Why It Matters

Sparks Studio

1 Creator

5.0

(2)

A collection of interviews with leaders who are passionate about something that is at risk of being overlooked. Sometimes it's a brand, a product or a service but it can also be an idea - something that is losing its relevancy for many. And to re-establish relevance you need someone with vision and drive to explain why it matters. These conversations are hosted by Michael Gough. He’s a consultant with over twenty-years experience in helping organisations develop clear, concise and compelling brand and marketing that delivers growth. Get in touch with Michael using the email podcast@whyitmatters.co.uk Or follow him on Instagram at _whyitmatters_

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Top 10 Why It Matters Episodes

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19. Why Human Experience Matters with Alexander Hoare.

Why It Matters

05/05/22 • 19 min

5.0

Alexander is the first of the eleventh generation of the Hoare family to run Britain's oldest private bank. He is also a pioneer in social and impact investing and a founding partner of Snowball LLP. He talks about what it is like to run a family business with such a rich history.

2 Listeners

15. Why Creative Writing in Business Matters with Neil Baker.

Why It Matters

03/31/22 • 48 min

Neil is the Managing Director of Dark Angels, a collection of playful and collaborative workshops to help anyone become a better writer at work. He is passionate about the way words are used in business and wants all of us to play creatively with them. He's convinced this exploration helps generate new ways to express ourselves more clearly and sincerely.

1 Listener

16. Why Kintsugi Matters with Makoto Fujimura.

Why It Matters

04/08/22 • 47 min

5.0

Makoto Fujimura is a leading contemporary artist, writer, and speaker recognised worldwide as a cultural influencer. He uses Kintsugi, the ancient Japanese craft of repairing broken ceramics with golden lacquer, as a metaphor to reflect on the state of our times.

1 Listener

12. Why heritage matters with Jonathan Morris.

Why It Matters

03/11/22 • 26 min

Professor Morris is one of the founding directors of the Heritage Hub at the University of Hertfordshire. He and his academic teamwork alongside businesses exploring histories and identifying opportunities for business growth.

11. Why long term strategy matters with Phil Wild.

Why It Matters

03/03/22 • 42 min

Phil is the CEO of James Cropper PLC. It's a family-run materials manufacturer based in Cumbria that dates back to 1845. Strategy and planning are critical to the success of any business. Phil has learnt being clear on where a company has come from is essential to help shape its long term future.

10. Why photography matters with Simon Hill.

Why It Matters

02/24/22 • 28 min

Simon Hill HonFRPS is the Royal Photographic Society's current President. The Society was founded in 1853 to make the art and science of photography more widely available. Simon speaks about the enduring value of photography and the Society's new five-year strategy.

09. Why social justice matters with Andy Cook.

Why It Matters

07/13/21 • 39 min

Andy is a CEO of the UK think tank The Centre For Social Justice. It partners with over 400 grassroots charities to develop ambitious, evidence-based reforms to tackle the root causes of poverty.

08. Why rethinking housing matters with Jez Sweetland.

Why It Matters

07/06/21 • 44 min

Jez is the Project Director of the Bristol Housing Festival. It’s a five-year pilot exploring and experimenting with alternative ways to meet the national housing crisis in the UK.

07. Why desirability matters with Andrew Walsh & Matt Holland.

Why It Matters

06/28/21 • 35 min

Andrew is the CEO of Iress, the global software developer for financial services. Matt is their Head of Corporate Marketing. The business rebranded three years ago with a single aim - to become more desirable.