Product Market Fit for Your Wellness Pro Career

08/09/22 • 26 min

Podcast Intro:

Many people always have a hard time dealing with marketing. Getting into business is really not an easy task. You need to handle and improve so many things for your business to grow; some business owners tend to forget the most important bits about business.

In this podcast, Cate will discuss the Product market fit and how it affects marketing. She will also discuss the market thesis and share some interesting stories with us, so make sure to listen carefully and have fun.

What you’ll get out of tuning in:

How to do a passive leadership
Learn what a Market Thesis is
Develop a Market Thesis
How Wellness Pros grow together

Links/CTA:

Check the latest events in Yogahealer

Highlights:

Cate shares a story about an interview she had with a Doctor that made her emotional
Cate shares a story about her and her friend about handling compost
Cate tells us who she is working with next

Timestamps:

[00:54] Introduction
[02:47] Hardcore Healers
[03:44] Understanding Yourself
[5:11] Market Thesis
[07:01] Growing Together
[10:40] Product Market Fit Meets Market Thesis
[13:06] The Split
[16:46] Solution that Should be Prototyped Next
[21:35] Intermittent Fasting Second Call
[23:23] Dynamic Groups Training
[24:10] Final Message
[26:02] Closing remarks

Quotes:

“Wellness pros want to heal the hurt and lean into the evolution, influence the culture and community. Wellness pros together give a feeling of making it easier and connected”
“We have to simplify lead generation, no one should take the time or money objection, it is us that will change our experience as well as pros in terms of understanding inflation in an inflationary economy “
“There's a way we can be more effective by being connected. And through growing together, both in our Thrive lifestyle and leading the way guiding the journey for our members to thrive.”
“Lead is a mastermind for wellness products, we want to get a high ticket journey up and running and earning.”

Podcast Intro:

What you’ll get out of tuning in:

How to do a passive leadership
Learn what a Market Thesis is
Develop a Market Thesis
How Wellness Pros grow together

Links/CTA:

Check the latest events in Yogahealer

Highlights:

Cate shares a story about an interview she had with a Doctor that made her emotional
Cate shares a story about her and her friend about handling compost
Cate tells us who she is working with next

Timestamps:

[00:54] Introduction
[02:47] Hardcore Healers
[03:44] Understanding Yourself
[5:11] Market Thesis
[07:01] Growing Together
[10:40] Product Market Fit Meets Market Thesis
[13:06] The Split
[16:46] Solution that Should be Prototyped Next
[21:35] Intermittent Fasting Second Call
[23:23] Dynamic Groups Training
[24:10] Final Message
[26:02] Closing remarks

Quotes:

“Wellness pros want to heal the hurt and lean into the evolution, influence the culture and community. Wellness pros together give a feeling of making it easier and connected”
“We have to simplify lead generation, no one should take the time or money objection, it is us that will change our experience as well as pros in terms of understanding inflation in an inflationary economy “
“There's a way we can be more effective by being connected. And through growing together, both in our Thrive lifestyle and leading the way guiding the journey for our members to thrive.”
“Lead is a mastermind for wellness products, we want to get a high ticket journey up and running and earning.”

Previous Episode

Coach of the Month: Marcella Fulco

Podcast Intro:

Coach of the month, Marcella Fulco, is an MD from Italy who went down the research path to study biochemistry and molecular biology. Her life path has led her to America to work for the National Institute of Health, marriage, and motherhood, teaching yoga, back to Europe, and now to Yoga Health Coaching!

Join in on this informative conversation where Anna gets the inside scoop on Marcella’s unique journey- transitioning from teaching part-time, leading her course in another language, successes her group members are experiences, her future goals for her business model, and so much more.

What you’ll get out of tuning in:

Why it can be nice to have a small community.
How to modify the course to another language.
Where to incorporate your unique wisdom into the course.

Links/CTA:

Design the Journey You're Meant to Lead - Lead the Journey for Wellness Pros
Check out the latest episodes
- Group Membership Coaching: Difficult Members, Difficult Situations
- DM’ing to Boost Your Sales for Wellness Pros
Marcella Fulco links:

Highlights:

Marcella talks about how saying “yes” to new things led her to now.
Marcella talks about her MD background and bringing science into her course.
Marcello tells us about her training in Yoga for Stress and Anxiety.

