Delegation

02/04/21 • 72 min

In our season finale of Season 1, we have guest Serena Cook who joins Justine to share all about her journey leading to founding Deliciously Sorted Ibiza in 2002, her concierge and events company for the A list in Ibiza.

And talking all about this fortnight's topic of Delegation, when it’s the right time to take on help in your business and recognising that you can’t do it all.

Serena is a self proclaimed “manager of expectations” on an island where guidance and insider knowledge are essential. The company won Best European Business in 2015, she is the exclusive agent for David and Cathy Guetta’s Villa Titanium, (top 10 villas in the world, Forbes List), she has written Ibiza columns for Tatler, Pacha and Ibiza Style, owns Casa Delicious, contributed to the Ibiza coffee table book Outstanding 100 and launched Assouline’s ‘Ibiza Bohemia’.

In 2008 she co-founded the Ibiza Preservation Fund to preserve the islands' exceptional beauty and natural value, raising significant funds and making real change on the island, not just to it's wildlife and land but also to it's residents and their livelihoods too.

Serena's background is in the restaurant world. From the ages of 20 - 23 she owned and ran Odeon, a Mediterranean restaurant in Bogota, Colombia. When the politics got nasty she returned to London working for Oliver Peyton in the events team at The Atlantic and front of house at Coast. At 25 she opened England’s first certified organic cafe in London with Sheherazade and Zac Goldsmith. Her journey is both fascinating and truly inspiring.

When good friend Jade Jagger suggested a summer in Ibiza, Serena seized an opportunity that sent her career snowballing and laid the roots and foundations for the very company it stands tall as today.

Serena is a taste maker, an influencer and a trail blazer who can deliciously sort just about anything.

Follow Serena on Instagram and Deliciously Sorted Ibiza and the Ibiza Preservation Fund

Website: Deliciously Sorted Ibiza and the book Serena mention is The One MInute Manager.

Thank you for listening! Please subscribe, rate and review mymuybueno Women in Business on iTunes. Ratings and reviews are extremely helpful and greatly appreciated

Follow Justine on Instagram to keep up to date with her journey and more. For all things mymuybueno, head to The mymuybueno Group here too.

#mymuybueno #mymuybuenowomen #eatlivelearn

Hosted on Acast. See acast.com/privacy for more information.

And talking all about this fortnight's topic of Delegation, when it’s the right time to take on help in your business and recognising that you can’t do it all.

Serena is a taste maker, an influencer and a trail blazer who can deliciously sort just about anything.

Follow Serena on Instagram and Deliciously Sorted Ibiza and the Ibiza Preservation Fund

Website: Deliciously Sorted Ibiza and the book Serena mention is The One MInute Manager.

Thank you for listening! Please subscribe, rate and review mymuybueno Women in Business on iTunes. Ratings and reviews are extremely helpful and greatly appreciated

Follow Justine on Instagram to keep up to date with her journey and more. For all things mymuybueno, head to The mymuybueno Group here too.

#mymuybueno #mymuybuenowomen #eatlivelearn

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Building Your Brand

Justine talks all about building your brand. Identifying your brand strategy, brand identity and brand marketing to help you, whether you have a new business or have had one for some time, it is crucial to work through these steps to determine if you are truly getting your message across to your right audience or client base, properly.

Having a mission statement that represents and reflects your why- the very reason you get up every single day and defines a purpose for existing. Being authentic, being consistent, to build trust and credibility within your brand, that will resonate in all that you do.

Thank you for listening! Please subscribe, rate and review mymuybueno Women in Business on iTunes. Ratings and reviews are extremely helpful and greatly appreciated

Follow Justine on Instagram to keep up to date with her journey and more. For all things mymuybueno, head to The mymuybueno Group here too.

#mymuybueno #mymuybuenowomen #eatlivelearn

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Season 2 of the mymuybueno Women in Business Podcast

Season 2 of the mymuybueno Women in Business Podcast launches on Thursday 4th March, which ties in nicely ahead of International Women's Day and Mother's Day both on the following week. To inspire empower strengthen support and motivate women in business.

Hosted by Justine Murphy founder of mymuybueno as she shares her own experiences in growing her business and brand being a mother and overcoming adversity all of which she shares to inspire and empower others with.

Covering a different topic each fortnight and welcoming a different guest each month, all of whom are women in business sharing their own journey and experiences with you. Tackling real issues that determine the day to day and the bigger picture when running your own business.

This season Justine will be tackling even bolder subjects, sharing on the topics that matter most and introducing you to some new and incredibly inspiring guests from all walks of life, across the globe.

Thank you for listening! Subscribe now and if you loved this episode make sure to give it a review and rating ( hopefully 5 stars ) and share it with other women in business too.

Ratings and reviews are extremely helpful and greatly appreciated.

Follow Justine on Instagram to keep up to date with her journey and more. For all things mymuybueno, head to The mymuybueno Group here too.

#mymuybueno #mymuybuenowomen #eatlivelearn

Hosted on Acast. See acast.com/privacy for more information.