Episode 14: Katie Saffert on creating community and building a brand with heart

Katie Saffert is a brand strategist and visionary who has cultivated a community for female entrepreneurs. She has created this community to make space for female-owned brands to be seen and heard for who they are and consult them on how to show up for what they do.

After being an entrepreneur for 12 years, prior to opening Hatched Collective, she realized there was a lack of available resources for how to build a community and how to build a business. Her goal is to inspire women to step into their power and become the leader within their own community.

Highlights of our conversation:

3:50 - Getting to know Katie

10:44 - Why Katie had to leave her dream job

16:15 - Re-finding your identity with kids

21:09 - Community is more than your kids and partner

26:06 - How do I start to find my community?

30:52 - The importance of choosing to be seen & choosing the right people

34:47 - How to put yourself out there in a way that aligns with your soul

39:50 - What is your why?

42:15 - What problem are you solving for your clients?

48:09 - The true purpose of Instagram

50:55 - An opportunity to give back to your community

Connect with Katie:

Check out her website - https://www.hatchedcollective.co/

Follow her on Instagram - https://www.instagram.com/hatchedcollective/

Join a Strategy Session - https://www.hatchedcollective.co/strategy-sessions/

Learn about her Brand Strategy Package - https://www.hatchedcollective.co/brand-strategy-package/

About me:

I’m Kari Keating, mom of 3 young boys, that ditched a 17-year, 6 figure corporate career to go after her dreams. I’ve been coaching professionally for over 2 years and have had a wide variety of clients from recording artists, website developers, photographers, professional network marketers and other life coaches.

My zone of genius lies in helping soul-based entrepreneurs get out of their heads and into inspired action, so they can make the impact they crave and the income they deserve.

Credits:

Podcast edited and mixed by Andrew Geary - [email protected]