What's The Worst That Can Happen?
Suzanne Dibble
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Top 10 What's The Worst That Can Happen? Episodes
Goodpods has curated a list of the 10 best What's The Worst That Can Happen? episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to What's The Worst That Can Happen? for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite What's The Worst That Can Happen? episode by adding your comments to the episode page.
WTW001 What's the worst that can happen to Jessica Lorimer of Selling to Corporate?
What's The Worst That Can Happen?
02/12/22 • 25 min
In this episode
[3:30] How many creative ways can your intellectual property be taken, copied or otherwise infringed upon? Jessica tells us in great detail the many ways she’s experienced!
[6:00] Can you guess how many cease and desist letters Jessica sent out in 2021?
[9:10] What is one great way to save yourself thousands of pounds on lawyers and avoid legally pursuing every possible infringement?
[11:35] How has Jessica’s decision to trademark Selling to Corporate paid off?
[14:50] What is the worst that can happen to Jessica in her corporate sales business?
[21:30] What could possibly be worth all of the time and money spent on getting yourself legally set up and protected?
Learn more about Jessica Lorimer!
Listen to Jessica’s podcast: https://podcasts.apple.com/us/podcast/selling-to-corporate/id1469526548
Learn more about the Legal Academy that Jessica is such a huge fan of and that has kept her business safe and secure while keeping her costs at a minimum: https://www.smallbusinesslegalacademy.co.uk/sbla
Find the resources mentioned in this episode!
The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability).
In this episode
[3:30] How many creative ways can your intellectual property be taken, copied or otherwise infringed upon? Jessica tells us in great detail the many ways she’s experienced!
[6:00] Can you guess how many cease and desist letters Jessica sent out in 2021?
[9:10] What is one great way to save yourself thousands of pounds on lawyers and avoid legally pursuing every possible infringement?
[11:35] How has Jessica’s decision to trademark Selling to Corporate paid off?
[14:50] What is the worst that can happen to Jessica in her corporate sales business?
[21:30] What could possibly be worth all of the time and money spent on getting yourself legally set up and protected?
Learn more about Jessica Lorimer!
Find the resources mentioned in this episode!
www.suzannedibble.com/podcastresources
The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability).
1 Listener
WTW022 What’s the worst that can happen to Karen Haller of the Behavioural Design Consultancy
What's The Worst That Can Happen?
09/16/22 • 42 min
Today on the podcast, Suzanne is delighted to be joined by Karen Haller founder of the Behavioural Design Consultancy, which works with corporates and design professionals. She’s also the author of the best selling Penguin published A Little Book of Colour which has been translated into 14 different languages.
Karen’s business journey has not been without legal issues and concerns, especially when it comes to Intellectual Property. Over the years she’s learned valuable lessons including which party should present the contract first as well as the value of slowing things down during negotiations. She also shares her recent experience of what happens when you transfer a large sum of money to the wrong business account ... and the recipient then goes into liquidation!
Karen and Suzanne then go on to discuss the worst that could happen in her business and what you can do to protect yourself if a client doesn’t like the product or service that you’ve provided.
In this episode:
[1:45] Who is Karen Haller and what does she do?
[6:10] What is the value in sending your agreement to an organisation first instead of accepting theirs?
[10:57] Should you have an agreement in place and your first invoice paid before you begin work?
[20:24] Lessons learned: What happens when you make a payment to a wrong account?
[23:58] Can you get your money back from a mistaken payment?
[32:30] What's the worst that can happen in Karen’s business, and how can she protect herself if a client decides they’re not happy with the end product?
Learn more about Karen:
Consulting: https://karenhaller.com/
Free design industry e-book: https://karenhaller.com/free-10-myths-ebook/
Colour & Design courses https://karenhaller.com/courses/
If you would like access to all of the resources mentioned in this podcast, please visit:
www.suzannedibble.com/podcastresources
The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability)
1 Listener
WTW003 What's the worst that can happen to Lucy McCarraher of Rethink Press?
What's The Worst That Can Happen?
02/25/22 • 22 min
Lucy McCarraher is a publishing guru. She is the founder of Rethink Press, and is responsible for the publishing of over a thousand business books by authors in over twenty different countries. Her company has been helping business owners publish their own books for over ten years, giving advice and coaching along the way. On today’s episode, Lucy shares the issues that she had with trademarking their brand name and how she had to negotiate certain points with a potential opposer, before the trademark was able to be registered and how one of her authors had to unpublish her book due to not having carried out the correct trademark searches. Lucy and Suzanne discuss key points of copyright and common misconceptions that small businesses and authors have about copyright. Finally, they discuss the worst possible thing that can legally happen to Lucy’s business and the defences she has in place so that this doesn't happen.
