We Are For Good Podcast - The Podcast for Nonprofits

Welcome to the We Are For Good Podcast! Changing the world is hard work, and we shouldn't try to do it alone. Join Jonathan McCoy and Becky Endicott as they connect with movers and shakers in the nonprofit industry and leave inspired to take your causes and missions further. Our community isn't just a space for fundraisers. We want to hear from philanthropists, corporate leaders, and anyone out there trying to bring more goodness into the world.
We'd love to meet you. Head over to weareforgood.com/hello to stay up to date on all of the goodness to come.
We're so happy you're here.

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.
Head over to weareforgood.com/friends to learn more 🥳

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.
Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳
Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Jeff. You know we love a dynamic convo with disruptors-for-good, and Jeff is taking his corporate branding knowledge and applying it to our nonprofit missions. This Founder and Chief Strategy Officer of Questus, one of the country's leading digital advertising agencies, makes a passionate case that nonprofits can learn from the consumer journeys of powerhouse brands, and he's bringing the playbook to apply to donor journeys. Holla! 🙌

EPISODE HIGHLIGHTS

• Jeff’s story and journey to where he is today (4:00)
• What nonprofits can learn from some of the biggest brands in our world (11:30)
• What can we learn from some of these powerhouse brands and their consumer journeys (14:00)
• Emotional intelligence and self awareness (19:00)
• Ethical storytelling (25:00)
• Moving from just interrupting to this idea of empowerment through your marketing and advertising (32:00)
• Jeff’s new book: EXPONENTIAL: Transform Your Brand by Empowering Instead of Interrupting (34:00)
• Steps and tactics that people can employ to embrace this ethos of empowering instead of interrupting (35:00)
• Storytelling Pro Tip: The Three Act Structure (44:00)
• A powerful moment of philanthropy in Jeff’s Life (46:00)
• Jeff’s One Good Thing: Win the morning, win the day. (49:00)

For more information and episode details visit: www.weareforgood.com/episode/265
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, V

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.
Head over to weareforgood.com/friends to learn more 🥳

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.
Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳
Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Our ethos is rooted in creatively running toward goodness. But at the end of the day, putting programs in place to ensure your donors can believe in the power of philanthropy fosters a deeper wanderlust to discover how our work can move into life-altering spaces. Join Jonathan McCoy, CFRE and Becky Endicott, CFRE as they share the story of a sceptic turned fan, and the moment everything changed for her during an employee campaign. Learn today how to look at your organization and operationalize moving towards building belief.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit: https://www.weareforgood.com/episode/22

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.
Head over to weareforgood.com/friends to learn more 🥳

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.
Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳
Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Jess. She's tackling your email list: how to define it, grow it and flex it for greater engagement. Join us as she provides the Top 4 Ways to Grow Your Email List. Even better - she also tackles how to structure your email messages, and the do's and don'ts of e-communication. We know you'll love hearing about how she creatively leverages Pinterest to engage donors. Seriously. And it's seriously smart and progressive too.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit http://weareforgood.com/episode/20

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.
Head over to weareforgood.com/friends to learn more 🥳

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.
Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳
Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter

Storytelling is the heartbeat of connection. And we strive to tell it rawly, transparently and kindly...because story opens the doors to the empathy required to create an uprising. Join Jon & Becky as they share why storytelling is absolutely essential to bringing others to know and love your mission. They walk through some simple Do's and Don'ts, and finish by sharing a deeply personal story of hope.
The We Are For Good Podcast welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned. For more information and episode details visit http://weareforgood.com/episode/19

Meet - Good Friends - our listener support community here at We Are For Good. Good Friends comes with perks - exclusive episodes with Jon and Becky - including the Good Brief - our monthly cliff notes of the greatest takeaways + lessons learned from that month, PLUS exclusive bonus content and AMA episodes where we answer your burning questions and tap our community of experts.
Head over to weareforgood.com/friends to learn more 🥳

Support the Show

If you love the podcast, you’ll love Good Friends, our listener support community here at We Are For Good.

Not only do you get these perks, but you’re hanging with the most rabid fans who are restless to grow the Impact Uprising. This movement of believers are powering our free content and community with their monthly support, and Whoa Nelly, are we excited to invite you in.
Learn more today at weareforgood.com/friends.

Join the We Are For Good Community
You can think of it as the after-party to each podcast episode 🥳
Say hi👇LinkedIn / Instagram / Facebook / YouTube / Twitter