WHAT the Data?!
Lior Barak and Michael Stiller
Let's talk about how we leverage our data to improve the user targeting and experience. Join our podcast while we explorer how our guests using data, how they develop the user experience, and improve marketing expenses.
Lior Barak, data strategist, author of "Data is Like a Plate of Hummus" and founder of "Tale About Data", Michael Stiller, analyst, founder of STILLGROVE, going to explorer how companies collect, process, and use their data, and how this improves the user experience of their products.
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Top 10 WHAT the Data?! Episodes
Goodpods has curated a list of the 10 best WHAT the Data?! episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to WHAT the Data?! for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite WHAT the Data?! episode by adding your comments to the episode page.
01/27/21 • 42 min
Juliana Jackson, also known as the CLV lady, is a serial intrapreneur. she has been working with Sales, Marketing, and Product teams for the last ten years helping them approach Customer Centricity as a mission rather than just a growth strategy. She loved E-Commerce, and her focus is to help merchants (re)discover the power of analyzing, understanding and using first-party data.
In this episode, we talked about
What is first-party data?
What KPIs you need to understand your retention?
What is the actually calculation of CLV
And much more, we hope you going to enjoy this one.
We be back soon!
WHAT the Data?!
04/01/21 • 1 min
Just a quick update that we be back soon with new episodes
11/11/21 • 18 min
Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Yehonathan Sharvit. Yehonathan in this episode helped us to understand what is data-oriented programming, how can you use it, and in general an intro to why it is important to adapt the method.
Yehonathan Sharvit has been working as a software engineer since 2000, programming with C++, Java, Ruby, JavaScript, Clojure, and ClojureScript. He currently works as a software architect at Cycognito, building software infrastructures for high-scale data pipelines. He shares insights about software at https://blog.klipse.tech/, writes technical books, speaks at conferences, and leads Clojure workshops around the world. He is the author of Data-Oriented programming, published by Manning.
Yehonathan is passionate about making interesting things easy to understand.
- What's the big deal with Data-Oriented programming?
- Is it a new paradigm? And in what languages is the paradigm applicable?
Tune in to this amazing episode and we hope you will enjoy it as much as we did
If you want to get to know our guests, even more, you can follow here:
Linkedin: https://www.linkedin.com/in/viebel/
Twitter: https://twitter.com/viebel
Blog: https://blog.klipse.tech/
Book: https://www.manning.com/books/data-oriented-programming
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- Give us feedback - https://forms.gle/sTbkzHPUo86nqM6y8
- Interested in joining our podcast as a guest? Fill the following form https://forms.gle/gV6hobxNmBgfdDoa6
- Join our mailing list - https://bit.ly/2MXfK8Y
- You can follow us on social media
- Have a data-related question? Submit it here: http://bit.ly/3rj5VBY
As always if you enjoyed this episode, please like, subscribe, and share it with your network so we can outreach new audiences.
10/21/20 • 18 min
In this episode Lior talks with Lorenzo about fraud, common words in the mobile industry and what data should you collect to make sense of your data.
A veteran of user acquisition activities, Lorenzo has managed up to 7-figure monthly budgets across a wide variety of advertising platforms. His work in leading companies such as Zalando, LOVOO, and Free2Move, has allowed him to develop a unique experience in mobile app marketing strategy and optimization activities. In 2019, he founded the biggest mobile advertising portal in Italy, Mobile Marketing Italia, and at the beginning of 2020, he launched REPLUG, a mobile app marketing agency focusing on paid and organic growth as well as CRM and digital infrastructure consulting.
You can find Lorenzo at:
REPLUG: https://rplg.io/
Mobile Marketing Italia: https://mobile-marketing.it/
Zineb Layachi - Talking to Customers with CRM (#20)
WHAT the Data?!
05/04/21 • 32 min
Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Zineb Layachi. Zineb has a lot of experience from business development to sales enablement and marketing, as two time CMO.
She is an active player in the startup ecosystem as a marketing strategy consultant and mentor to B2B early-stage startups. She helps startups nail their marketing by talking to their customers. She loves to make personalized T-shirts and hates robotic messaging.
