talents. Also, scoping out what an outbound campaign looks like for Castaway, instead of relying on referrals, word of mouth, and personal postings.
(00:43:52:) Productize Updates
Announces the comeback of productize podcast, scoping out a 12-episode season using Castaway to do the repurposing and promotions. James talks about how he's working on moving the productized course from WordPress and building out a directory for productize, monetizing through affiliate links or some referral relationships with brands.
Next Episode

Fear or Greed
In this episode, we provide updates on our respective businesses and feeding the greed and fear index where business encountered a place of uncertainty in the economy while sharing some helpful advice on how businesses and individuals can not only survive, but thrive during an economic recession. This includes talking about the recent economic downturn and some helpful insights which will let everyone view situations in different perspective.
As always, we also provide updates on Castaway and EditorNinja, which include...
- Updates on EditorNinja
- Castaway Updates
- Finding a competitive edge with Castaway
Sound interesting? You should give it a listen. We think you'll really enjoy it.
Want to support the show? [FREE]
- Subscribe to future episodes in your favorite podcast app
- Ask a question or leave us feedback on this episode
- Leave an honest review on your favorite podcast platform
- Share the show with a friend who might also enjoy it
- Reach out to us on Twitter and give us your unfiltered feedback
Want more regular updates? Here are other ways to follow along:
- Join Our Email Newsletter for early access and bonus content
- Come and hang out with us in our Slack community
- Follow James on Twitter and LinkedIn
- Follow John on Twitter and LinkedIn
Thanks & Recognition
This episode was edited by PodcastBuffs.
TIME STAMP AND KEY IDEAS
(00:04:02) Pandemic Recession
There are winners or losers in business. Some business might have gone outside the grid during the global economic downturn as their services are getting weak demands. On the other side of the globe, there are other business who found a way through the recession and came across great opportunities especially for alcohol, soap, disinfectant and hygeine focused companies.
(00:04:48) Invest in Skills
Even with the pandemic recession, some companies which had found an opportunity with the situation has been lacking with employees so they considered hiring people and reconsidering what their market looks like. Business tend to find a person at the right time and should give the right offer for them - more like finding someone which can take the work and produce quality result.
(00:15:12) Manage Churn
Tackled one of the things to be fearful of right now which is a retraction or churn. Sort of hassle to actually need more volume in order to get the same number of customers as preceding years but churn is what kills subscription and recurring billing companies. This highlights the important to be an account manager who actually cares and monitor to have more people use the service more.
(00:19:15) AI Taking Over
AI is eating the SEO world and is commonitized. AI is somehow as good as Castaway where it can affect the business prices. This raises concern that there is a tendency to either lose business or find a competitive edge and there is no way losing is an option. Having a clear understanding of what your clients need are then it must be an easy way to go as this will open up opportunities for the business.
Lesson Takaway
Despite everything, try not hitting the panic button immediately. There are plenty of people out there who can close better deals, it is not a necessity to sacrifice too much over little things and strive as not to get locked in a job you don't enjoy too much.
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