
We Are For Good Podcast - The Podcast for Nonprofits
We Are For Good
Nonprofit professionals are faced with more challenges to accomplish their missions and the growing pressure to do more, raise more, and be more for the causes we hold so dear. Join Jon McCoy, CFRE and Becky Endicott, CFRE as they learn with you from some of the best in the industry; sharing the most innovative ideas, inspiration and stories of making a difference. You’re in good company and we welcome you to our community of nonprofit professionals, philanthropists, world changers, innovators, and others to bring a little more goodness into the world. Get cozy, grab a coffee, and get ready to be inspired. We Are For Good. You in?
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We Are For Good is an online media and education platform with an aim to revolutionize the nonprofit industry by equipping this generation of for-good leaders with the mindsets, tools and innovative ideas to make a bigger impact than any of us could ever dream to accomplish on our own. Our vision is to create an Impact Uprising. Learn more at www.weareforgood.com

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Top 10 We Are For Good Podcast - The Podcast for Nonprofits Episodes
Goodpods has curated a list of the 10 best We Are For Good Podcast - The Podcast for Nonprofits episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to We Are For Good Podcast - The Podcast for Nonprofits for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite We Are For Good Podcast - The Podcast for Nonprofits episode by adding your comments to the episode page.

265. Stop Interrupting. Start Empowering. How to Grow Fans + Donors Exponentially - Jeff Rosenblum
We Are For Good Podcast - The Podcast for Nonprofits
05/04/22 • 55 min
Meet Jeff. You know we love a dynamic convo with disruptors-for-good, and Jeff is taking his corporate branding knowledge and applying it to our nonprofit missions. This Founder and Chief Strategy Officer of Questus, one of the country's leading digital advertising agencies, makes a passionate case that nonprofits can learn from the consumer journeys of powerhouse brands, and he's bringing the playbook to apply to donor journeys. Holla! 🙌
EPISODE HIGHLIGHTS
- Jeff’s story and journey to where he is today (4:00)
- What nonprofits can learn from some of the biggest brands in our world (11:30)
- What can we learn from some of these powerhouse brands and their consumer journeys (14:00)
- Emotional intelligence and self awareness (19:00)
- Ethical storytelling (25:00)
- Moving from just interrupting to this idea of empowerment through your marketing and advertising (32:00)
- Jeff’s new book: EXPONENTIAL: Transform Your Brand by Empowering Instead of Interrupting (34:00)
- Steps and tactics that people can employ to embrace this ethos of empowering instead of interrupting (35:00)
- Storytelling Pro Tip: The Three Act Structure (44:00)
- A powerful moment of philanthropy in Jeff’s Life (46:00)
- Jeff’s One Good Thing: Win the morning, win the day. (49:00)
For more information and episode details visit: www.weareforgood.com/episode/265
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it becau
About our Sponsor Jitasa
Jitasa specializes in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, check out Jitasa. For a limited time, if you tell them Jon and Becky from We Are For Good sent you, you’ll receive your first month of services for free.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
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Welcome! Glad You're Here.
We Are For Good Podcast - The Podcast for Nonprofits
08/11/20 • 1 min
Welcome to the We Are For Good Podcast! Changing the world is hard work, and we shouldn't try to do it alone. Join Jonathan McCoy and Becky Endicott as they connect with movers and shakers in the nonprofit industry and leave inspired to take your causes and missions further. Our community isn't just a space for fundraisers. We want to hear from philanthropists, corporate leaders, and anyone out there trying to bring more goodness into the world.
We'd love to meet you. Head over to weareforgood.com/hello to stay up to date on all of the goodness to come.
We're so happy you're here.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

