Grinding Your Way To Success: The U Brew Story with Andrew Ellis
03/06/24 • 43 min
Andrew Ellis, the founder of U Brew Coffee Company, sits down with Chris to discuss his entrepreneurial leap into the coffee business. From the origins of U Brew to Andrew's vision for a coffee community, this episode illuminates the struggles and triumphs of starting a coffee business. Chris and Andrew then embark on an immersive coffee cupping session, giving listeners a taste of U Brew's commitment to their craft and community.
About Andrew Ellis:
Andrew Ellis is a passionate advocate for specialty coffee and the founder of U Brew Coffee Company. After cutting alcohol from his routine, Andrew discovered a vast opportunity to introduce the craft of specialty coffee to those unfamiliar with it. His mission is to travel the nation, building a community centered around small and micro-roasters, and to bring a diverse array of roasts under one roof. Andrew aims to ignite a passion for coffee in others, one mug at a time, inviting everyone to "Take Control of Your Cup" and experience coffee like never before
Show Highlights:
(00:00) Introduction
(02:12) Inspiration Behind U Brew
(05:04) The Story Behind U Brew's Name and Branding
(9:50) Validating the U Brew Business Model
(12:21) Introduction to Coffee Cupping
(18:48) Expanding U Brew's Product Line
(22:20) Coffee connoisseurs & Andres vision for U Brew
(28:40) The Coffee Cupping Session
(38:44) Andrew's Current Favorite Brand and Why
(42:36) Closing Remarks
Links:
U Brew Co Website:https://www.ubrewcoffeeco.com/home
U Brew TikTok: https://www.tiktok.com/@thatubrewdude
U Brew Facebook: https://www.facebook.com/ubrewcoffeeco
U Brew Co Instagram: https://www.instagram.com/ubrewcoffee/
Andrew Ellis, the founder of U Brew Coffee Company, sits down with Chris to discuss his entrepreneurial leap into the coffee business. From the origins of U Brew to Andrew's vision for a coffee community, this episode illuminates the struggles and triumphs of starting a coffee business. Chris and Andrew then embark on an immersive coffee cupping session, giving listeners a taste of U Brew's commitment to their craft and community.
About Andrew Ellis:
Andrew Ellis is a passionate advocate for specialty coffee and the founder of U Brew Coffee Company. After cutting alcohol from his routine, Andrew discovered a vast opportunity to introduce the craft of specialty coffee to those unfamiliar with it. His mission is to travel the nation, building a community centered around small and micro-roasters, and to bring a diverse array of roasts under one roof. Andrew aims to ignite a passion for coffee in others, one mug at a time, inviting everyone to "Take Control of Your Cup" and experience coffee like never before
Show Highlights:
(00:00) Introduction
(02:12) Inspiration Behind U Brew
(05:04) The Story Behind U Brew's Name and Branding
(9:50) Validating the U Brew Business Model
(12:21) Introduction to Coffee Cupping
(18:48) Expanding U Brew's Product Line
(22:20) Coffee connoisseurs & Andres vision for U Brew
(28:40) The Coffee Cupping Session
(38:44) Andrew's Current Favorite Brand and Why
(42:36) Closing Remarks
Links:
U Brew Co Website:https://www.ubrewcoffeeco.com/home
U Brew TikTok: https://www.tiktok.com/@thatubrewdude
U Brew Facebook: https://www.facebook.com/ubrewcoffeeco
U Brew Co Instagram: https://www.instagram.com/ubrewcoffee/
Previous Episode
Building Viral Success with Mat Micheli
Dive into the fascinating world of digital innovation with Mat Micheli, co-founder and co-CEO of Viral Nation. This episode takes you on a journey from Viral Nation's roots in 2014 to its emergence as a global leader in digital and social innovation. Mat recounts his entrepreneurial ventures with Joe Gagliese, detailing their shift from a liquidation business to the forefront of social media and influencer marketing.
