The User-Generated Content Revolution with Analisa Goodin
07/27/18 • 42 min
Today we are focusing on advertising, digital marketing, and content. In this day and age–more than ever before–content is king! Social media and digital marketing have raised the bar on quality content creation, and the future of advertising now lives on an ever-growing online ecosystem. To help us better understand where the future of content creation and digital marketing lies, we’re speaking with Analisa Goodin.
Analisa Goodin is the CEO & Founder of Catch&Release, a technology-driven platform for sourcing and safely licensing authentic content found on the Internet. After a decade working with global brands in the advertising agency world, Analisa identified a specific pain point: the ability to find relevant, compelling content that could be quickly and safely licensed for commercial projects. Fueled by the ubiquity of the internet and social media, user-generated content (UGC) was something advertisers and brands began considering as viable creative content. That is why she founded Catch&Release in 2014.
Analisa will be sharing her journey from ideation, through pitching VCs, all the way to changing the advertising industry as we’ve known it. Stay tuned to learn more about the future of UGC and how Catch&Release is paving the way!
In This Episode
- Analisa and Catch&Release
- User-Generated Content
- A Shifting Model
- Mentorship is Key
- Some Good Advice
“One of our thesis as a company is that this problem is best solved without a library, and it's kind of a radical idea because most other business models around licensing imagery up to now have all been around a library.” —Analisa Goodin
“We want to leave ourselves open and agnostic to any platform that has the right content for our client's briefs and needs. Today, Instagram is a massive part of our supply and we curate a lot from Instagram, but we're not limited there. In a year when other photo platforms and video platforms come out, we follow where those are.” —Analisa Goodin
“The technology that we're building is allowing us to identify licensable content and is allowing us to transact as quickly as possible–turning the internet into a stock house.” —Analisa Goodin
“We recognize that the industry is going to be increasingly reliant on technology to scale. There is not enough original production to service the size of the market. What's happening with the rise of digital is it's putting a lot of pressure on the production industry to create more content, but production is a very manual process.” —Analisa Goodin
”We recognize that what we're bringing to the table is new. There's never been anything like it before. But we believe that it's an inevitability. And that it's solving an inevitable need.” —Analisa Goodin
ResourcesAnalisa’s LinkedIn
Analisa and Catch&Release onInstagram
Catch&Release Official Website
Today we are focusing on advertising, digital marketing, and content. In this day and age–more than ever before–content is king! Social media and digital marketing have raised the bar on quality content creation, and the future of advertising now lives on an ever-growing online ecosystem. To help us better understand where the future of content creation and digital marketing lies, we’re speaking with Analisa Goodin.
Analisa Goodin is the CEO & Founder of Catch&Release, a technology-driven platform for sourcing and safely licensing authentic content found on the Internet. After a decade working with global brands in the advertising agency world, Analisa identified a specific pain point: the ability to find relevant, compelling content that could be quickly and safely licensed for commercial projects. Fueled by the ubiquity of the internet and social media, user-generated content (UGC) was something advertisers and brands began considering as viable creative content. That is why she founded Catch&Release in 2014.
Analisa will be sharing her journey from ideation, through pitching VCs, all the way to changing the advertising industry as we’ve known it. Stay tuned to learn more about the future of UGC and how Catch&Release is paving the way!
