148 - Business Energy - Joel Hood

12/11/24 • 24 min

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Elevate your real estate business with Nexr – the strategic partner that helps you overcome challenges in securing more listings, building better teams, and achieving faster growth. With over 20 years of experience in developing Tier 1 agencies, Nexr provides bespoke solutions tailored to your unique needs. Ready to redefine the future of your business? Visit nexr.com.au today.

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Previous Episode

147 - Building On A Century of Trust and Legacy - Bruce McLachlan

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What if the heart of a legacy could be captured through the stories of those who built it? We invite you to listen to the captivating narrative of Bruce McLachlan as he recounts the century-long journey of McLachlan Partners in the real estate industry. Discover how Bruce's grandfather and great-uncle returned from World War I to resume life and forge a new path on the Central Coast of New South Wales. Bruce shares how necessity pulled him into the family business at a young age, driven by resilience and a pivot from his plans to buy a milk-run business.
The story of McLachlan Partners is also a tale of two brothers with very different callings. Bruce and Craig McLachlan illustrate the diverse paths ambition can carve. While Bruce remained a leader in real estate, contributing to regional transformations and enduring market shifts, Craig chased the bright lights of the entertainment industry, ultimately clinching a Logie for his role on "Neighbours." Their journeys highlight the essence of pursuing one's passion and the dynamic routes success can take. Bruce's steadfast dedication to the Central Coast and Craig's strategic self-promotion underscore the multifaceted nature of ambition and achievement.
This episode is a testament to community and legacy, with Bruce sharing invaluable lessons from steering McLachlan Partners to its 100-year milestone. We explore the importance of nurturing trust and community ties and how being embedded locally can be a cornerstone for business longevity. Bruce reflects on leadership evolution, embracing flexibility, and the power of family values in building a loyal and productive team. As we celebrate this enduring legacy, we delve into Bruce's vision for the future—ensuring the brand thrives through new partnerships while staying true to its roots. Join us for a story rich in history, passion, and the wisdom of sustaining a family legacy.

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149 - Becoming A Director of Sales - Mark Kentwell

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What does it take to transform from a stellar salesperson into a formidable director of sales? Mark Kentwell returns to share his decade-long evolution in crafting a business model that's not only self-sustaining but thrives beyond his personal sales achievements. Dive into the significance of creating a systemised, scalable, and saleable business, spotlighting agent gross commission income (AGCI) to reflect a team's contributions. Mark offers his expertise in handling high-value, intricate deals across regional Australia, an approach that has significantly fueled his company's success.
Join us as we dissect the essential ingredients for developing sales leadership and systems, focusing on business leaders' strategic roles in performance management. From onboarding new recruits to maintaining a regular meeting cadence, we unpack how these elements ensure robust communication and swift responses to challenges. Mark emphasises the sales director's pivotal role in spearheading prospecting efforts and crafting marketing strategies to identify and nurture potential A players, creating opportunities for internal growth.
Optimising sales performance exceeds chasing top-line revenue, mastering gross margin and predictability. I'd like you to please find out how structured systems like the Traffic Lights rank property listings to enhance efficiency. For a glimpse into the future, Mark introduces Nexr, a business operating system revolutionising real estate by offering innovative consulting services. We conclude by highlighting the power of team collaboration and our commitment to delivering even richer content by 2025, with Mark's ongoing insights promising to elevate our efforts even further.

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Proudly brought to you by Lee Woodward Training Systems.

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We Are Selling with Lee Woodward - 148 - Business Energy - Joel Hood

Transcript

Speaker 100:00:06.791

Hello and welcome back to the podcast we Are Selling this week . We're going to have a focus on working with passion and getting stuck into that role that makes us the absolute best real estate professional . Now I've had a goal to do this topic for a while . As many people will tell me , it's different in our area . You don't understand in this state , Lee ,

Speaker 1</