In This Episode
[1:50] Lucy, along with her business partner Joe Gregory, founded Rethink Press over ten years ago as a two person business and now have over 60 professionals on their team. They have now published over a thousand books.
[4:56] How did they go about the process of trademarking their company name? It turns out another company had the name Rethink trademarked and Lucy had to undergo negotiations with certain stipulations in order to trademark the name Rethink.
[10:41] What protection do you have when you register an EU trademark? It’s not so simple now, because of Brexit. Lucy and Suzanne discuss the intricacies of trademark protection in the UK and the EU.
[12:06] What is the worst that can happen to Lucy’s business in her publishing endeavours and what defences does she have in place to prevent this.
Learn more about Lucy McCarraher!
Find the resources mentioned in this episode!
www.suzannedibble.com/podcastresources
The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability).
1 Listener
WTW004 What’s the worst that can happen to Janet Murray of Courageous Content?
What's The Worst That Can Happen?
03/04/22 • 25 min
Janet Murray is a master of planning, creating and publishing brilliant content. She has an amazingly varied range of products and services she offers to the business and entrepreneurial spaces. She helps business owners get their message out to the people that need them through the consistent habit of planning and releasing Courageous Content. Janet offers membership, events, a podcast, high ticket mentoring, online courses and a content planner that comes in physical product form. In this episode, Janet and Suzanne discuss the copying of Facebook ads, finding content that has looked identical to hers, as well as a photoshoot that someone else did including her product! They also get into why it was a great idea for Janet to trademark her brand, how she protected herself in working with freelancers, and what’s the worst thing that can legally happen in Janet’s business (and why it won’t)!
In This Episode
[2:01] What was Janet’s journey to finding Courageous Content and what are some of the legal issues she’s experienced while growing her online business?
[7:21] What happens if someone infringes on a copyright accidentally? Are the consequences still the same as if it were done intentionally?
[13:30] What happened when a former client of Janet’s shared some artwork that coincidentally looked very similar to her own?
[15:00] Why it’s a good idea to be open to contract negotiation.
[16:06] What is the worst that can happen to Janet in her content planning business and how has Janet protected herself from it?
Learn more about Janet Murray!
Find the resources mentioned in this episode!
www.suzannedibble.com/podcastresources
The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability).
1 Listener
WTW018 What's the worst that can happen to Sara Price of Actually
What's The Worst That Can Happen?
07/22/22 • 38 min
Today on the podcast, Suzanne is delighted to be joined by Sara Price, the founder of Actually, a business that supports purpose-led business owners to achieve their business dreams through marketing and strategy support. She was also the co-founder of one of London's leading independent PR agencies.
Sara shares her experience of choosing to start a business at a time when the economy was recovering from the financial crash and, despite the odds, turning it into a huge success. That success brought with it rapid growth. The company then had to be restructured a few years later leading to some staff redundancies which meant negotiating all the complexities and legalities that came with it.
Suzanne and Sara discuss some very important distinctions between employees and freelancers, and the rights and regulations that come into effect with each type of relationship.
They then go on to talk about the worst that could happen in Sara’s business - the ever- present threat that someone will steal Sara’s Intellectual Property, and what happens if someone decides not to pay their bill.
As always, Suzanne has practical advice on all of the subjects discussed in this episode - particularly timely as anyone in business tries to navigate through these very challenging times.
In this episode:
[3:50] Sara recounts her story of starting a business within a recessive period and having massive success during that time.
[5:00] Sara talks about having to restructure her business after that growth period, and how that led to making some of her employees redundant.
[7:52] Suzanne highlights some of the intricacies involved in letting employees go, and how to avoid major consequences.
[9:50] Suzanne and Sara discuss the differences between an employee and a freelancer, and why that definition matters when it comes to governing the professional relationship.
[16:26] Suzanne shares resources to help you determine whether or not you have an employee, or have hired a freelancer.
[21:41] How Sara intends to grow her team moving forward.
[27:00] Sara presents Suzanne with the worst thing she feels could happen in her business surrounding non-payment and IP theft..
Learn more about Sara: https://actually.world
Find the resources mentioned in this episode!
www.suzannedibble.com/podcastresources
The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability)
1 Listener
WTW002 What's the worst that can happen to Joanna Martin of One of Many?
What's The Worst That Can Happen?
02/18/22 • 31 min
In this episode
[3:40] What is One of Many, how do they help their clients, and what kinds of methods do they use to deliver that transformation to their clientele?
[8:15] What happened when Joanna had to cancel a conference for 450 people because of Covid-19 and the uncertainty surrounding it. How did she navigate it legally? How did her audience respond?
