DM’ing to Boost Your Sales for Wellness Pros

07/12/22 • 32 min

Podcast Intro:

Sakshi is a sales expert who has helped hundreds of clients create financially successful careers and a new mama managing a business from home. She recently hired a full-time employee and is now only working four days per week. She is currently excited to travel for the rest of the year with her baby and husband while running her business. How did she get to this point? What is her secret?

Direct Messaging or DMing!

Listen in on this call where Cate gets an inside look at Sakshi’s process of building relationships through asking the right questions, treating people as humans and not leads, knowing how to transition the relationship to business, and making a system around communicating through DM’s. You will leave this conversation inspired to connect!

What you’ll get out of tuning in:

Why direct messaging can work as a lead generator.
How to connect to your potential leads on a personal level.
How to build a structure of communication on direct messaging.

Links/CTA:

Check out the latest events in Yogahealer!
Sakshi Dhamija Links
- https://sakshidhamija.com/
- Facebook: @sakshidhamija01
- Instagram: @sakshidhamija_
- Signature Soulful Sales Script: https://dogged-musician-7462.ck.page/f3a4379bad

Highlights:

Sakshi identifies how being a “lazy person” helped her to start this process.
Cate talks about different kinds of sales and how it’s constantly evolving.
Cate and Sakshi discuss building systems around communication.

Timestamps:

[3:00 min]- Background and process of selling in DM’s.
[5:15 min]- DMing on different platforms.
[6:10 min]- Typical lead cycle through DM’s.
[11:06 min]- Length of the sales process with DM’s.
[14:45 min]- Evolving process for different types of buyers
[16:40 min]- Building knows, like, and trusts through DM’s.
[18:51 min]- Applying DM’s to YHC Model.
[21:15 min]- Transitioning from email to DM.
[25:50 min]- Recap
[28:25 min]- Building systems to reach the wellness demographic and millennials.

Quotes:

“Let’s connect the dots together of what I have been doing and let's just create something out of nothing.”
“Acknowledge someone that's following you. The other person feels good, right? That they are getting this exclusive attention from you rather than just having lots of followers or lots of friends.”
“If you are trying really hard to actually sell to them, that's when you will lose the sale.”
“Sales is getting to know a person, not as lead, but as a human being and connecting with them first on the level of resonance, before getting into the guts of their core issue and whether or not you can help them.”

Guest Bio: Sakshi Dhamija

Sales expert Sakshi’s holistic approach to business has helped hundreds of clients create careers that are not only financially successful but also personally rewarding.

As a woman of color with her own experiences of overcoming discrimination, Sakshi is dedicated to creating a shared space for women of every niche, color, and race and reshaping your business to be more time-leveraged, automated, and personally freeing than it’s ever been before.

Connect with her on Instagram https://www.instagram.com/sakshidhamija_/

Podcast Intro:

Direct Messaging or DMing!

What you’ll get out of tuning in:

Why direct messaging can work as a lead generator.
How to connect to your potential leads on a personal level.
How to build a structure of communication on direct messaging.

Links/CTA:

Check out the latest events in Yogahealer!
Sakshi Dhamija Links
- https://sakshidhamija.com/
- Facebook: @sakshidhamija01
- Instagram: @sakshidhamija_
- Signature Soulful Sales Script: https://dogged-musician-7462.ck.page/f3a4379bad

Highlights:

Sakshi identifies how being a “lazy person” helped her to start this process.
Cate talks about different kinds of sales and how it’s constantly evolving.
Cate and Sakshi discuss building systems around communication.

Timestamps:

[3:00 min]- Background and process of selling in DM’s.
[5:15 min]- DMing on different platforms.
[6:10 min]- Typical lead cycle through DM’s.
[11:06 min]- Length of the sales process with DM’s.
[14:45 min]- Evolving process for different types of buyers
[16:40 min]- Building knows, like, and trusts through DM’s.
[18:51 min]- Applying DM’s to YHC Model.
[21:15 min]- Transitioning from email to DM.
[25:50 min]- Recap
[28:25 min]- Building systems to reach the wellness demographic and millennials.

Quotes:

“Let’s connect the dots together of what I have been doing and let's just create something out of nothing.”
“Acknowledge someone that's following you. The other person feels good, right? That they are getting this exclusive attention from you rather than just having lots of followers or lots of friends.”
“If you are trying really hard to actually sell to them, that's when you will lose the sale.”
“Sales is getting to know a person, not as lead, but as a human being and connecting with them first on the level of resonance, before getting into the guts of their core issue and whether or not you can help them.”

