How to Jumpstart your Wellness Biz When You’re Discouraged! Cate Coaches Helena

05/31/22 • 42 min

Podcast Intro:

Like many, Helena is a Yoga Health Coach who has felt unmotivated and stagnated by everything going on in the world. While her expertise in Ayurveda, Massage, Yoga, and Somabreath is needed more than ever in the world, she hasn’t felt confident in a complete online community. All of this, along with plans to move to a new location has got her questioning the best path for her purpose.

This coaching gym with Cate and Helena is filled with many gems that motivate and reinvigorate making your personal brand a unique journey. Take a deep exhale and drop into this conversation on building structure, designing a course, and finding potential clients in a way that is authentic. When our inner wisdom is causing friction with our purpose, how can we create flow from that friction?

What you’ll get out of tuning in:

How to get motivated again!
How to build a dynamic group in a new community.
Where to host live events.
How to build an evolving structure for your unique course.
Why get potential clients interested in wellness investments.

Links/CTA:

Highlights:

Cate shared about explaining what a healing journey is at the National Ayurvedic Medicine Conference.
Cate talks about building a structure that can evolve through Yogahealer.
Cate stresses the important responsibility of teaching people how to invest in wellness.

Timestamps:

[4:50]- Turning internal wisdom into free talks.
[5:55]- Getting clear on goals.
[8:20]- Organizing and designing around our personal healing journey.
[12:07]- Organizing and designing around member avatar.
[16:05] - Lead the journey unique to you.
[21:33]- Planning out live events.
[27:08]- Mesh networking.
[31:54]- Pricing to get “skin in the game”
[34:25]- Marketing content creation.
[38:07]- Teaching people how to invest.

Quotes:

“The members are also mentors. We are all continually learning.”
“What do they need to know, think, and experience in order to transact with me and start the healing journey?”
“The structure is going to evolve and that's the beauty of this business model.”
“Don’t think about nailing the structure. Think of the best structure to possibly test first.”
“What's the opportunity cost of not having people in your life that is growing, changing, and evolving and learning new things and living a healthy life?

Guest BIO: Helena Subijana

Coach practitioner in Ayurveda, Yoga and Somabreath instructor.

Podcast Intro:

What you’ll get out of tuning in:

How to get motivated again!
How to build a dynamic group in a new community.
Where to host live events.
How to build an evolving structure for your unique course.
Why get potential clients interested in wellness investments.

Links/CTA:

Highlights:

Cate shared about explaining what a healing journey is at the National Ayurvedic Medicine Conference.
Cate talks about building a structure that can evolve through Yogahealer.
Cate stresses the important responsibility of teaching people how to invest in wellness.

Timestamps:

[4:50]- Turning internal wisdom into free talks.
[5:55]- Getting clear on goals.
[8:20]- Organizing and designing around our personal healing journey.
[12:07]- Organizing and designing around member avatar.
[16:05] - Lead the journey unique to you.
[21:33]- Planning out live events.
[27:08]- Mesh networking.
[31:54]- Pricing to get “skin in the game”
[34:25]- Marketing content creation.
[38:07]- Teaching people how to invest.

Quotes:

“The members are also mentors. We are all continually learning.”
“What do they need to know, think, and experience in order to transact with me and start the healing journey?”
“The structure is going to evolve and that's the beauty of this business model.”
“Don’t think about nailing the structure. Think of the best structure to possibly test first.”
“What's the opportunity cost of not having people in your life that is growing, changing, and evolving and learning new things and living a healthy life?

Guest BIO: Helena Subijana

Coach practitioner in Ayurveda, Yoga and Somabreath instructor.

Previous Episode

Wisdom Years - Time Blocking for Health Coaching for “On-The-Side”, Cate Stillman with Sarah Hutchinson

Podcast Intro:

Cate and Sarah have known each other since 2006. While Sarah is thriving in her wisdom years, she is enrolled in YHC Mastery to bridge the gap between cognition and implementation. In this next evolution, she looks to schedule her time more efficiently in order to be in authentic flow while continuing to guide others on their own.

Listen in on this conversation as Cate walks Sarah through the process of time blocking enrollment conversations, live coaching, content creation, and teamwork to dive even deeper into her feminine leadership experience. This is a rich and inspiring conversation with a brilliant community elder that you don’t want to miss.

What you’ll get out of tuning in:

When to schedule work around your natural energy.
Where to use time block buckets for more efficiency.
How to use common questions and objections for content creation.