In this episode, we got to know more about Zineb's opinion on how to separate quantitative and qualitative data, and how to best approach your customers successfully.
If you want to get to know our guest, even more, you can follow Zineb here:
lessimoreyou.com
https://www.linkedin.com/in/zineblayachi/
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- Give us feedback - https://forms.gle/sTbkzHPUo86nqM6y8
- Interested in joining our podcast as a guest? Fill the following form https://forms.gle/gV6hobxNmBgfdDoa6
- Join our mailing list - https://bit.ly/2MXfK8Y
- You can follow us on social media
- Have a data-related question? Submit it here: http://bit.ly/3rj5VBY
As always if you enjoyed this episode, please like, subscribe, and share it with your network so we can outreach new audiences.
04/14/21 • 28 min
Hello and welcome to another episode of WHAT the Data?! Podcast, and today we have for you a great episode with Jean de Bressy.
After growing as a product manager and marketeer at trivago, Jean moved to Zalando three years ago to work on expanding performance marketing activities through automation. A very keen reader, he now focuses on making the most of the available data in-house to optimize conversions.
In this episode, we got to know more about Jean's view on data-driven decisions, his experience with data while working for Zalando, and his view on the future of marketing automation.
If you want to get to know our guest, even more, you can follow Jean here:
https://www.linkedin.com/in/jeandebressy/
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- Give us feedback - https://forms.gle/sTbkzHPUo86nqM6y8
- Interested in joining our podcast as a guest? Fill the following form https://forms.gle/gV6hobxNmBgfdDoa6
- Join our mailing list - https://bit.ly/2MXfK8Y
- You can follow us on social media
- Have a data-related question? Submit it here: http://bit.ly/3rj5VBY
As always if you enjoyed this episode, please like, subscribe, and share it with your network so we can outreach new audiences.
Thomas Petit - Data culture for startups (#13)
WHAT the Data?!
01/15/21 • 29 min
Thomas an independent consultant, work with apps and almost only with non-gaming apps specialized in the subscription business models. During the interview, we asked him:
- Where do you see the most issues with startup's data? ✨
- How to spot data issues?✨
- What data stack can be used by companies?✨
- Which KPIs should not be used any longer?✨
- The future of the industry going forward✨
Thomas is sending around a great mailing list to anyone doing marketing in the app industry and you can find it here: https://madv.substack.com/
Follow us on Facebook: https://www.facebook.com/whathedata/
Follow us on Linkedin: https://www.linkedin.com/company/what-the-data-podcast
Wish to send us voice questions: http://bit.ly/3rj5VBY
12/08/20 • 29 min
Performance managers should not only manage campaigns, they need to work with data, a lot of data, and it should be the company culture. In this episode, Lior Barak talks with the queen of Google campaigns, Maria Brigida Deleonardis on her path to becoming data centric.
Bri talked about the course she is taking "Data Analysis for Management" and why she thinks every performance manager should take it.
More in this episode:
- Moving away from performance to data?
- Becoming a better marketer
- Working with data is adding another layer on top
- Analyst need to understand the management
- why should we hire you, marketing analyst
Kush Varshney - We should thrive for a trustworthy AI (#24)
WHAT the Data?!
01/03/22 • 63 min
Kush Varshney - We should thrive for a trustworthy AI (#24)
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FAQ
How many episodes does WHAT the Data?! have?
WHAT the Data?! currently has 24 episodes available.
What topics does WHAT the Data?! cover?
The podcast is about Analytics, Marketing, Management, Data, Podcasts, Technology, Business and Analysis.
What is the most popular episode on WHAT the Data?!?
The episode title 'Kush Varshney - We should thrive for a trustworthy AI (#24)' is the most popular.
What is the average episode length on WHAT the Data?!?
The average episode length on WHAT the Data?! is 31 minutes.
How often are episodes of WHAT the Data?! released?
Episodes of WHAT the Data?! are typically released every 15 days.
When was the first episode of WHAT the Data?!?
The first episode of WHAT the Data?! was released on Sep 10, 2020.
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