[17:15] What were some of the legal challenges Joanna faced surrounding her team of 18, and how does she protect both herself, and her employees legally?
[24:15] What is the worst that can happen to Joanna within the coaching certification element of her business (that also applies to anyone working with associates or other people working directly with your clients).
Learn more about One of Many and Dr Joanna Martin: https://oneofmany.co.uk/
Join the One of Many free Facebook community: https://www.facebook.com/OneOfManyWomen
Find out more about the legal membership mentioned by Suzanne that, amongst many other benefits, provides you with affordable access to an HR advisor: https://www.smallbusinesslegalacademy.com/savvy-shay-business-club
Find the resources mentioned in this episode!
www.suzannedibble.com/podcastresources
The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability).
1 Listener
WTW005 What’s the worst that can happen to Jo Wood and Zoe Whitman of 6 Figure Bookkeeper?
What's The Worst That Can Happen?
03/11/22 • 20 min
Jo Wood and Zoe Whitman are business partners who together run their business 6 Figure Bookkeeping, helping to train and coach bookkeepers into building their own respective businesses. Together they share stories of losing tens of thousands of pounds in previous partnerships, whilst Suzanne shares her own story of losing over £5000 in her own business. Suzanne also discusses the importance of letters of engagement, how to guard against cancellations of events due to covid, the risks of shareholders falling out and the importance of trademarking your name if you want to license or franchise your business. In This Episode:
[1:47] Jo and Zoe explain their business model.
[3:01] Jo shares how she has lost tens of thousands through previous partnerships.
[4:31] Suzanne describes her own story of a client not paying her the £5000 that was owed to her.
[5:11] Zoe explains her attitude to legal risk and how not knowing she had things right kept her stuck in her business.
[7:23] Jo and Zoe talk about the issues their own bookkeepers face when starting their own businesses and growing them including the importance of having letters of engagement in place.
[10.00] Suzanne dicsussed the risks of relying on industry provided terms of business.
[10:30] What do Jo and Zoe think is the worst that can happen with their bookkeeping business? They talk about events, covid and Shareholders Agreements.
[11.30] Suzanne discusses the importance of having a no refund clause and a force majeure clause in your b2b contracts.
[12.30] Suzanne talks about the worst that can happen for Jo and Zoe's business, in terms of their relationship breaking down and terms in the Shareholders Agreement about what would happen to the business. Suzanne shares ideas on how commercially you can deal with a relationship breakdown between two or more shareholders.
[17.20] Suzanne discussed the importance of registering your name as a trademark for protecting your brand when licensing or franchising and summarises the timescales for trademarking.
Learn more about how Jo Wood and Zoe Witman are helping bookkeepers.
Find the resources mentioned in this episode!
www.suzannedibble.com/podcastresources
The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability)
WTW014 What's the worst that can happen to Dan Bradbury Business Mentor & Investor?
What's The Worst That Can Happen?
05/27/22 • 40 min
Today, on the podcast, Suzanne is delighted to be speaking with Dan Bradbury, owner of a mentoring business and investor in growing businesses, with an extensive business career spanning over 15 years. Today he helps business owners turning over between £500,000 to £5 million in revenue to scale profitably.
He has founded, built and sold two companies for seven figures, invested in over a dozen other companies as well as purchasing five businesses outright.
In this episode, Dan recounts tales of what he describes as “legal carnage” from his early years as an entrepreneur, Cease and Desist letters from a famous person, and a business acquisition that went bad. Dan and Suzanne’s conversation brings levity and fun alongside education and experiential wisdom.
Dan says that a fool learns from their own mistakes, while a wise man learns from the errors of fools, so let’s take this opportunity to learn from Dan!
In this episode:
[2:14] Dan recounts the good, bad and ugly schemes of his youth, and how his entrepreneurial journey led him to buying and selling businesses, and helping larger businesses to scale profitably
[4:40] Suzanne asks Dan about his approach to risk, and how it differs from when he started business to now.
[11:53] Dan receives a Cease and Desist Letter from someone very famous.
[15:11] Suzanne talks about how to avoid needing to seek out a lawyer at the first sign of trouble, and some great steps to take before you do.
[20:07] Dan shares 2 stories: 1 about a copyright infringement claim and how he came out of it relatively unscathed, the other about a massive deal that resulted in being sued for millions in consequential losses!
[32:21] Dan and Suzanne discuss insurance, and a specific type that Dan uses to give himself peace of mind were anything to happen to him.
[35:57] Dan talks about shareholders agreements and gives insights as to why they are so crucial to have in place.
