"Hustle and Get Traction" with Roy Pereira of Unified API

03/20/24 • 27 min

Today I’m thrilled to welcome to the show self-proclaimed serial entrepreneur and Techstar Roy Pereira.
Roy is currently the CEO of Unified, the integrations-as-a-Service platform for B2B SaaS companies. With their Unified APIs, developers can integrate just once to add multiple software systems to their products from categories like HR, ATS, CRM and Authentication. Their solution has transformed what used to take several months into an afternoon project, helping SaaS companies swiftly and securely scale their integrations.
It should go without saying, but those time savings and value adds can be a gamechanger for emergent SaaS products as they look to make their mark, achieve new market potential and drive more revenue.
But along with steering the innovation over at Unified, Roy has been a positive presence in the Toronto and broader Canadian tech scene for a while now, with more than a decade of pushing the envelope in the Advertising, Security, Networking, and of course Software industries.
I’m thrilled to hear what’s in store for Unified, how Roy got into the startup scene in the first place, and his take on the current state of the tech ecosystem.

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Intro and Outro music provided by Dennis Ma whose mixes you can find on Soundcloud at DJ DennyDex.

Previous Episode

"Innovation Can't Be Random" with Steven Forth of Ibbaka

Today I am thrilled to welcome to the show Steven Forth, Co-Founder and CEO of Ibbaka.
At Ibbaka, their focus is on helping SaaS companies set pricing models that align with the true value they deliver, helping drive increased revenue, profitability and customer retention in the process. Through both the Ibbaka Valio Platform and through consulting that is informed by research and data, Steven and his team are helping SaaS companies “achieve greatness” in the subscription economy.
And few people are more qualified than Steven to help steer this effort. His journey as an entrepreneur has seen him lead innovative businesses in both the US and Canada, while he’s consulted on go-to-market strategies, value management and pricing for a wide breadth of exciting products and services. He’s even been identified as one of the leading experts in B2B pricing by Openview, combining design and decision making frameworks with value management and pricing strategy to help SaaS businesses grow.
It’s an impressive and exciting mission, and I couldn’t be happier to have Steven join us to discuss his takes on the innovation economy, what it takes to succeed in today’s market, and what’s in store for Ibbaka in 2024.

Next Episode

"Don't wait for the right time" with Mila Banerjee of Pronti AI

Mila Banerjee, CEO and Tech Lead at Pronti AI. At Pronti, Mila and her team are looking to help Apparel and Accessory retailers access their share of the nearly $1 trillion dollar personalization *opportunity* that’s out there. They do this by giving retailers access to unique consumer purchase intent data that’s historically been just out of reach. We
The Pronti app leverages six machine learning algorithms in the background to allow consumers to experience easy closet uploads and outfit inspiration, while being the only place where users can shop with their existing closet items.
Along with being an awesome tool for consumers and businesses alike, Pronti is impacting UN Sustainability Goal 12: Responsible Consumption and Production through individual closet utilization, and providing data for retailers to optimize production.
It’s an amazing solution that touches on a wealth of opportunities, but that’s only part of Mila’s journey, as she’s been leading the tech charge across industries and the entire globe over the course of her career to date. I’m so excited to hear about her latest venture, what’s in store for Pronti going forward, and her take on the current state of startups for fellow entrepreneurs in 2024.