Timestamps:

[4:18 min]- Journey into the YHC business model.
[8:02 min]- Leading a unique journey from the YHC model.
[11:05 min]- Adapting the course to another language.
[13:30 min]- Course members' experience.
[17:09min]- Growth goals.
[22:05 min]- Biggest shifts and breakthroughs

Quotes:

“I started to feel the pressure that now I needed to transfer this knowledge into the world.”
“I did the three-month body thrive and it was incredible. I shot through so many of the limiting beliefs that I had.”
“Just experiment for a few days and you’ll see the results.”
“Being small, it has benefits because people really know each other and they are sort of becoming friends and really supporting each other in the journey so they don’t feel alone.”
“I notice that as the confidence grows, the ability to charge more [grows].”

Guest Bio: Marcella Fulco

I graduated with an MD in Palermo, Italy, and right after, during my residency program, I moved to Rome to do research in a laboratory molecular biology. I decided then that my career would be in science and I did a Ph.D. in Biochemistry and Molecular Biology, which I completed in the States at the NIH (National Institutes of Health), Bethesda Md. I remained at the NIH for 10 years, first as a postdoc and then as a Staff scientist. My family then relocated to San Diego, where I took a pause from working and discovered Yoga, I became a Yoga teacher and a Yoga Therapist.

In 2006 we moved back to Europe, and I live now in Munich, Germany, with my husband and 2 children (12 and 17). I tried to make a living as a Yoga teacher, but it was not so easy, and eventually, I decided to give a spin to my career and I made the leap of faith of joining YHC.

Next Episode

How to Talk to More Leads: Coaching Gym with Christina Sjoberg

Podcast Intro:

Sometimes, we ask ourselves what went wrong when everything didn't go according to plan, especially if we did everything in our power. We wonder what should be improved to become better. What strategies should we do to bring more clients?

Christina Sjoberg has been struggling to bring new members to her group despite her doing talks and networking. She believes she's sabotaging her success.

In this episode, Cate Stillman is here with Christina Sjoberg to talk about generating more leads through talks. They will be talking about how to improve the talks and other alternative strategies you can do to bring more leads.

What you’ll get out of tuning in:

prioritizing all the things - while still remaining at ease!
bringing on new clients - shadow issues, confidence, etc.
self-sabotage and not acting on what I should

I am leading members of my group through their third quarter and we have really come together as a community where members share and support each other. This is working really well and people are experiencing amazing changes. This has helped my confidence in leading a group through the habits.

I continue to struggle with bringing on new members (I only have 6 people in my current group). I am leading talks and consistently networking, but still can't seem to engage enough people for a consultation. Everyone I have brought on so far is people I have known for many years.

I also find that I have competing priorities between my corporate yoga business and freelance consulting work. I have made the decision to not take on any more consulting work, but even with this extra time, I struggle with determining what activities will make the best use of my time to bring on clients, while also catching up on my YHC course, and supporting my group members.

I've done the master of your courses in the past, and while helpful initially, I seem to lose momentum in the activation of what I've planned. I know I have shadow issues around money (particularly selling) and also stepping into my role as a coach.

How do I overcome this so I quit sabotaging my own success? My pattern is a tendency to lurk and so I haven't been actively asking questions during the live calls when I probably would benefit - so even setting up this coaching gym is out of my comfort zone!

How to improve your talks through various strategies
How to get leads through talks
How to make a good elevator pitch

Links/CTA:

Check out our related episodes!
Download our Yoga Health Coaching Time Tip Sheet
To find out more, go to www.yogahealthcoaching.com
Check out Christina Sjoberg's Links:
- https://www.somayogaandwellness.com/
- Facebook: @somayogaandwellness

Highlights:

Cate shares some scenarios you can say to encourage and invite people to a talk after class.
Cate talks about different strategies to use to generate leads.
Cate mentions how she shares her convictions

Timestamps:

[1:06] Introduction
[3:00] Working with People
[7:00] Alternative Strategies in Getting Leads
[10:32] Introvert’s Edge to Driving Sales
[11:29] Free talks
[13:50] Strategy for Free talks
[20:39] Direct messages
[21:17] Elevator Pitch
[24:55] Convictions

Quotes:

“All the other activities that you're doing in lead generation and lead nurturance aren't going to be effective without you having a one-on-one because we know that you're effective w...