Learn about Dan
Find the resources mentioned in this episode:
www.suzannedibble.com/podcastresources
The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability)
WTW013 What's the Worst that Can Happen to Bryony Thomas of Watertight Marketing?
What's The Worst That Can Happen?
05/13/22 • 31 min
Since beginning her business in 2008, Bryony has shifted from marketing consultancy to a licensing and training business, and is now moving on to marketing planning software as a service.
In this episode, Suzanne kicks things off by chatting with Bryony about some of the issues she’s faced surrounding Intellectual Property protection. They then move into a very open discussion in which Bryony describes the termination of a joint venture, the ramifications of this at a particularly challenging time for her personally, and the legal challenges that were involved in the process.
Finally, they chat about what’s the worst that could possibly happen in Bryony’s most recent venture as she offers software as a service, and how she’s made sure she’s fortifying herself against potential problems from the outset with a watertight contract.
A great episode for anyone with IP to protect, looking at a joint venture or starting a software as a service (SaaS) product – listen to this episode first – there are real lessons to be learnt...
In this episode:
[3:10] Suzanne and Bryony discuss her time as a marketer, and how her business has evolved and changed since 2008.
[8:20] Bryony describes her experience with a joint venture that went belly up, and how she navigated the legalities of that process.
[15:34] Suzanne shares insights into Joint Venture Agreements and why they are so vital to have in place when you begin to collaborate with others.
[19:35] Bryony discusses her software as a service venture and the interesting approach she’s had to take in getting started that potentially leaves her open to greater risk than normal.
[23:58] They talk about negotiation and how it can be an excellent experience that leaves both sides feeling great about working together - if done right.
Learn about Bryony
Find the resources mentioned in this episode!
www.suzannedibble.com/podcastresources
The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability)
WTW006 What's the worst that can happen to Kimba Cooper of Kimba Digital Marketing?
What's The Worst That Can Happen?
03/18/22 • 33 min
Welcome back! Today, Suzanne is speaking with digital marketeer extraordinaire Kimba Cooper who has spent a decade successfully managing online marketing channels across an impressive array of channels.
Kimba is the master of gamification, taking all the fun and exciting aspects of games and applying them to everyday things to make them more enjoyable, enticing and rewarding. If used well, gamification can be used to help reach business goals, by helping your customers to achieve theirs - working out their motivations and amending your course/challenge/affiliate launch / social media content to help them achieve their objectives in a way that works for them. It’s intriguing!
In this episode Kimba chats to Suzanne about some of the legal issues she’s faced including negotiating freelance contracts and trademarking her brand name. And of course, they discuss the most dreaded subject of all – what would happen if Kimba were to commit to helping a client gamify a major launch and not get the results? Here, as always on What’s the worst that can happen? Suzanne provides clarity and reassurance by explaining the best possible legal protections to have in place to avoid those sleepless nights...
In this episode:
[02:10] What is gamification and why would you apply it to your business?
[04:45] Kimba gives examples of how gamification could work within different business models (including insurance sales).
[07:08] Kimba shares her top tips for gamifying an upcoming launch.
[11:36] Kimba discusses some of the legal issues she’s faced with working alongside freelancers.
[13:21] Suzanne and Kimba explain the importance of having a well worded contract in place to govern a working relationship, as well as how important negotiations are when it comes to creating a great contract.
[17:53] Kimba talks about her self-directed journey through trademarking her business name, and Suzanne breaks down why a trademark is the best legal protection your brand can have in place.
[22:01] What is the worst that can legally happen to Kimba Cooper if her gamification strategies don’t work, and how could a consequential loss clause help negate the possibility?
[31:06] Kimba discloses that she is a semi-professional hula hooper, and does a little myth-busting on the subject!
Learn more about Kimba Cooper!
Find the resources mentioned in this episode!
www.suzannedibble.com/podcastresources
The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability)
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FAQ
How many episodes does What's The Worst That Can Happen? have?
What's The Worst That Can Happen? currently has 23 episodes available.
What topics does What's The Worst That Can Happen? cover?
The podcast is about Entrepreneurship, Podcasts, Education and Business.
What is the most popular episode on What's The Worst That Can Happen??
The episode title 'WTW001 What's the worst that can happen to Jessica Lorimer of Selling to Corporate?' is the most popular.
What is the average episode length on What's The Worst That Can Happen??
The average episode length on What's The Worst That Can Happen? is 33 minutes.
How often are episodes of What's The Worst That Can Happen? released?
Episodes of What's The Worst That Can Happen? are typically released every 13 days, 15 hours.
When was the first episode of What's The Worst That Can Happen??
The first episode of What's The Worst That Can Happen? was released on Feb 12, 2022.
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