Impact 2.0: How IMEX Frankfurt Is Shaping the Future of Events
04/24/25 • 12 min
In this episode of What One Thing?, Smart Meetings’ vice president and editorial director JT Long reconnects with Carina Bauer, CEO of IMEX Group, for a second conversation about the upcoming IMEX Frankfurt 2025. Bauer shares insights into the surge in global demand despite geopolitical uncertainty and how IMEX Frankfurt prioritizes health, well-being and inclusivity through wellness rooms, mindful scheduling and accessibility initiatives.
They also discuss efforts to nurture future leaders in the events industry, including the Future Leaders Forum, Rising Talent programs and the Young Stars initiative. Bauer introduces the event’s 2025 talking point, “Impact 2.0,” emphasizing connection, sustainability and supporting the next generation of event professionals.
In this episode of What One Thing?, Smart Meetings’ vice president and editorial director JT Long reconnects with Carina Bauer, CEO of IMEX Group, for a second conversation about the upcoming IMEX Frankfurt 2025. Bauer shares insights into the surge in global demand despite geopolitical uncertainty and how IMEX Frankfurt prioritizes health, well-being and inclusivity through wellness rooms, mindful scheduling and accessibility initiatives.
They also discuss efforts to nurture future leaders in the events industry, including the Future Leaders Forum, Rising Talent programs and the Young Stars initiative. Bauer introduces the event’s 2025 talking point, “Impact 2.0,” emphasizing connection, sustainability and supporting the next generation of event professionals.
Previous Episode
No Beef, Big Impact: How IMEX is Redefining Sustainable Events
In this episode of What One Thing, Smart Meetings VP and Content Director JT Long speaks with IMEX Group CEO Carina Bauer about bold sustainability lessons from IMEX Frankfurt 2024.
Bauer shares how simple changes—like removing beef from menus and reordering vegetarian options—can dramatically influence attendee behavior. She explains how IMEX measures sustainability efforts using external consultants, carbon tracking platforms, and venue partnerships.
The conversation also dives into green RFPs, regional differences between the U.S. and Europe, responsible sourcing, waste diversion, and meaningful community give-back initiatives.
Tune in for actionable insights and inspiring first steps to create more sustainable events.
www.smartmeetings.com
Host: JT Long
Producer: Eming Piansay
What One Thing? A Meeting Planner's Guide to the Top of the Events World - Impact 2.0: How IMEX Frankfurt Is Shaping the Future of Events
Transcript
JT Long Welcome back to What One Thing, a Smart Meetings podcast that provides you with a shortcut to the top of the events world by asking successful people what made the difference in their careers and lives. I am JT Long, Vice President and Editorial Director of Smart Meetings, and we are back with IMEX Group CEO Carina Bauer. We're going to learn a little bit more about what to expect from IMEX Frankfurt 2025—it's almost time. Carina, how do you feel?
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