Optimizing For User Intent -- Sebastien Edgar // Square
12/29/21 • 14 min
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Global SEO Lead at Square, Sebastien Edgar, wraps up discussions on SEO localization and intent. Understanding user intent is already a complicated issue. Add a language barrier, and it can seem near impossible. Today, Sebastian explains how to optimize for user intent in your SEO globalization efforts. Show Notes
Connect With:
- Sebastien Edgar: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Global SEO Lead at Square, Sebastien Edgar, wraps up discussions on SEO localization and intent. Understanding user intent is already a complicated issue. Add a language barrier, and it can seem near impossible. Today, Sebastian explains how to optimize for user intent in your SEO globalization efforts. Show Notes
Connect With:
- Sebastien Edgar: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Previous Episode
Enterprise International Expansion -- Sebastien Edgar // Square
Global SEO Lead at Square, Sebastien Edgar, looks into some of the operational tactics for international enterprise expansion. When it comes to market expansion, SEOs have to do their homework. What pages should be translated from your website for the new site? Which pages shouldn’t make the cut? Today, Sebastien tackles making market expansion a reality. Show Notes
Connect With:
- Sebastien Edgar: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Next Episode
Prioritizing Organic Search over PPC -- Tom Wells // Searchmetrics
Tom Wells, VP of Strategy at Searchmetrics, discusses the power of SEO across all marketing channels. PPC ads have long been preferred by brands over organic search for a myriad of reasons. However, SEO platforms like Searchmetrics, are changing decision-makers’ perspectives of SEO and it’s long-term benefits. Today, Tom breaks down why organic search should be prioritized over PPC. Show Notes
Connect With:
- Tom Wells: Website // LinkedIn
- The Voices of Search Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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