Links/CTA:

Upcoming Workshops:
- Living Ayurveda Course – June 9
Join Cate’s LIVE Workshops:
- Lisbon Live Event (Lisbon, Portugal) – June 3 – 5
- Alta Live Event (Alta, WY) – July 28 – 30
Sarah Hutchinson website: https://yogabeyondtheposes.com/
Atomic Habits by James Clear

Highlights:

Cate shares her personal schedule that works with her energy.
Cate explains the pillars content for Yogahealer.
Cate talks about her personal allergy medication experience.

Timestamps:

[2:57]- Theming workdays around natural energy.
[5:27]- Time blocking buckets.
[7:54]- Scheduling enrollment conversations.
[11:22]- Scheduling live coaching.
[14:11]- Scheduling content creation with the team.
[16:45]- Scheduling AV content creation.
[20:35]- Common questions into content.
[23:28]- The allergy objection.
[28:35]- Using common keywords from google searches.
[30:32]- Time Blocking summary.
[32:43]- Working through resistance.

Quotes:

“Those enrollment conversations are super curious and they are energizing because you get insight into what keeps people stuck or holding themselves back.”
“Objections we create content around for marketing FAQs we create content around for course creation.
“How can I help this person think about this in a way that would enable them to actually get to the end result that they want?”
“Writing organizes your thoughts and then when you speak, you are speaking from your organized thoughts.”
“The hurdle for most people is START. It’s not a hurdle to continue what they started.”

Guest Bio: Sarah Hutchinson

Sarah is a multi-certified Yoga and Ayurvedic Educator, Mediation Teacher, Women's Leadership mentor, and Enneagram Coach. Her passion is supporting people to know what's in the way of doing their best work in the world while living vibrant lives.

Next Episode

The Past + Future of Progressive Communities and Online Courses (Cate + Chris Badgett)

Podcast Intro:

Chris Badgett, “the online course guy”, is the CEO of LifterLMS (Learning Management System), which is a building tool for WordPress-powered websites and helps creators and experts build course platforms to generate income and impact. He also hosts the LMScast podcast for course creators and education entrepreneurs. While he is passionate about teaching this, he is also a “Nature guy” that has lived on a glacier in Alaska and is now a homeschooling Dad living on an organic farm in Maine.

Listen in on this conversation where Cate taps into Chris’ expertise about the past and future of online communities. While this way of learning is not going away and expectations continue to rise, quality and overwhelm remain the biggest challenges. Learn why it’s so important to build a framework around customer results and how to not get caught up in the mechanism. That allows communities to come together to evolve in a specific way for results!

What you’ll get out of tuning in:

Why live an integrated life as an online entrepreneur.
How to overcome overwhelm with technology.
How to ditch imposter syndrome and be authentic.
How to build your online course framework for success.
Why be flexible for all learning types.

Links/CTA:

Check out our latest events in Yogahealer: https://yogahealer.com/our-events/
Lifterlms Youtube: https://www.youtube.com/lifterlms
WordPress LMS Buyer's Guide: https://lifterlms.com/wordpress-lms-buyers-guide-request/
LifterLMS website: https://lifterlms.com

Highlights:

Cate references the four aims of life in relation to leading the journey.
Chris talks about statistics and reasons for failure in creating online courses.
Cate explains the different processes in Body Thrive vs. YHC.

Timestamps:

[4:07]- Creating structured flows through websites for digital learning.
[6:40]- Tech overwhelms what to do.
[8:22]- The explosion of humans and online courses.
[11:47]- Overcoming Imposter syndrome.
[17:05]- Leadership as integrated transformation.
[19:22]- Framework of success.
[25:05]- Process change vs. behavior change.
[29:07]- Building flexibility for all personality and learning types.
[34:22]- The future of online forums.
[40:57]- Using Google calendars.

Quotes:

“I just often recommend that people just slow down and just put your customer at the center of their business, not what you think you need, but what do they need?”
“At the beginning, Humans are learning machines. Literally, we pass down what we know from generation to generation and we try to get better as we go. It’s literally what we are designed to do.”
“At the biggest macro level, learning is what makes us human and also just makes us connect with the world around us.”
“It’s all about finding your niche and your style.”
“In any aspect of your life where you want to move forward, you have to lead.”

Guest BIO: Chris Badgett

Chris Badgett is known as “the online course guy.” He created successful online courses, created a permaculture course publishing business with experts around the world, and is the CEO of the popular fast-growing course building tool for WordPress-powered websites called LifterLMS. LifterLMS helps online course creators convert their expertise and life experiences into income by creating impactful online courses.

Before Chris built LifterLMS with his team, his company built custom courses and membership platforms for clients. Chris hosts a podcast for course creators and education entrepreneurs called LMScast. There are over 300 episodes on LMScast. That’s how passionate he is about online courses, membership sites, and learning management systems.