WTW013 What's the Worst that Can Happen to Bryony Thomas of Watertight Marketing?

Today on the podcast, Suzanne is delighted to be joined by Bryony Thomas of Watertight Marketing. Bryony is author of Watertight Marketing “the book on marketing that makes sense of the rest”.

Since beginning her business in 2008, Bryony has shifted from marketing consultancy to a licensing and training business, and is now moving on to marketing planning software as a service.

In this episode, Suzanne kicks things off by chatting with Bryony about some of the issues she’s faced surrounding Intellectual Property protection. They then move into a very open discussion in which Bryony describes the termination of a joint venture, the ramifications of this at a particularly challenging time for her personally, and the legal challenges that were involved in the process.

Finally, they chat about what’s the worst that could possibly happen in Bryony’s most recent venture as she offers software as a service, and how she’s made sure she’s fortifying herself against potential problems from the outset with a watertight contract.

A great episode for anyone with IP to protect, looking at a joint venture or starting a software as a service (SaaS) product – listen to this episode first – there are real lessons to be learnt...

In this episode:

[3:10] Suzanne and Bryony discuss her time as a marketer, and how her business has evolved and changed since 2008.

[8:20] Bryony describes her experience with a joint venture that went belly up, and how she navigated the legalities of that process.

[15:34] Suzanne shares insights into Joint Venture Agreements and why they are so vital to have in place when you begin to collaborate with others.

[19:35] Bryony discusses her software as a service venture and the interesting approach she’s had to take in getting started that potentially leaves her open to greater risk than normal.

[23:58] They talk about negotiation and how it can be an excellent experience that leaves both sides feeling great about working together - if done right.

Learn about Bryony

www.watertightmarketing.com

Find the resources mentioned in this episode!

www.suzannedibble.com/podcastresources

The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability)