Discover How Valos Makes Crypto a Productive Asset for Everyone – with Lauri Marekwia, Co-Founder | S5 E05

02/25/25 • 32 min

The episode explores the transformation of cryptocurrency from speculation to productivity, featuring Lauri Marekwia of Valos.
Lauri shares insights on the challenges faced in DeFi, the significance of regulatory compliance, and the behavioral differences in crypto investors.
• Journey from speculation to productive asset management
• Challenges in navigating regulations and compliance
• Importance of building user trust in crypto
• Behavioral differences between new and long-term crypto investors
• The potential of tokenization in asset management
• Advice for entrepreneurs to innovate in the crypto space
This episode was recorded through a Descript call on February 11, 2025. Read the blog article and show notes here: https://webdrie.net/discover-how-valos-makes-crypto-a-productive-asset-for-everyone-with-lauri-marekwia-co-founder/

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Rebranding Web3 and the Synergy of AI: Transforming Perceptions and Opportunities with Diego Borgo | S5 E04

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This episode tackles the prevailing misconceptions surrounding Web3, emphasizing the need for a comprehensive rebranding to foster positive engagement. Diego Borgo shares insights on how the intersection of AI and blockchain can redefine this space, as well as the responsibility of industry leaders in shaping the future narrative.
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• Calls for marketeers to actively engage in reshaping the narrative around Web3
This episode was recorded through a Descript call on February 4, 2025. Read the blog article and show notes here: https://webdrie.net/rebranding-web3-and-the-synergy-of-ai-transforming-perceptions-and-opportunities-with-diego-borgo/

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Navigating the Web3 Marketing Maze with Diana Felkina, CMO at Tectum | S5 E06

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Ready to transform your approach to Web3 marketing? This episode is packed with insights from Diana Felkina, CMO at Tectum, who shares her journey from the traditional marketing space into the adventurous realm of blockchain.
Discover insights on how to strategically navigate marketing in the Web3 space. We explore budget allocation, community building, and the importance of genuine utility over token hype.
• Discussion on why understanding the macroeconomic environment is crucial
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• Adaptive marketing strategies in times of uncertainty
• Shift from a focus on token prices to tangible product utility
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• Effective use of AI tools for optimizing marketing efforts
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This episode was recorded through a Descript call on February 13, 2025. Read the blog article and show notes here: https://webdrie.net/navigating-the-web3-marketing-maze-with-diana-felkina-cmo-at-tectum/

Web3 CMO Stories - Discover How Valos Makes Crypto a Productive Asset for Everyone – with Lauri Marekwia, Co-Founder | S5 E05

Transcript

Lauri00:00:00.040

We saw the yield market so the market where people could earn on their crypto skyrocket . It went to tens of billions of dollars . But the companies offering these products weren't ready to offer these in that large scale to these retail investors .

Lauri00:00:20.980

And then we saw what happened . So many of these companies then got crashed .

Joeri