1 Listener

424. Growing Young Ideas into World-Changing Ideas - Coeylen Barry + Kai Barry
We Are For Good Podcast - The Podcast for Nonprofits
05/17/23 • 42 min
Meet Coeylen and Kai. This dynamic duo is part of the team at Mira Fellowship, where they’re building a blueprint for the future by reframing our most intractable issues and discovering solutions that empower individuals to action. As Director of Story, Kai helps turn the fellow's ideas into clear communicable stories. And, as Director of Curriculum, Coeylen is passionate about the creative process and has spent years refining curriculum to support people with a vision who want to bring it into reality to affect change. They’re sharing how every societal change first started as an idea. With structure, support and coaching, an idea can turn into an actionable idea for change. Tune in to hear how we can’t solve problems with the same thinking used to create them 💭👏
💡Learn
- History + Overview of Mira Fellowship
- Growing Young Ideas into World-Changing Ideas
- The Power of Community
Today's Guests
Coeylen Barry, Director of Curriculum and Kai Barry, Director of Story, Mira Fellowship
Episode Highlights
- Monumental change has come from simple shifts in perspective (10:00)
- Scarcity in the nonprofit sector (17:00)
- Creating environments that are conducive to incubating world-changing ideas (17:00)
- Mindsets (22:00)
- The power of community to move forward world-changing ideas (28:00)
- A powerful moment of philanthropy in Kai’s life (34:00)
- A powerful moment of philanthropy in Coeylen’s life (36:00)
- Kai’s One Good Thing: Go back to play. (37:00)
- Coeylen’s One Good Thing: Give yourself time and be playful. (38:00)
- How to connect with Mira Fellowship (40:00)
For more information + episode details visit: weareforgood.com/episode/424.
About our Sponsor Jitasa
Jitasa specializes in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, check out Jitasa. For a limited time, if you tell them Jon and Becky from We Are For Good sent you, you’ll receive your first month of services for free.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

290. As Seen on Nonprofit Nation Podcast: A Revolution in Nonprofit Professional Development - Julia Campbell
We Are For Good Podcast - The Podcast for Nonprofits
06/27/22 • 42 min
Meet Julia. She's not only our literal first guest on the podcast as episode #1, but she's also an incredible storyteller and communicator too. We were honored to join her on her podcast, Nonprofit Nation. Be sure to subscribe and add it to your podcast queue! 🎧🙌
💡Learn:
- The biggest changes in the nonprofit sector these last two years
- How to get leaders to care and embrace new ideas
- What nonprofits frequently get wrong when it comes to professional development
Episode Overview
- Julia’s intro of Jon and Becky (1:10)
- The inspiration behind creating We Are For Good (3:40)
- The guests Jon and Becky invite on the podcast (7:00)
- How to get people to care (12:45)
- Rethinking the donor pyramid (17:25)
- The importance of a growth mindset (27:40)
- What’s next for We Are For Good (36:05)
For more information and episode details visit: www.weareforgood.com/episode/290
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this approach builds trust and loyalty through personalized engagement.
Learn more about Virtuous at www.virtuous.org/
About Our Sponsor The Productive Executive Director
If you are an ED feeling like you are being pulled in a million different directions and drowning in your to-do list, here’s an epic professional development opportunity for you called the Productive Executive Director.
It’s a 12-month learning journey – part curriculum, coaching and community design
About our Sponsor Jitasa
Jitasa specializes in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, check out Jitasa. For a limited time, if you tell them Jon and Becky from We Are For Good sent you, you’ll receive your first month of services for free.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

429. How to Set Yourself Up for Success in Your New Management Role - Zulean Cruz- Diaz
We Are For Good Podcast - The Podcast for Nonprofits
05/29/23 • 34 min
Meet Zulean. As a management coach and consultant, she's on a mission to empower teams with the skills and tools needed for fostering strong and trusting group dynamics🤝 Even the most dedicated teams can lose their sense of direction, that’s why they need the tools needed to build a united team with a clear plan for success🧭 Tune in for actionable strategies that will help you grow in your management journey and build strong, cohesive teams that succeed together.
💡Learn
- A guide to your new management role
- How to balance management with other job responsibilities
- Communication + conflict management tips
Today's Guest
Zulean Cruz-Diaz, Founder + CEO - Z Conecta
Episode Highlights
- Zulean’s story and journey to where she is today (4:00)
- From an employee to a manager (10:00)
- Trust-based leadership (13:00)
- Balancing your new responsibilities with being a manager (15:40)
- Listening and other communication skills (19:05)
- Managing conflict resolution (22:00)
A powerful moment of philanthropy in Zulean’s life (27:05) - Zulean’s One Good Thing: Make sure you make time to reflect. (29:25)
For more information + episode details visit: weareforgood.com/episode/429.
About our Sponsor Jitasa
Jitasa specializes in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, check out Jitasa. For a limited time, if you tell them Jon and Becky from We Are For Good sent you, you’ll receive your first month of services for free.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