Guest Bio: Sakshi Dhamija

Sales expert Sakshi’s holistic approach to business has helped hundreds of clients create careers that are not only financially successful but also personally rewarding.

Connect with her on Instagram https://www.instagram.com/sakshidhamija_/

Previous Episode

How to Find Where You Lose a Lead in Sales Stages

Podcast Intro:

Using strategy sessions with any kind of client, dealing with any kind of issues, to determine what goals they have will definitely help you. What challenges does this person face in achieving those goals? Why does this matter right now to this person? Then, do they have the willingness to invest and change?

Getting the most out of anything should be everyone’s goal especially when learning things. Doing this ensures that time isn’t wasted on things that are unnecessary. Focusing on a specific goal will help a lot in undertaking such a task.

In this episode, Cate talks about how you can do all those things. She will share some stories that relate to these predicaments and how she went about solving them. Stay tuned!

What you’ll get out of tuning in:

How do you get a lot out of something?
What do you do to keep focused?
What questions should you ask so you can come up with a solution?
How do you tell other people about your course?
What are the issues that healers faced?
How can you ask for permission strategically?

Links/CTA:

Highlights:

Cate talks about the Madrid hotel she’s in
Cate mentions in-person events she’ll be participating in

Timestamps:

[1:13] Getting the most out of courses
[4:03] Setting up Strategy Sessions
[7:01] Dealing with Different Issues
[11:17] Talking About Events
[12:17] Discussing Solutions
[15:55] Challenges
[21:55] Finding the Best Way to Help

Quotes:

“You can get a lot out of a small amount of dedicated engagement, as long as you know that that's where your attention is going 100% in that time.”
“I like to start with a challenge, but then go a little deeper and probe a little bit more in or have to be willing to be uncomfortable. It’s not just friends hanging out. Strategy sessions are coaching to find the goal and the challenge.”
“You got to dig a little deeper, like underneath that little layer of Teflon, and be like How long have you had this goal? For how long have you had these challenges and helped them get real? Because otherwise, you're not going to know how willing they are to invest.”

Next Episode

Group Membership Coaching: Difficult Members, Difficult Situations

Podcast Intro:

Cheryl Kagan is a Nurse and Yoga Health coach who has grown her community and helped many in just over a year in the YHC program. With as much success she is experiencing, there is an equal amount of growing pains experienced through members disappearing from the community, which is taking the fun out of coaching. These challenges are leaving her exhausted and questioning the details of how she is handling membership in her group.

Tune in on this coaching call as Cate directs Cheryl to discover the core issues of why members drop the ball and how to mitigate this pre-enrollment. Through this process, new enrollment structures are brought to the surface, making the journey more comfortable and effective for all who start it!

What you’ll get out of tuning in:

Why qualify your potential members in the pre-enrollment process.
What questions to ask to find the right membership fit.
How to build group call structures to avoid drama.

Links/CTA:

Check out Cheryl's Official Facebook Page

Highlights:

Cate explains how YHC and BT have evolved over the years through lessons learned.
Cate reflects on contracts she has recently signed on how she is to behave at live events and workshops.
Cate talks about lessons from the experience that no one taught her, but she has learned through experience.
Cate tells the story of helping an LA member overcome an eating disorder.

Timestamps:

[3:30]- Pre-enrollment questions and expectations.
[6:11]- Creating a contract.
[9:00]- Handling issues beyond level of expertise.
[10:55]- Commitment level and emotional stability.
[13:00]- Intake questions for dynamic group commitments.
[17:44]- Discovering Core issues from problems post sale.
[19:18]- Setting group structures to avoid drama.
[22:11]- Working as a group with specific issues.
[26:28]- Evolving group structure by qualifying members..
[28:45]- Live event connection
[32:20]- YHC resources- Mentors, Mastery, and Mastermind groups.

Quotes:

“Challenging situations with members will arise.”
“What's beautiful about it is that it can highlight weaknesses in our process. When they highlight weaknesses in our process we take that issue and we say, ‘where can we work that into before point of sale?”
“And the beauty of this is that it’s a very nurturing experience for the prospect because they are experiencing a level of professionalism.”
“This is the deal- You have to care as much about the group's experience of you as your experience of the group.”
“Whenever we are having issues after the sale, it means that there is something that could happen before the sales.”

Guest Bio: Cheryl Kagan

Registered RN turned Yoga Teacher turned Certified Yoga Health Coach. I help women transform through Ayurveda into creating a balanced and awakened life that allows them to become their highest Selves. You can love your life and experience True health through the lifestyle of Ayurveda