#135 Kevin Kelley- Co-Founder/ Principal of Shook Kelley -Helping Clients Design Environments That Shape & Influence Behavior
06/02/19 • 87 min
Kevin Kelley is the Principal and Co-Founder of Shook Kelley, an atypical architecture and design firm that specializes in consumer behavior for retail and consumer-based companies. Kevin has spent a large portion of his career developing a process that combines business, science and design into one integrated approach he calls perception design. Kevin’s specialty is getting inside the minds of consumers to determine how the physical environment affects consumer behavior and purchase decisions. He is also especially adept at helping consumer-based organizations re-think how they innovate their “go to market” strategies.
Kevin has worked closely with the leaders of many well-known companies— such as Harley-Davidson, Whole Foods, Kraft, Cadbury, The J.M. Smucker Company and USAA —in their efforts to develop new kinds of immersive brand experiences.
He has taught courses on branding and marketing for the professional development program of Harvard University's Graduate School of Design. This episode is going to take you behind the scenes of one of the true innovators of today.
*Questions for the solo podcast email [email protected]*
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Intro/Outro music by Justin Great- http://justingreat.com/
Audio Engineer- Brian Lapres
Kevin Kelley is the Principal and Co-Founder of Shook Kelley, an atypical architecture and design firm that specializes in consumer behavior for retail and consumer-based companies. Kevin has spent a large portion of his career developing a process that combines business, science and design into one integrated approach he calls perception design. Kevin’s specialty is getting inside the minds of consumers to determine how the physical environment affects consumer behavior and purchase decisions. He is also especially adept at helping consumer-based organizations re-think how they innovate their “go to market” strategies.
Kevin has worked closely with the leaders of many well-known companies— such as Harley-Davidson, Whole Foods, Kraft, Cadbury, The J.M. Smucker Company and USAA —in their efforts to develop new kinds of immersive brand experiences.
He has taught courses on branding and marketing for the professional development program of Harvard University's Graduate School of Design. This episode is going to take you behind the scenes of one of the true innovators of today.
*Questions for the solo podcast email [email protected]*
Subscribe to the Newsletter- https://bit.ly/2RH3eaD
NEW SPONSOR TEN THOUSAND- MCTco Collagen Protein Bars www.mctco.com 20% off with code “WGYT”
www.tenthousand.cc/wgyt 20% off with discount code "WGYT"
GlobeKick 10% off with discount code “WGYT” https://globekick.com/
https://twitter.com/SeanDeLaney23
https://www.instagram.com/whatgotyoutherepodcast/
https://www.facebook.com/whatgotyouthere/
https://www.linkedin.com/in/sean-delaney-00909190/
Intro/Outro music by Justin Great- http://justingreat.com/
Audio Engineer- Brian Lapres
Previous Episode
#134 Dustin Finkel- CEO of Ancient inGRAINed- Go From Employee to Entrepreneur
Dustin Finkel is the CEO of Ancient inGRAINed Snack Co also know as Ka-Pop! and he joins the podcast to talk about his vast experience. He’s done it all, from starting out as an investment banker with Goldman Sachs, to launching organic milk and now running Ka-Pop.
Dustin has a wealth of experience from identifying, creating and launching new products to seizing white space in the market and stealing share with newly developed brands.
On this episode Dustin discusses what it’s truly like to go from employee to entrepreneur, what new routines he’s implemented to radically change his life, and how confidence plays into any and everything you do.
*Questions for the solo podcast email [email protected]*
Subscribe to the Newsletter- https://bit.ly/2RH3eaD
NEW SPONSOR TEN THOUSAND- www.tenthousand.cc/wgyt 20% off with discount code "WGYT"
GlobeKick 10% off with discount code “WGYT” https://globekick.com/
MCTco Collagen Protein Bars www.mctco.com
https://www.linkedin.com/in/dustinfinkel/
https://www.instagram.com/kapop_snacks/
https://www.facebook.com/KaPopSnacks/
https://twitter.com/SeanDeLaney23
https://www.instagram.com/whatgotyoutherepodcast/
https://www.facebook.com/whatgotyouthere/
https://www.linkedin.com/in/sean-delaney-00909190/
Intro/Outro music by Justin Great- http://justingreat.com/
Audio Engineer- Brian Lapres
Next Episode
#136 Solo Episode 4- Signal vs Noise, “Strong Opinions Weakly Held", Invisible Counselor Technique
On this podcast I’m going to discuss 3 of the frameworks I use to help with my decision making process. Those will be Signal vs Noise, “strong opinions weakly held", and the Invisible Counselor Technique. I hope you guys enjoy!
*Questions for the solo podcast email [email protected]*
Subscribe to the Newsletter- https://bit.ly/2RH3eaD
NEW SPONSOR TEN THOUSAND- www.tenthousand.cc/wgyt 20% off with discount code "WGYT"
GlobeKick 10% off with discount code “WGYT” https://globekick.com/
MCTco Collagen Protein Bars www.mctco.com
https://twitter.com/SeanDeLaney23
https://www.instagram.com/whatgotyoutherepodcast/
https://www.facebook.com/whatgotyouthere/
https://www.linkedin.com/in/sean-delaney-00909190/
Intro/Outro music by Justin Great- http://justingreat.com/
Audio Engineer- Brian Lapres
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