Explore the complexities of influencer marketing, the role of AI in shaping Viral Nation's services, and the secret behind crafting viral content. This episode is a treasure trove of insights for entrepreneurs and marketers, highlighting the ever-evolving landscape of digital marketing and social media trends.
About Mat Micheli:
Mat Micheli, a dynamic entrepreneur and Co-CEO of Viral Nation, has transformed the company from an influencer marketing agency into a global digital and social innovation group since its inception in 2014. Under his leadership, Viral Nation has flourished, working with thousands of influencers and major brands like Anheuser-Busch and The Coca-Cola Company. His expertise in athlete influencer marketing and social technologies has earned him features in Business Insider, Forbes, and Vox, as well as the prestigious EY Young Entrepreneur Of The Year award in 2019.
Show Highlights:
(00:00) Introduction to Mat Michelli and the formation of Viral Nation.
(02:20) The story of Mat's early entrepreneurial efforts and how a chance encounter with Joe Galease at university sparked the creation of Viral Nation.
(08:20) The expansion of Viral Nation
(16:00) Viral Nation's approach to selecting influencers, with a special emphasis on the power of niche markets.
(22:45) Viral Nation's support for creators, incorporation monetization strategies and content distribution.
(36:32): The Role of AI in the Creator Ecosystem
(40:28) Mat's admiration for innovative brands like Fanatics and ESPN, and their successful integration into the cultural mainstream.
(43:53) Closing remarks and contact information
Links Referenced:
‣ Viral Nation: https://viralnation.com/
‣ Matt Micheli - LinkedIn Profile: https://www.linkedin.com/in/mathewmicheli/
‣ Sportico: https://www.sportico.com/
‣ Fanatics: https://www.fanatics.com/
‣ ESPN on TikTok: https://www.tiktok.com/@espn
‣ Charles Leclerc’s Meta Campaign: https://www.instagram.com/charles_leclerc/reel/C06_4DYRKeE/?hl=en
Next Episode
Building Brands That Resonate & Transform with Victory Harbin
We’re joined by Victory Harbin, the creative force behind The Social Brand in this episode of WBTB. Victory takes us through her journey from art student to marketing expert, sharing the story of her business's natural growth and her passion for purposeful branding and building genuine human connections. Victory opens up about the lessons she learned from trying to scale her business too quickly during the pandemic and underscores the importance of our well-being in achieving true success. We also explore the impact of using artificial intelligence in marketing, as Victory offers her perspective on leveraging technology while maintaining the human element in business strategies.
About Victory Harbin
Victory Harbin owns The Social Brand, a marketing agency in East Tennessee with offices in Knoxville and Johnson City. She loves marketing so much that she's earned over 35 certifications in the field in the last five years. Her agency has helped hundreds of businesses grow, bringing in millions of dollars through effective marketing strategies. Victory speaks on various marketing topics and has worked as a consultant for the Small Business Development Center during the COVID pandemic to help small businesses. She started and sold her first startup by age 26 and now leads a team of 10 marketing experts, serving clients across the country. Victory believes that marketing is all about connecting people and helping small business owners meet their future customers. For her, it's the people that matter most in marketing.
Show Highlights:
(00:00) Introduction
(01:23) Victory's Entrepreneurship Journey
(03:09) The Origin of The Social Brand
(05:26) Philosophy on Human Connection in Branding
(07:13) Turning Brands into Verbs
(10:15) The Social Brands Strategy-first marketing approach
(19:53) Lessons learned from Scaling The Social Brand During The Pandemic
(22:07) The value of Choosing Sustainable Growth and Simplicity In Business
(31:01) Impact of AI on Modern Marketing
(32:55) Victory's Current Favorite Brands and Why
(34:44) How to connect with Victory
Links Referenced:
The Social Brand Website: https://thesocialbrandtn.com/
Victory’s LinkedIn: https://www.linkedin.com/in/victory-harbin/
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