What If? So What?
Perficient, Inc.
What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Vice President Strategy, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”
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Top 10 What If? So What? Episodes
Goodpods has curated a list of the 10 best What If? So What? episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to What If? So What? for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite What If? So What? episode by adding your comments to the episode page.
What if Web Search Results Came From Soul Searching Results? An Interview With Justin Racine
What If? So What?
06/22/23 • 22 min
In this episode, Jim and Kim talk with Justin Racine, director, and lead commerce strategist at Perficient, and explore the concept of unified commerce and its impact on customer experiences and business growth. Learn how you can leverage the technology you already have to make customers feel more connected to your brand.
Connect with Justin Racine.
Connect with our hosts, Perficient’s Jim Hertzfeld, principal and chief Strategist, and Kim Williams-Czopek, GM of global commerce.
Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
What If Your Data Could Speak? The AI Revolution in BI. An interview with Nico Frantzen.
What If? So What?
02/21/24 • 15 min
In this episode, Jim Hertzfeld speaks with Nico Frantzen, director of data and AI solutions at Perficient, as they explore the transformative role of generative AI in business intelligence (BI). Nico explains how generative AI and BI come together to create generative BI, which revolutionizes decision-making and data analysis and enables businesses to access insights faster and more effectively. This is a must-listen for anyone eager to understand the future of BI across industries.
Connect with Nico Frantzen, Director, Data & AI Solutions
Connect with our Host, Jim Hertzfeld, Principal and Chief Strategist
Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
What If Robots Really Did Run Your Business?
What If? So What?
09/06/22 • 30 min
In this episode, Kim talks with Katie King, published author and CEO of ‘AI in Business’ to convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind.
Katie King is a published author, speaker, trainer, and consultant on artificial intelligence, digital, STEM, leadership, and business transformation. She is a member of the U.K. Government All-Party Parliamentary Group task force for the adoption of AI and an Editorial Board Member for the AI and Ethics Journal.
Connect with Katie King, published author and CEO of AI in Business .
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
In this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United, about what it takes to double down on engaging an already engaged fan base and what the future of digital looks like in professional sports.
Connect with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
In this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporting and advocating for nurses throughout the COVID19 pandemic, as well using what you have; how to educate leadership on the 'why's of a digital business; and how to sustain energy for digital transformations across the organization.
Connect with Novella Green, Director of Digital and Customer Experience at the American Nurses Association.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
What if Everyone Could Be a Front-line Worker? An Interview with Ron Thurston host of “Retail in America” & Spotify’s John Gregory
What If? So What?
06/21/22 • 43 min
In this episode, Kim talks with Ron Thurston – author of the book “Retail Pride” and host of the podcast “Retail in America” and John Gregory, Global Head of Industry for Retail at Spotify to talk about what it means to be a front-line worker in retail today and how that cohort can be tapped for deeper and more meaningful organizational innovation.
Connect with John Gregory, Global Retail Category Development Officer at Spotify
Connect with Ron Thurston, Amazon #1 Best Selling Author of RETAIL PRIDE, host of the RETAIL IN AMERICA podcast, 2021/2022 RETHINK Retail 100 Most Influential People
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
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Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
What If You Don’t Know Your Customers Like You Think You Do? An Interview with Andy McMillian and Janelle Estes from User Testing
What If? So What?
06/07/22 • 46 min
In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really walk the talk of customer-centricity.
Connect with Andy McMillan, Chair & CEO UserTesting, and Janelle Estes, Chief Insights Officer at UserTesting. Andy and Janelle are co-authors of the book User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
What If Digital Business Is Business As Usual?
What If? So What?
05/24/22 • 33 min
In this episode, Jim and Kim kick off Season 4 of the podcast, discussing what it means to be a digital business. Why some digital transformation initiatives didn’t pan out as intended; what do we know now that we didn’t then, and what are some persisting and emerging challenges in transitioning from ‘transformation’ to ‘evolution' as usual.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
What If Great Golf and Great Tequila Had One Thing in Common? An Interview with PGA's Abraham Ancer
What If? So What?
04/05/22 • 17 min
In this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation are changing the way we all work and play. Listen to Abe share stories about his golf career and his tequila brand Flecha Azul, which he co-owns with friend and entrepreneur Aron Marquez and two-time academy award nominee Mark Wahlberg.
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
What if Execution Really Is Strategy?
What If? So What?
06/29/21 • 21 min
Jim and Kim are back for Season 2! In this episode they share exciting things coming up in Season 2, discuss how strategy and execution are often misunderstood in digital and explain how to bring them together to move faster.
Thank you for listening!
You can also watch the episode: https://www.youtube.com/@perficient/podcasts
Have a question for Jim? AMA - submit questions: [email protected]
FOLLOW JIM
https://www.linkedin.com/in/jimhertzfeld/
FOLLOW PERFICIENT:
https://www.linkedin.com/company/perficient/posts/?feedView=all
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FAQ
How many episodes does What If? So What? have?
What If? So What? currently has 65 episodes available.
What topics does What If? So What? cover?
The podcast is about Marketing, Podcasts, Technology, Digital Strategy, Business, Artificial Intelligence, Innovation, Data Science and Machine Learning.
What is the most popular episode on What If? So What??
The episode title 'What If Robots Really Did Run Your Business?' is the most popular.
What is the average episode length on What If? So What??
The average episode length on What If? So What? is 27 minutes.
How often are episodes of What If? So What? released?
Episodes of What If? So What? are typically released every 14 days.
When was the first episode of What If? So What??
The first episode of What If? So What? was released on Dec 23, 2020.
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