How to Succeed at Freelancing in the Creator Economy

Today we’re speaking with Katie Stoller.

Katie Stoller is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites at award shows. She then moved home to Chicago where she had a decade-long career working at top global PR agencies (Ogilvy, Ketchum and Golin).

She then led the influencer marketing team at Fiat Growth, a fintech growth consultancy working closely with affiliate and performance marketing teams.

In 2023, she transitioned to being an independent marketing consultant for businesses and talent.

She also launched her education company, influencerinsiderguide.com where she puts out valuable resources for those in the influencer marketing industry.

Katie is a member and mentor with WIIM as well as a mentor for DePaul University students.

Connect with her:

Linkedin : https://www.linkedin.com/in/katiestoller/

Instagram : https://www.instagram.com/katiestoller_/

Timestamps

[00:02:18] Vacation plans and destinations.

[00:06:11] The freelance life.

[00:09:14] Freelancing and leaving corporate life.

[00:12:32] Balancing work and motherhood.

[00:18:30] Words of affirmation vs acts of service.

[00:19:53] Personal branding and feedback.

[00:25:22] Life changes after having kids.

[00:27:47] Personality test insights.

[00:31:28] Entrepreneurship and job stability.

[00:36:30] Consulting vs. Freelancing debate.

[00:37:33] Freelancing financial goals.

[00:42:20] Freedom in freelancing.

[00:47:38] Promoting yourself with genuine connection.

[00:49:19] Determining freelance rates.

[00:52:25] Structuring freelance work effectively.

[00:56:22] Rewiring our work habits.

[01:00:31] Niche down for career success.

[01:04:39] Managing day-to-day as a mom.

[01:08:41] Work-life balance and parenting.

[01:10:49] Work from home culture.

[01:15:24] Personal branding and influencer marketing.

[01:16:19] Creating a hub for content.

[01:19:21] The influencer marketing approach.

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