
What If You Don’t Know Your Customers Like You Think You Do? An Interview with Andy McMillian and Janelle Estes from User Testing
06/07/22 • 46 min
In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really walk the talk of customer-centricity.
Connect with Andy McMillan, Chair & CEO UserTesting, and Janelle Estes, Chief Insights Officer at UserTesting. Andy and Janelle are co-authors of the book User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Thank you for listening!
You can also see Jim and our guests at: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really walk the talk of customer-centricity.
Connect with Andy McMillan, Chair & CEO UserTesting, and Janelle Estes, Chief Insights Officer at UserTesting. Andy and Janelle are co-authors of the book User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Thank you for listening!
You can also see Jim and our guests at: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
Previous Episode

What If Digital Business Is Business As Usual?
In this episode, Jim and Kim kick off Season 4 of the podcast, discussing what it means to be a digital business. Why some digital transformation initiatives didn’t pan out as intended; what do we know now that we didn’t then, and what are some persisting and emerging challenges in transitioning from ‘transformation’ to ‘evolution' as usual.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Thank you for listening!
You can also see Jim and our guests at: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
Next Episode

What if Everyone Could Be a Front-line Worker? An Interview with Ron Thurston host of “Retail in America” & Spotify’s John Gregory
In this episode, Kim talks with Ron Thurston – author of the book “Retail Pride” and host of the podcast “Retail in America” and John Gregory, Global Head of Industry for Retail at Spotify to talk about what it means to be a front-line worker in retail today and how that cohort can be tapped for deeper and more meaningful organizational innovation.
Connect with John Gregory, Global Retail Category Development Officer at Spotify
Connect with Ron Thurston, Amazon #1 Best Selling Author of RETAIL PRIDE, host of the RETAIL IN AMERICA podcast, 2021/2022 RETHINK Retail 100 Most Influential People
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
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Thank you for listening!
You can also see Jim and our guests at: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
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