Maria Brigida Deleonardis - Marketer learning data analytics (#11)

12/08/20 • 29 min

Performance managers should not only manage campaigns, they need to work with data, a lot of data, and it should be the company culture. In this episode, Lior Barak talks with the queen of Google campaigns, Maria Brigida Deleonardis on her path to becoming data centric.
Bri talked about the course she is taking "Data Analysis for Management" and why she thinks every performance manager should take it.
More in this episode:

Moving away from performance to data?
Becoming a better marketer
Working with data is adding another layer on top
Analyst need to understand the management
why should we hire you, marketing analyst

Moving away from performance to data?
Becoming a better marketer
Working with data is adding another layer on top
Analyst need to understand the management
why should we hire you, marketing analyst

Previous Episode

Philipp Loringhoven - Data is all about culture (#10)

Episode 10 is here and we have another special guest, Philipp Loringhoven, a designer and dev turned marketer turned data nerd. Caught between marketing, product development, and data. which if there is one thing that is important to know about him is the belief data is a culture!
In this episode, we will ask if MAUs are really useful? Are we allowed to make mistakes? And how should you use data as a culture?
Join us for another great episode exploring the deep side of data

Next Episode

Lior and Michael - How to collect your data (#12)

In episode 12 and the last one for 2020, Michael and Lior talk about collecting data, what is an API, why do you need to use it and what point is it relevant for you to start thinking about automating your data collection.
✨ WHAT is an API?

✨ WHAT is the right time to start using APIs to collect data?

✨ Knowledge is a key ingredient in getting your data

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See you next year!