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11. Why long term strategy matters with Phil Wild.
Why It Matters03/03/22 • 42 min
Phil is the CEO of James Cropper PLC. It's a family-run materials manufacturer based in Cumbria that dates back to 1845. Strategy and planning are critical to the success of any business. Phil has learnt being clear on where a company has come from is essential to help shape its long term future.
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