Juliana Jackson - What have you missed when calculating your CLV? (#14)

Explicit content warning

01/27/21 • 42 min

Juliana Jackson, also known as the CLV lady, is a serial intrapreneur. she has been working with Sales, Marketing, and Product teams for the last ten years helping them approach Customer Centricity as a mission rather than just a growth strategy. She loved E-Commerce, and her focus is to help merchants (re)discover the power of analyzing, understanding and using first-party data.
In this episode, we talked about
What is first-party data?
What KPIs you need to understand your retention?
What is the actually calculation of CLV
And much more, we hope you going to enjoy this one.

Previous Episode

Thomas Petit - Data culture for startups (#13)

Thomas an independent consultant, work with apps and almost only with non-gaming apps specialized in the subscription business models. During the interview, we asked him:

Where do you see the most issues with startup's data? ✨
How to spot data issues?✨
What data stack can be used by companies?✨
Which KPIs should not be used any longer?✨
The future of the industry going forward✨

Thomas is sending around a great mailing list to anyone doing marketing in the app industry and you can find it here: https://madv.substack.com/

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Next Episode

Jakub Chour - Be aware of scammers! (#15)

Jakub is a Mobile Growth & Pricing Optimization specialist with large experience in dating apps, he loves coriander and lives in the Czech Republic, and we couldn't have him in a better time talking about dating apps, scammers, and what you actually should look at, and it's not what you most likely think.

Tune in to this amazing episode where we asking, based on the data, does it actually make sense for you to start developing your own dating app?

What KPIs should dating apps look at
What scammers do to your product
How can you work with Facebook and Google and what alternatives you have?

This and much more in our Be aware of scammers in your dating app! the episode with our amazing guest Jakub.
You can find Jakub here: https://www.linkedin.com/in/jakubchour/
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WHAT the Data?! - Juliana Jackson - What have you missed when calculating your CLV? (#14)

Transcript

Intro: (00:08)
Welcome to the what the data podcast with your hosts, and Leo,
Lior: (00:17)
Hello, to all the data lovers. This is another episode of WHAT the data podcast. And today we have Juliana with us. Hello, Juliana
Lior: (00:25)
Hey, or how are you doing good. Good. I'm glad to be here December daily or for the last three or four days, but then it started raining. All the streets are filled with whoever is in the winter. But other than that, I'm not hoping for me becau