#36 The Importance of a Product Launch Strategy in Banking

Launching a digital product in the financial sector is a high-stakes challenge where the cost of failure can be immense. This episode dives into the critical elements of a successful launch strategy and the risks of falling short—such as losing customer trust or facing significant financial losses. The 2018 TSB Bank app failure is a powerful example, costing the bank £176 million due to poor planning and testing.
Learn what it takes to get it right: phased rollouts, thorough testing across platforms, integrating user feedback, and a well-structured approach to every launch phase.
Find out:

1. What makes or breaks a digital product launch
2. How user insights shape product success
3. The broader technological and societal impacts of product launches

Read the full article on UXDA's blog:
https://www.theuxda.com/blog/poorly-executed-launch-could-sink-even-perfect-financial-product
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