211. Good Humans of 2021 - Sue Ann Arnall
We Are For Good Podcast - The Podcast for Nonprofits
12/22/21 • 41 min
Meet Sue Ann. She's a mother, writer, philanthropist, humanitarian, justice warrior, and member of the Giving Pledge. Spending just a few minutes in Sue Ann's wake makes one acutely aware that she's always looking out for the little guy. The Arnall Family Foundation focuses on child welfare, animal welfare, and criminal justice reform, while Sue Ann focuses her personal passion on solutions that lower the incarceration rate and racial disparity among African American men in U.S. jails and prisons. Her class, warmth, grace, and compassion blew us away. Pretty proud to say this is a friend who represents the best of home. Thank you Sue Ann🙏
EPISODE HIGHLIGHTS
- Sue Ann’s story and journey to where she is today (2:30)
- Sue Ann’s dreams when she was growing up (4:00)
- An overview of the Arnall Family Foundation (6:00)
- The Giving Pledge (18:00)
- Sue Ann’s favorite initiative she has funded: Diversion Hub (26:00)
- The biggest misstep nonprofit professionals make when working with major gifts donors (30:00)
- Who inspires Sue Ann (31:00)
- What Sue Ann would say to her younger self: Don't be afraid to explore new things. Don't let fear guide where you go. (32:00)
- Rapid fire questions (33:00)
- Sue Ann’s One Good Thing: The best path is not always downhill. Sometimes you have to do the hard thing. (35:00)
For more information and episode details visit: www.weareforgood.com/episode/211
Get to Know Our Sponsor, Neon One
Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.
They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for
About our Sponsor Jitasa
Jitasa specializes in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, check out Jitasa. For a limited time, if you tell them Jon and Becky from We Are For Good sent you, you’ll receive your first month of services for free.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

175. "Do I Have Permission to Take Control?" - Becky's Mental Health Story - Becky Endicott, CFRE
We Are For Good Podcast - The Podcast for Nonprofits
10/04/21 • 54 min
Welcome to Mental Health Week on the We Are For Good Podcast. It's Day 1, and today's episode cuts close to home. Becky is sharing her personal mental health journey. We're glad you're here.
You know Becky. For the most part, she's bubbly, outgoing, happiest when she's juggling a million tasks and never misses an opportunity to effusively love on someone. But there was a season where she was just wasn't any of those things. She was not ok. And the great irony was she was working on a multimillion dollar mental health campaign when she experienced her own mental health collapse. It was scary. It was isolating. It was all too much. And she doesn't want anyone experiencing those feelings alone. She's busting through stigma to share her mental health crisis story, and she's hoping doing it in community will help you recognize symptoms for yourself and others. It's not a sad story. It's an empowering one. Join us🎧
Episode highlights
- Becky’s personal mental health journey (4:10)
- The stigma around mental health (28:00)
- Mental health in the nonprofit sector (30:00)
- Things that Becky has learned (39:00)
- Talk to someone.
- If you don’t want to talk, just find someone to hold you.
- Alone and quiet time is essential.
- Set boundaries.
- Ask for help.
- What Becky would say to her younger self (48:00)
For more information and episode details visit: www.weareforgood.com/episode/175
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello
About our Sponsor Givebutter
Givebutter is Loved by over 35,000 nonprofits, student groups, sports teams, schools, companies, and individuals just like you, and PS: it’s also loved by the three of us who are superfans of their incredible giving platform. 💛
Givebutter helps you collect donations like a boss. It's never been easier to add a donate button to your website, collect dues from group members, or link a payment form to just about anything.
Re-think the way you run fundraising events. Sell tickets to your event while also collecting additional donations from attendees and supporters, with all of Givebutter's unique fundraising features built right on top. It’s buttery goodness at its finest, and it’s helping you do more for your mission online. Learn more at givebutter.com