In This Episode
- Analisa and Catch&Release
- User-Generated Content
- A Shifting Model
- Mentorship is Key
- Some Good Advice
“One of our thesis as a company is that this problem is best solved without a library, and it's kind of a radical idea because most other business models around licensing imagery up to now have all been around a library.” —Analisa Goodin
“We want to leave ourselves open and agnostic to any platform that has the right content for our client's briefs and needs. Today, Instagram is a massive part of our supply and we curate a lot from Instagram, but we're not limited there. In a year when other photo platforms and video platforms come out, we follow where those are.” —Analisa Goodin
“The technology that we're building is allowing us to identify licensable content and is allowing us to transact as quickly as possible–turning the internet into a stock house.” —Analisa Goodin
“We recognize that the industry is going to be increasingly reliant on technology to scale. There is not enough original production to service the size of the market. What's happening with the rise of digital is it's putting a lot of pressure on the production industry to create more content, but production is a very manual process.” —Analisa Goodin
”We recognize that what we're bringing to the table is new. There's never been anything like it before. But we believe that it's an inevitability. And that it's solving an inevitable need.” —Analisa Goodin
ResourcesAnalisa’s LinkedIn
Analisa and Catch&Release onInstagram
Catch&Release Official Website
Previous Episode
Scaling Your 1 Person Business Into Your 1 Million Dollar Business with Elaine Pofeldt
Today we’re talking about scaling your small business. How do you scale your single person operation into a lucrative and effective venture? This episode is for all of you entrepreneurs out there who need some expert advice and a little direction. Today we’re looking at the rise of the "million-dollar, one-person business"–the biggest trend in business today–and how it offers the widest range of people the most ways to earn a living while enjoying the lifestyle they desire.Joining us today is Elaine Pofeldt. Elaine literally wrote the book on scaling your small one person business,“The Million-Dollar, One-Person Business.” She is an independent journalist specializing in small business, entrepreneurship, and careers. Elaine’s interest in small business has taken her from a senior editor at Fortune Small Business magazine to becoming a small business owner herself, freelancing for all kinds of clients.We are so happy to have Elaine here with us today! She will be outlining the "million-dollar, one-person business" landscape, the risks, pluses, and minuses, and the lessons everyone should learn. If you are currently running your own one-person business or considering taking the leap, stay tuned, this is an episode you won’t want to miss!
In This Episode
- One Person Businesses by the Numbers
- Outsourcing and Freelance, Knowing When to Delegate
- Side Hustles, Money Matters, and Hidden Costs
- Real Stories of Entrepreneurship
- Relationships and Connections
- Some Sound Advice
Quotes in This Episode
“One thing I noticed, was that no one was really covering the one person business, although there are about 25 million non-employer businesses.” —Elaine Pofeldt
“We just don't pay attention to them and they're almost treated as failures, as failures to scale. When in fact, I found in a lot of my reporting that; the folks running them are very, very happy with their situations, they love running one-person businesses.” —Elaine Pofeldt
“I mean, you can always increase revenue if you're willing to work 20 hours a day, but eventually that's going to destroy your health, and your personal life, and everything else, so that's not sustainable, even if there might be a week out of the year that you have to do that for some project you're getting done. So, that's not the answer.” —Elaine Pofeldt
“I mean, I'm a freelancer, I don't want to be on payroll with any of my clients, I like the freedom of working for different clients, and on different projects. I have a business, and I don't wanna have a job.” —Elaine Pofeldt
“I don't recommend anybody just quit a job and start a business. The side hustle is a really good idea.” —Elaine Pofeldt
Resources
Elaine’s Official Website
Elaine’s Book: The Million-Dollar, One-Person Business
Next Episode
Shift Ahead With Allen Adamson
Today we are focusing on shifting ahead in business. Trying to stay ahead of your clients’ needs can seem like a never-ending feat. We are constantly watching, shifting, moving, and trying to remain relevant in the worlds of our customers. But, there are so many changes in technology and media, that we are seeing wide shifts in consumer behavior. So we have to be flexible and adaptable. Helping us tackle this issue so you don’t get stuck is Allen Adamson.Allen is a brand strategist and entrepreneur. He is the founder of Metaforce, a firm dedicated to helping businesses diagnose growth strategies and nimbly execute programs in the face of change and market evolution. Allen is also a co-author of the book Shift Ahead: How the Best Companies Stay Relevant In a Fast-Changing World, which we will be discussing here today!Stay tuned to learn more about the landscape of successfully shifting ahead, and hear some helpful case studies and some cautionary tales from Allen’s book!
In This Episode
- About Allen
- Case Studies
- Competition and Disruption
- Shifting Isn’t a No-Brainer
- Diversifying Thought
- Challenges in Business
Quotes in This Episode
“Stop being totally fixated on the competitors right in front of your nose, and zoom out, and see what's going on a little bit more to the left and right, and behind you, because typically categories get disruption, not from within, but from outside.” —Allen Adamson
“[Kodak] were so addicted to the phenomenal profitability of film, there would be no other business they could even invent that would come close to it. They were stuck, as well as many other companies, by the Golden Handcuffs.” —Allen Adamson
“There are many ways you can fall behind, there are not a lot of ways you can stay ahead, but you can start to eliminate some of the culprits.” —Allen Adamson
“Analysis paralysis is the other big one that in fact impacts most organizations because figuring out where to shift is never easy.” —Allen Adamson
“You need a leader that is comfortable with risk.” —Allen Adamson
Resources
Allen’s Twitter
Find out about Allen’s book HERE
Metaforce Website
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