The Trust Pickle
01/18/23 • 8 min
1 Listener
What’s in this episode:
Remember that time when an advertiser asked you what your newsletter’s CPC or RPM or CPM was? Did they ever ask how your audience felt upon seeing their ad?
It’s time to set things straight about the ways in which we interact with the people that might pay us. The next time you talk to a sponsor that’s looking for exposure to your audience and they’re focused on calculating clicks, may this episode serve as your reminder to remind them that people are not stats, no matter how much the world’s tried to convince us all that we are.
Folks + Things mentioned in this episode:
that ad guy, Jeff
The newsletter I reference – subscribe here
Got Q’s? Jill’s Got A’s.
Wanna get your Q’s A’d in a future episode?
Perhaps you wanna sponsor an episode? (Hint, hint...)
Talk to me! Text or call (708) 872-7878 so that we can make your dreams come true.
Got thoughts, comments, or questions about the episode you just heard? Leave a comment below.
See you soon,
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jillsalzman.substack.com
What’s in this episode:
Remember that time when an advertiser asked you what your newsletter’s CPC or RPM or CPM was? Did they ever ask how your audience felt upon seeing their ad?
It’s time to set things straight about the ways in which we interact with the people that might pay us. The next time you talk to a sponsor that’s looking for exposure to your audience and they’re focused on calculating clicks, may this episode serve as your reminder to remind them that people are not stats, no matter how much the world’s tried to convince us all that we are.
Folks + Things mentioned in this episode:
that ad guy, Jeff
The newsletter I reference – subscribe here
Got Q’s? Jill’s Got A’s.
Wanna get your Q’s A’d in a future episode?
Perhaps you wanna sponsor an episode? (Hint, hint...)
Talk to me! Text or call (708) 872-7878 so that we can make your dreams come true.
Got thoughts, comments, or questions about the episode you just heard? Leave a comment below.
See you soon,
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jillsalzman.substack.com
Previous Episode
The AI Fails
1 RecommendationsWhat’s in this episode:
Have you heard all the buzz about ChatGPT? It’s the future right now, folks. The robots have arrived...and I already have a bone to pick with them.
There’s a pretty big bot bug that’s apparent if you ask ChatGPT about a certain kind of entrepreneur. I don’t have a fix for this one, but maybe you do. I’d love to hear your thoughts on it in the comments below.
Folks + Things mentioned in this episode:
ChatGPT – create a free account to try it out
Spike Jonze’s flick Her
Alex Garland’s flick Ex Machina
ChatGPT’s favorite mom entrepreneurs: Jessica Alba of The Honest Company | Michelle Phan of IPSY | Rachel Zoe, celebrity stylist | Gwyneth Paltrow of goop | Halle Berry of rē•spin | Cindy Crawford | Martha Stewart | Tory Burch | Gisele Bundchen | Lisa Price of Carol’s Daughter | Susan Wojcicki, of YouTube | Oprah Winfrey (yes, you read that right)
Techno-racism documentary, Coded Bias
Got Q’s? Jill’s Got A’s.
Got an answer for me about the BIG FAT PROBLEM I discuss in the episode?
Wanna get your Q’s about anything entrepreneurial A’d in a future episode?
Perhaps you wanna sponsor an episode?
Talk to me! Text or call (708) 872-7878 so that we can make your dreams come true.
Got thoughts, comments, or questions about the episode you just heard? Leave a comment below.
See you soon,
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jillsalzman.substack.com
Next Episode
The Growth Strategy
What’s in this episode:
Wanna know the best way to get-rich-quick?! How about my proven 3-step process for making $48 million in 48 hours? 100% satisfaction guaranteed!
It’s alluring. I know. But to think that people truly believe this crap...and attempt to grow their businesses that way?!
If you wanna stay in business for the long haul, this one’s for you. We’re gonna skip the shortcuts and alternate routes for the right – albeit slightly longer – ways to grow your business.
Folks + things mentioned in this episode:
Carol
Routine efforts
Growth Experiments
Got Q’s? Jill’s Got A’s.
Wanna get your Q’s A’d in a future episode?
Perhaps you wanna sponsor an episode?
Talk to me! Text or call (708) 872-7878 so that we can make your dreams come true.
Got thoughts, comments, or questions about the episode you just heard? Leave a comment below.
See you soon,
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit jillsalzman.substack.com
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