Selling the Story: The Secret to Standing Out as a Women-Owned Business

08/17/21 • 39 min

Want to know the secret to standing out as a women-owned business -- no matter how saturated the market? Check out the newest episode of Women Who Own It!

I’m joined by Lara Nikola, the Founder and President of Smart Sips Coffee, a WBENC-Certified brand specializing in a range of uniquely flavored gourmet coffees, decaf, lattes, cappuccinos and hot chocolates.

Tune in to discover Lara’s journey from a corporate career in advertising to becoming an award-winning entrepreneur who’s been featured on Shark Tank, Good Morning America, Fox and Friends (and many more) -- plus, find out the exact steps to take to blast your business past the competition and into the spotlight!

Want to know the secret to standing out as a women-owned business -- no matter how saturated the market? Check out the newest episode of Women Who Own It!

Previous Episode

Making a Name: Branding and Marketing Secrets for Women-Owned Business

Branding and marketing are a monumental part of building a successful business. But if you’re a first-time entrepreneur, or even simply starting fresh in a new market, it can be tough to know where to start.

For the full breakdown, check out this episode of Women Who Own It. I’m joined by Orion Brown, the founder and CEO of Black Travel Box®, a WBENC-Certified premium, clean beauty brand catering to women of color.

Tune in now for the story on how Orion made the leap from a corporate career working with brands such as Oracle, Hasbro and Kraft Foods, to entrepreneur. Plus discover expert insights, tips and advice on building your brand and making an impact while staying true to what makes your company stand out!

Next Episode

Power Women: Secrets to Business Success in a Male-Dominated Industry

At Women’s Business Enterprise National Council (WBENC), we love seeing women business owners step into their power and THRIVE -- no matter what industry they're in.

On this episode of Women Who Own It, we’re shining the spotlight on Janet Sperry, a former oncology physician and Founder of Dakota Matting & Environmental Solutions LLC., a WBENC-Certified comprehensive matting supplier and turnkey access provider for the energy industry.

Tune in for the inside scoop on this little-known industry -- plus, discover the unique mindset, values and practices that have helped Janet propel her company straight to the top -- and how you can use them (and the support of the WBENC network) to supercharge your business success!