We Are For Good Podcast - The Podcast for Nonprofits

Meet Julia. She's not only our literal first guest on the podcast as episode #1, but she's also an incredible storyteller and communicator too. We were honored to join her on her podcast, Nonprofit Nation. Be sure to subscribe and add it to your podcast queue! 🎧🙌

💡Learn:

• The biggest changes in the nonprofit sector these last two years
• How to get leaders to care and embrace new ideas
• What nonprofits frequently get wrong when it comes to professional development

Episode Overview

• Julia’s intro of Jon and Becky (1:10)
• The inspiration behind creating We Are For Good (3:40)
• The guests Jon and Becky invite on the podcast (7:00)
• How to get people to care (12:45)
• Rethinking the donor pyramid (17:25)
• The importance of a growth mindset (27:40)
• What’s next for We Are For Good (36:05)

For more information and episode details visit: www.weareforgood.com/episode/290

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.

Learn more about Virtuous at www.virtuous.org/
About Our Sponsor The Productive Executive Director
If you are an ED feeling like you are being pulled in a million different directions and drowning in your to-do list, here’s an epic professional development opportunity for you called the Productive Executive Director.

It’s a 12-month learning journey – part curriculum, coaching and community designed for smal

Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

Head to weareforgood.com/recs to explore our go-to tools and humans doing good work. We’ve curated a direct line for your VIP access to these groups just by saying you’re with We Are For Good.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Sue Ann. She's a mother, writer, philanthropist, humanitarian, justice warrior, and member of the Giving Pledge. Spending just a few minutes in Sue Ann's wake makes one acutely aware that she's always looking out for the little guy. The Arnall Family Foundation focuses on child welfare, animal welfare, and criminal justice reform, while Sue Ann focuses her personal passion on solutions that lower the incarceration rate and racial disparity among African American men in U.S. jails and prisons. Her class, warmth, grace, and compassion blew us away. Pretty proud to say this is a friend who represents the best of home. Thank you Sue Ann🙏
EPISODE HIGHLIGHTS

• Sue Ann’s story and journey to where she is today (2:30)
• Sue Ann’s dreams when she was growing up (4:00)
• An overview of the Arnall Family Foundation (6:00)
• The Giving Pledge (18:00)
• Sue Ann’s favorite initiative she has funded: Diversion Hub (26:00)
• The biggest misstep nonprofit professionals make when working with major gifts donors (30:00)
• Who inspires Sue Ann (31:00)
• What Sue Ann would say to her younger self: Don't be afraid to explore new things. Don't let fear guide where you go. (32:00)
• Rapid fire questions (33:00)
• Sue Ann’s One Good Thing: The best path is not always downhill. Sometimes you have to do the hard thing. (35:00)

For more information and episode details visit: www.weareforgood.com/episode/211
Get to Know Our Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-e

Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

Head to weareforgood.com/recs to explore our go-to tools and humans doing good work. We’ve curated a direct line for your VIP access to these groups just by saying you’re with We Are For Good.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Zulean. As a management coach and consultant, she's on a mission to empower teams with the skills and tools needed for fostering strong and trusting group dynamics🤝 Even the most dedicated teams can lose their sense of direction, that’s why they need the tools needed to build a united team with a clear plan for success🧭 Tune in for actionable strategies that will help you grow in your management journey and build strong, cohesive teams that succeed together.

💡Learn

• A guide to your new management role
• How to balance management with other job responsibilities
• Communication + conflict management tips

Today's Guest
Zulean Cruz-Diaz, Founder + CEO - Z Conecta
Episode Highlights

• Zulean’s story and journey to where she is today (4:00)
• From an employee to a manager (10:00)
• Trust-based leadership (13:00)
• Balancing your new responsibilities with being a manager (15:40)
• Listening and other communication skills (19:05)
• Managing conflict resolution (22:00)
  A powerful moment of philanthropy in Zulean’s life (27:05)
• Zulean’s One Good Thing: Make sure you make time to reflect. (29:25)

For more information + episode details visit: weareforgood.com/episode/429.

Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

Head to weareforgood.com/recs to explore our go-to tools and humans doing good work. We’ve curated a direct line for your VIP access to these groups just by saying you’re with We Are For Good.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Welcome to Mental Health Week on the We Are For Good Podcast. It's Day 1, and today's episode cuts close to home. Becky is sharing her personal mental health journey. We're glad you're here.

You know Becky. For the most part, she's bubbly, outgoing, happiest when she's juggling a million tasks and never misses an opportunity to effusively love on someone. But there was a season where she was just wasn't any of those things. She was not ok. And the great irony was she was working on a multimillion dollar mental health campaign when she experienced her own mental health collapse. It was scary. It was isolating. It was all too much. And she doesn't want anyone experiencing those feelings alone. She's busting through stigma to share her mental health crisis story, and she's hoping doing it in community will help you recognize symptoms for yourself and others. It's not a sad story. It's an empowering one. Join us🎧

Episode highlights

• Becky’s personal mental health journey (4:10)
• The stigma around mental health (28:00)
• Mental health in the nonprofit sector (30:00)
• Things that Becky has learned (39:00)
  • Talk to someone.
  • If you don’t want to talk, just find someone to hold you.
  • Alone and quiet time is essential.
  • Set boundaries.
  • Ask for help.
• What Becky would say to her younger self (48:00)

For more information and episode details visit: www.weareforgood.com/episode/175

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About our Sponsor Givebutter
Givebutter is Loved by over 35,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛 

Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.

Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

How do you fund what matters when everything feels urgent—and uncertain? In this episode of our Hold Fast series, we sit down with Hali Lee—philanthropy innovator, author of The Big We, and founding partner of Radiant Strategies—for a candid conversation on funding with heart, courage, and community at the center.

Hali shares hard-earned wisdom from building collective giving movements like the Asian Women Giving Circle and Donors of Color Network, reminding us that generosity flows through relationships, not just resources. Together, we explore how nonprofits can build trust-based funding relationships, embrace smart shifts toward diversification, and create spaces of belonging that inspire action. ❤️

If you’ve been craving practical strategies and soulful encouragement for navigating power imbalances, donor shifts, and fundraising burnout—this episode is your invitation to pause, reflect, and root deeper.

You'll hear:

• Why now is the moment for individuals—and for belonging
• Building trust without losing yourself
• Small teams, smart shifts: diversifying without burning out
• Collective giving models for grassroots growth

Episode Highlights:

• The Importance of Relationships in Philanthropy (02:55)
• Navigating Urgency and Trust in Nonprofits (05:59)
• The Future of Philanthropy: Inclusivity and Collaboration (09:01)
• Collective Generosity vs Big Philanthropy (12:11)
• Connecting Through Shared Experiences (22:39)
• The Power of Community and Belonging (24:06)
• Grassroots Movement for Collective Action (26:03)
• Finding Joy in Connection (30:43)
• Empowering Individuals to Create Change (32:37)

Episode Shownotes: www.weareforgood.com/episode/619

Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

Head to weareforgood.com/recs to explore our go-to tools and humans doing good work. We’ve curated a direct line for your VIP access to these groups just by saying you’re with We Are For Good.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter