
290. As Seen on Nonprofit Nation Podcast: A Revolution in Nonprofit Professional Development - Julia Campbell
06/27/22 • 41 min
Meet Julia. She's not only our literal first guest on the podcast as episode #1, but she's also an incredible storyteller and communicator too. We were honored to join her on her podcast, Nonprofit Nation. Be sure to subscribe and add it to your podcast queue! 🎧🙌
💡Learn:
- The biggest changes in the nonprofit sector these last two years
- How to get leaders to care and embrace new ideas
- What nonprofits frequently get wrong when it comes to professional development
Episode Overview
- Julia’s intro of Jon and Becky (1:10)
- The inspiration behind creating We Are For Good (3:40)
- The guests Jon and Becky invite on the podcast (7:00)
- How to get people to care (12:45)
- Rethinking the donor pyramid (17:25)
- The importance of a growth mindset (27:40)
- What’s next for We Are For Good (36:05)
For more information and episode details visit: www.weareforgood.com/episode/290
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Learn more about Virtuous at www.virtuous.org/
About Our Sponsor The Productive Executive Director
If you are an ED feeling like you are being pulled in a million different directions and drowning in your to-do list, here’s an epic professional development opportunity for you called the Productive Executive Director.
It’s a 12-month learning journey – part curriculum, coaching and community designed for small shop Executive Directors – like YOU. And it’s led by our friend and small shop coach, Rachel Bearbower. Enrollment to this community is open right now but only for a few more days.
And because you’re a loyal listener, Rachel is offering $25 off your first month if you use use the code: [WEAREFORGOOD25]
Rachel has coached me individually, and she is a brilliant systems manager that builds efficiency, trust and productivity. Highly recommend! Enrollment closes J
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
Meet Julia. She's not only our literal first guest on the podcast as episode #1, but she's also an incredible storyteller and communicator too. We were honored to join her on her podcast, Nonprofit Nation. Be sure to subscribe and add it to your podcast queue! 🎧🙌
💡Learn:
- The biggest changes in the nonprofit sector these last two years
- How to get leaders to care and embrace new ideas
- What nonprofits frequently get wrong when it comes to professional development
Episode Overview
- Julia’s intro of Jon and Becky (1:10)
- The inspiration behind creating We Are For Good (3:40)
- The guests Jon and Becky invite on the podcast (7:00)
- How to get people to care (12:45)
- Rethinking the donor pyramid (17:25)
- The importance of a growth mindset (27:40)
- What’s next for We Are For Good (36:05)
For more information and episode details visit: www.weareforgood.com/episode/290
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Learn more about Virtuous at www.virtuous.org/
About Our Sponsor The Productive Executive Director
If you are an ED feeling like you are being pulled in a million different directions and drowning in your to-do list, here’s an epic professional development opportunity for you called the Productive Executive Director.
It’s a 12-month learning journey – part curriculum, coaching and community designed for small shop Executive Directors – like YOU. And it’s led by our friend and small shop coach, Rachel Bearbower. Enrollment to this community is open right now but only for a few more days.
And because you’re a loyal listener, Rachel is offering $25 off your first month if you use use the code: [WEAREFORGOOD25]
Rachel has coached me individually, and she is a brilliant systems manager that builds efficiency, trust and productivity. Highly recommend! Enrollment closes J
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
Previous Episode

289. The Impact Arc Framework: Syndicate + Scale Your Impact - Jonathan McCoy, CFRE and Becky Endicott, CFRE
Jon and Becky are finishing our Friday series, The Impact Arc, which is uncovering their secret formula...to, well, everything. Thanks to all who joined us to explore how we fundraise, build events, campaigns, movements, community, and even our company too. Tune into this 3-part series breaking down the Impact Arc with this week's #3 pillar: Syndication. Spoiler: if you do syndication well, sustainability and scaling will naturally occur too!
Episode Highlights
- Definition of syndication (3:45)
- Key benefits to having a syndication mindset (5:25)
- Build a 2.0 communications model that prioritizes engagement (8:10)
- Defining your voice (10:10)
- The magic of tagging (16:20)
- Who is in charge of syndication? (18:00)
- Case study: Wisconsin Foundation & Alumni Association (19:45)
- Scaling and sustainability (22:55)
For more information and episode details visit: www.weareforgood.com/episode/289
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
Next Episode

291. As Seen on Good to Growth Podcast: Nonprofit Themes in 2022 - Katie Appold
Overview
Meet Katie. We adore our Nonprofit Hub Executive Director and friend who's been in the trenches of nonprofits - just like us. We were honored to join her on her podcast, Good to Growth, which is an awesome space breaking down how nonprofits can grow. Be sure to subscribe and add it to your podcast queue! 🎧
💡Learn
- We chat with Katie about themes emerging from the nonprofit sector this year, including:
- Next-gen donors
- Batch working for efficiency
- The overhead myth
Episode Highlights
- Jon and Becky’s professional journeys (1:55)
- Philanthropy themes in 2022 (5:40)
- Culture is everything
- Donor behavior matters more than gift amount
- How corporate engagement and cultivation has changed
- Diversifying nonprofit board leadership (11:55)
- Prioritizing the work that matters to grow capacity (16:20)
- Mental health tips and encouragement (27:55)
- Jon and Becky’s Good News (35:00)
For more information and episode details visit: www.weareforgood.com/episode/291
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Learn more about Virtuous at www.virtuous.org/
About Our Sponsor The Productive Executive Director
If you are an ED feeling like you are being pulled in a million different directions and drowning in your to-do list, here’s an epic professional development opportunity for you called the Productive Executive Director.
It’s a 12-month learning journey – part curriculum, coaching and community designed for small shop Executive Directors – like YOU. And it’s led by our friend and small shop coach, Rachel Bearbower. Enrollment to this community is open right now but only for a few more days. And because you’re a loyal listener, Rachel is offering $25 off your first month if you use use the code: [WEAREFORGOOD25]
Rachel has coached me individually, and she is a brilliant systems manager that builds efficiency, trust and productivity. Highly recommend! Enrollment closes July 1, so check it out now. Learn more: at smallshopstrategies.c
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
We Are For Good Podcast - The Podcast for Nonprofits - 290. As Seen on Nonprofit Nation Podcast: A Revolution in Nonprofit Professional Development - Julia Campbell
Transcript
Hey friends, we're mixing things up as we close out season five of the podcast by sharing some of our favorite combos that Becky and I've had guesting on other podcasts.
Becky Endicottdive into the biggest changes in the nonprofit
Becky Endicottsector in the last two years, how we can get people to care and embrace our ideas, and what we believe nonprof
If you like this episode you’ll love
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