#197: Seth Godin—How to Craft a Business Strategy that Future-Proofs Your Brand

10/21/24 • 42 min

2 Listeners

Why That Worked – Presented by StoryBrand.ai

Feeling overwhelmed by your to-do list? Download The Small Business Owner’s Quickstart Checklist for free at BusinessMadeSimple.com/Quickstart and start streamlining your operations, clarifying your message, and building a business that works for you.

If you think more followers or a bigger ad budget will fix your business, think again. Too often, business owners mistake tactics for strategy. They focus on short-term wins—like growing a social media following or driving quick sales—but forget to ask the most important question: “Where are we going?” Without a clear strategy, all the marketing and tactics in the world won’t save you. What if, instead of searching for the next quick fix, you defined where you’re headed and why?

In this week’s episode, host James Sweeting talks with bestselling author and marketing guru Seth Godin about his new book This is Strategy. Seth breaks down how business owners can build a strategy that acts like a compass, guiding them even when the business landscape shifts. He reveals the 4 key elements of any successful strategy and how they can transform your business. You’ll also learn how to prioritize long-term thinking, define who you serve, and make tough decisions when it's time to pivot. Listen in and start steering your business with clarity and intention.

Order This is Strategy at geni.us/thisisstrategy.

STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast

READY TO TURN YOUR EXPERTISE INTO A PROFITABLE COACHING BUSINESS? SCHEDULE A CALL WHERE WE'LL ANSWER ALL YOUR QUESTIONS AND HELP YOU DETERMINE IF THE COACH BUILDER FRAMEWORK IS THE RIGHT FIT FOR YOU: CoachBuilder.com

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Order This is Strategy at geni.us/thisisstrategy.

STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Previous Episode

#196: Donald Miller—How to Stop Giving Free Advice and Start Charging for Your Expertise

How do you start charging for your advice without feeling weird about it? A lot of business owners have the expertise to coach others, but turning that knowledge into a successful coaching business can feel daunting and awkward. How do you know if what you’re offering is worth the price? The real challenge isn’t what you know—it’s learning how to package that knowledge into something people are willing to pay for. Without a clear plan, it’s easy to get stuck in “free advice” mode and miss the opportunity to build a business around the insights you already have.

In today’s episode, hosts Bobby Richards and James Sweeting talk with Business Made Simple’s very own Donald Miller, creator of the Coach Builder framework, to give you a clear, step-by-step plan for building a thriving coaching business. Don lays out 8 essential steps that will help you professionalize your coaching, confidently charge for your expertise, and grow your business. If you’ve ever wondered how to make the leap from giving free advice to getting paid for what you know, this episode gives you the tools to make it happen. Listen in and learn how to transform the expertise you already have into a profitable revenue stream!

If you're ready to turn your expertise into a profitable coaching business, head to CoachBuilder.com to schedule a call where we’ll answer all your questions and help you determine if the Coach Builder framework is the right fit for you.

STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast

ORDER COACH BUILDER, DONALD MILLER'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Next Episode

#198: Donald Miller Returns—The Simple Framework that Will Revolutionize the Way You Coach Small Businesses

As a business coach, you might have all the passion and wisdom in the world, but if you don’t have a clear, step-by-step framework, things can get messy—fast. Without a reliable system, helping your clients get consistent, meaningful results is essentially a gamble. You end up reinventing the wheel for each client which creates an exhausting grind for you and an unpredictable experience for your clients. So, how do you move from just giving good advice to offering a proven, repeatable system that guarantees results?

In today’s episode, Donald Miller returns to share how the Small Business Flight Plan Certification can transform the way business coaches deliver value. This certification gives you a plug-and-play system to help small business owners grow, stabilize, and scale. Don breaks down his signature airplane metaphor, turning complex growth strategies into an easy-to-follow framework that works. You’ll learn how to guide your clients through every key area of their business—from leadership and marketing to cash flow and operations. Tune in if you're ready to help your clients achieve long-term growth with clarity and confidence!

f you're ready to turn your expertise into a profitable coaching business, head to CoachBuilder.com to schedule a call where we’ll answer all your questions and help you determine if the Coach Builder framework is the right fit for you.

STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE US COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast

ORDER COACH BUILDER, DONALD MILLER'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple