Diving Deep for a Brand that Soars with Gavin Baker

Get to know Gavin Baker, Founder of Baker Marketing Labs, as he joins Chris on We Built This Brand. In this episode, Gavin shares how his early experiences in social media management and running a start-up shaped his career in the world of branding. Dive into the process of taking his own company through a major rebrand and discover valuable, actionable tips for entrepreneurs building their first brand. Don't miss this opportunity to learn from an industry expert and gain practical insights into the world of branding. Tune in and let Gavin and Chris guide you on your brand-building journey.

Highlights

(00:00) Intro

(01:18) Gavin describes how he got his start in Knoxville as an up-and-coming entrepreneur

(03:13) The lessons Gavin learned from his first job at a start-up called Abunga

(07:33) Gavin’s experience being the first Social Media Manager hired in the restaurant industry

(14:40) Gavin’s first foray into public speaking and though leadership

(16:36) How Gavin’s experiences led him to entrepreneurship

(20:04) The story of how Gavin’s first business Greenlight competed directly with ConvertKit

(22:02) How Baker Labs differentiates their marketing firm

(24:08) Gavin shares how Baker Labs got their name, and the lessons he learned on picking a website URL

(28:07) Gavin discusses the visual identity of a brand and how that played into the rebrand at Baker Labs

(32:24) The approach to branding that Gavin takes at his firm and why it’s similar to the mythology of the flying fish

(39:35) Gavin’s advice to an entrepreneur who is trying to figure out their brand for the first time

(44:19) Gavin describes the pitfalls of asking the wrong people for feedback when developing branding materials

(45:29) The brands that Gavin is loving right now

About Gavin

Gavin Baker is the President and Founder of Baker Marketing Laboratory, an award–winning digital marketing agency in Knoxville, TN that helps clients in the healthcare industry better serve their patients and customers. Gavin also works as an adjunct professor in the Haslam College of Business at the University of Tennessee, where he leads a 400-level Brand Management course. As a respected individual in the healthcare marketing sphere, Gavin has been featured as a guest on various podcasts and radio shows, including HealthcareNOW (Nationally Syndicated Radio), Medical Practice Trends, Doctors Unbound, and Made Right Here. He sits on the Forbes Agency Council as well, where his marketing advice has been featured in multiple articles published on Forbes.

Links Mentioned:

• Baker Marketing Labs: https://bakerlabs.co/

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