423. Making Ethical Impact the Norm - Jenny Nuccio
We Are For Good Podcast - The Podcast for Nonprofits
05/15/23 • 41 min
Meet Jenny. She lives her values out loud as an entrepreneur who’s passionate about making a positive impact in the world🌍 Jenny is the Founder and CEO of Imani Collective, a global social enterprise and woman-empowerment program focused on defeating generational poverty through education and employment opportunities in Kenya. Her new book “Let It Be Wild” (which comes out later this month!), explores the journey of stepping into the unknown and finding a home. Tune in to hear how each of us can find our own Let It Be Wild Story no matter what season of life we’re in📍
💡Learn
- Overview + Impact of Imani Collective
- Insights from the past decade as a social impact entrepreneur
- How to make an impact right where you are
Today's Guest
Dr. Jenny Nuccio, Founder + CEO, Imani Collective
Episode Highlights
- Jenny’s story and journey to where she is today (2:30)
- Jenny’s entrepreneurial journey (12:00)
- Looking below the surface of ethical impact (16:05)
- Where nonprofits can start (22:05)
- The inspiration behind Jenny’s new book “Let It Be Wild” (27:15)
- A powerful moment of philanthropy in Jenny’s life (33:10)
- Jenny’s One Good Thing: Find your people. (37:20)
For more information + episode details visit: weareforgood.com/episode/423.
About our Sponsor Jitasa
Jitasa specializes in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, check out Jitasa. For a limited time, if you tell them Jon and Becky from We Are For Good sent you, you’ll receive your first month of services for free.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

123. Back to the Basics: Annual Giving (Part 1) - Jonathan McCoy, CFRE and Becky Endicott, CFRE
We Are For Good Podcast - The Podcast for Nonprofits
05/28/21 • 29 min

602. 2025 Social Impact Trends That Matter: The Rise of the Change-Leader. (Lindsey Fuller)
We Are For Good Podcast - The Podcast for Nonprofits
02/10/25 • 29 min
Welcome back to the 2025 Social Impact Trends That Matter Series! 🥳
Meet Lindsey, the Executive Director of The Teaching Well. 🤝 She’s all about turning ideas into action and creating real, lasting change.
The world needs more change leaders. 💡 Join us as Lindsey walks us through some hallmarks of change leaders, the barriers that can hold organizations back from creating real systems-level change, and actionable advice for how to start transitioning to a change leadership approach.
If you're ready to move beyond just generating ideas and start driving tangible change, this is a must-listen episode. 👏
💡 Learn:
- How to take your big ideas and turn them into real action.
- How to overcome barriers to enacting lasting change.
- The strategies you need to lead with confidence and sustainability + empower your team as a change leader.
Episode Highlights:
- The Characteristics of Change Leaders. (3:06)
- The Importance of “scaffolding” and Empowering Eeams as a Change Leader. (10:05)
- Steps to Becoming a Change Leader. (13:31)
- Empowering Others Through Change Leadership. (19:53)
- “If you struggle with communication—whether due to anxiety, overthinking, or uncertainty—consider coaching and development. Clear, timely, and honest communication builds trust and alignment.”(24:24)
Learn More:
Episode Shownotes: http://weareforgood.com/episode/602
Episode Transcript: https://otter.ai/u/mVwJqlHm47YumaZ01VWKx9dg2So?utm_source=copy_url&tab=chat&view=transcript
About our Sponsor Jitasa
Jitasa specializes in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, check out Jitasa. For a limited time, if you tell them Jon and Becky from We Are For Good sent you, you’ll receive your first month of services for free.
Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter
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FAQ
How many episodes does We Are For Good Podcast - The Podcast for Nonprofits have?
We Are For Good Podcast - The Podcast for Nonprofits currently has 625 episodes available.
What topics does We Are For Good Podcast - The Podcast for Nonprofits cover?
The podcast is about Non-Profit, Leadership, Development, Nonprofit, Podcasts, Business, Innovation, Philanthropy and Fundraising.
What is the most popular episode on We Are For Good Podcast - The Podcast for Nonprofits?
The episode title 'Welcome! Glad You're Here.' is the most popular.
What is the average episode length on We Are For Good Podcast - The Podcast for Nonprofits?
The average episode length on We Are For Good Podcast - The Podcast for Nonprofits is 41 minutes.
How often are episodes of We Are For Good Podcast - The Podcast for Nonprofits released?
Episodes of We Are For Good Podcast - The Podcast for Nonprofits are typically released every 2 days.
When was the first episode of We Are For Good Podcast - The Podcast for Nonprofits?
The first episode of We Are For Good Podcast - The Podcast for Nonprofits was released on Aug 11, 2020.
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