We Are For Good Podcast - The Podcast for Nonprofits - 265. Stop Interrupting. Start Empowering. How to Grow Fans + Donors Exponentially - Jeff Rosenblum

265. Stop Interrupting. Start Empowering. How to Grow Fans + Donors Exponentially - Jeff Rosenblum

05/04/22 • 54 min

1 Listener

We Are For Good Podcast - The Podcast for Nonprofits

Meet J eff. You know we love a dynamic convo with disruptors-for-good, and Jeff is taking his corporate branding knowledge and applying it to our nonprofit missions. This Founder and Chief Strategy Officer of Questus, one of the country's leading digital advertising agencies, makes a passionate case that nonprofits can learn from the consumer journeys of powerhouse brands, and he's bringing the playbook to apply to donor journeys. Holla! 🙌

EPISODE HIGHLIGHTS

Jeff’s story and journey to where he is today (4:00)
What nonprofits can learn from some of the biggest brands in our world (11:30)
What can we learn from some of these powerhouse brands and their consumer journeys (14:00)
Emotional intelligence and self awareness (19:00)
Ethical storytelling (25:00)
Moving from just interrupting to this idea of empowerment through your marketing and advertising (32:00)
Jeff’s new book: EXPONENTIAL: Transform Your Brand by Empowering Instead of Interrupting (34:00)
Steps and tactics that people can employ to embrace this ethos of empowering instead of interrupting (35:00)
Storytelling Pro Tip: The Three Act Structure (44:00)
A powerful moment of philanthropy in Jeff’s Life (46:00)
Jeff’s One Good Thing: Win the morning, win the day. (49:00)

For more information and episode details visit: www.weareforgood.com/episode/265
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

About Our Sponsor Virtuous
You know we believe Everyone Matters - and we’ve witnessed the greatest philanthropic movements happen when you SEE and activate donors at every level. Here’s the thing, Virtuous created a fundraising platform to help you do just that. It’s much more than a nonprofit CRM. Virtuous is committed to helping charities reimagine generosity through responsive fundraising. We love it because this app

Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

Head to weareforgood.com/recs to explore our go-to tools and humans doing good work. We’ve curated a direct line for your VIP access to these groups just by saying you’re with We Are For Good.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.
Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

EPISODE HIGHLIGHTS

Jeff’s story and journey to where he is today (4:00)
What nonprofits can learn from some of the biggest brands in our world (11:30)
What can we learn from some of these powerhouse brands and their consumer journeys (14:00)
Emotional intelligence and self awareness (19:00)
Ethical storytelling (25:00)
Moving from just interrupting to this idea of empowerment through your marketing and advertising (32:00)
Jeff’s new book: EXPONENTIAL: Transform Your Brand by Empowering Instead of Interrupting (34:00)
Steps and tactics that people can employ to embrace this ethos of empowering instead of interrupting (35:00)
Storytelling Pro Tip: The Three Act Structure (44:00)
A powerful moment of philanthropy in Jeff’s Life (46:00)
Jeff’s One Good Thing: Win the morning, win the day. (49:00)

Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

Head to weareforgood.com/recs to explore our go-to tools and humans doing good work. We’ve curated a direct line for your VIP access to these groups just by saying you’re with We Are For Good.

Support the show

Previous Episode

264. Anti-Hate, Influence + Raising the First Billion: Meet The Asian American Foundation - Prisca Bae

Meet P risca. This corporate diversity expert and advocate for global women’s issues is passionate about chasing equality. Her lifelong quest to bring equity to the world led her to the newly formed The Asian American Foundation. Join us as we talk about the longstanding lack of investment and resources provided to Asian Americans and Pacific Islanders communities and why TAAF is creating an irrevocable sense of belonging for its 23 million U.S. citizens.

💡Learn:

The mission of The Asian American Foundation
TAAF’s Investments in Anti-Hate, Education, and Data (& Culture Narrative)
Committing $1 billion to the AAPI Giving Challenge
How we can become allies during this time of hate crime targeting our Asian American friends

EPISODE HIGHLIGHTS

Prisca’s story and journey to where she is today (3:21)
Overview of The Asian American Foundation (16:00)
Overview of TAAF’s flagship programs (21:00)
How to be mobilized to move this conversation forward (25:00)
Community is everything - Prisca’s philosophy behind partnerships (27:00)
A powerful moment of philanthropy in Prisca’s life (31:00)
Prisca’s One Good Thing: You are much more powerful than you realize. (33:00)

For more information and episode details visit: www.weareforgood.com/episode/264
Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/hello

Learn more about Virtuous at www.virtuous.org/

About Our Sponsor Feathr
Are you ready to take your digital engagement to the next level but feel stuck about where to start? Feathr is foc

Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

Head to weareforgood.com/recs to explore our go-to tools and humans doing good work. We’ve curated a direct line for your VIP access to these groups just by saying you’re with We Are For Good.

Support the show

Next Episode

266. LIVE! from Phoenix: Build Better Culture - Aila Malik, Lawanna Kimbro, Ted Vaughn, and Sara Cunningham

Join Jon + Becky for this Friday's episode where they talk with a Varsity Team of experts on Building Better Culture. We talk through what modern nonprofit culture should encompass, how leaders can better shape vibrant cultures, why the term "culture fit" is damaging, and a host of other topics. Special thanks to Virtuous for convening us all and for our panel experts: Sara Cunningham (Free Mom Hugs), Lawanna Kimbro (Stardust Fund), Ted Vaughn (Historic Agency) & Aila Malik (Venture Leadership Consulting)👊
EPISODE HIGHLIGHTS

Tone setting and why culture is an incredibly important topic right now (3:45)
The phrase “cultural fit” and what the problem is with it (5:00)
How leaders can intentionally help shape culture today (9:00)
- 1. Check yourself as a leader and do the work.
- 2. Create transparency and clarity within your organizations.
- 3. Make time to build connection with each other.
- 4. Look at your rituals as an organization.
Navigating unhealthy cultures within our organizations (21:00)
Rethinking our definition of what conflict is (25:00)
Prioritizing mental health within our cultures (31:00)
The more senior you are in the organization you lead, the more culture shaping you do more than your specific skill competency ability (40:00)
Lawanna’s One Good Thing: Something being unprecedented doesn't mean it's impossible. (41:00)
Aila’s One Good Thing: Get very clear with yourself. Have your own personal vision on this world so that your work is simply in alignment to that. (42:00)
Ted’s One Good Thing: Culture is a tension to manage. It's not a problem to solve. (43:00)
Sara’s One Good Thing: Focus on the joy. (44:00)

For more information and episode details visit: www.weareforgood.com/episode/265

Learn more about Virtuous at

Thank You to our Partners 🩵

Big gratitude to our ecosystem partners at DonorDock, Feathr, RKD Group, and Whiteboard. They’re not just partners—they’re walking alongside us to build something better + more inclusive.

Head to weareforgood.com/recs to explore our go-to tools and humans doing good work. We’ve curated a direct line for your VIP access to these groups just by saying you’re with We Are For Good.

Support the show

We Are For Good Podcast - The Podcast for Nonprofits - 265. Stop Interrupting. Start Empowering. How to Grow Fans + Donors Exponentially - Jeff Rosenblum

Transcript

Jonathan McCoy00:01:02.469

Today's episode is sponsored by feather feather provides digital marketing tools and strategies for nonprofits of all shapes and sizes, including the Humane Society of North Central Florida. Stick around for the break to hear how feather power their $300 digital ad campaign that raised nearly $6,000 In just one day. Hey, I'm John.

Unknown00:01:22.359

And I'm Becky.

Jonathan McCoy00:01:23