How Gaming Content is Evolving with Creator Brandon 'Atrioc' Ewing

Brandon 'Atrioc' Ewing is a content creator on YouTube and Twitch and member of the global marketing team at Nvidia. "In this world, especially in the past few years, loneliness is at an all-time high. I think of Twitch as the hamburger of human connection. Twitch is the fast food of human connection. It's not that big of a deal. You shouldn't shame someone for having fast food now and then. The only problem is if it's the only thing you ever eat. It's never going to be filling, it's never going to give you the nourishment that you really need as a person. That's where there's a problem." Show Notes: @Atrioc 1:55: How Atrioc grew his YouTube and Twitch by hundreds of thousands of followers in two years. 5:35: Moving away from esports and focusing more on general gaming. 9:25: Was esports oversold to the audience? 10:01: Twitch's pivot away from esports to gaming influencers. 13:51: How gaming influencers have become A-list celebrities. 16:55: TikTok's influence on content consumption habits. 20:27: Gaming influencers signing multi-million dollar platform deals. 22:17: Short vs. long-term mentality as a gaming influencer. 29:40: YouTube competing with Twitch for streamers and audience. 31:31: The responsibility of influencers and what they promote. 37:38: Setting boundaries in parasocial relationships as a streamer. 42:19: In-person live events as new opportunity for streamers. 45:26: Gaming permeating into mainstream media, TV and film. 48:20: Is esports doomed? Or will it bounce back? 54:21: Does geolocation work in esports? 57:38: Would Atrioc leave Nvidia to go full-time streaming? 1:02:21: How will the recession affect gaming content? Go to https://betterhelp.com/visionaries for 10% off your first month of therapy with BetterHelp and get matched with a therapist who will listen and help. #sponsored Learn more about your ad choices. Visit megaphone.fm/adchoices