#36 The Importance of a Product Launch Strategy in Banking

12/06/24 • 8 min

Launching a digital product in the financial sector is a high-stakes challenge where the cost of failure can be immense. This episode dives into the critical elements of a successful launch strategy and the risks of falling short—such as losing customer trust or facing significant financial losses. The 2018 TSB Bank app failure is a powerful example, costing the bank £176 million due to poor planning and testing.
Learn what it takes to get it right: phased rollouts, thorough testing across platforms, integrating user feedback, and a well-structured approach to every launch phase.
Find out:

What makes or breaks a digital product launch
How user insights shape product success
The broader technological and societal impacts of product launches

Read the full article on UXDA's blog:
https://www.theuxda.com/blog/poorly-executed-launch-could-sink-even-perfect-financial-product
* AI podcast on UXDA article powered by Google NotebookLM

What makes or breaks a digital product launch
How user insights shape product success
The broader technological and societal impacts of product launches

Read the full article on UXDA's blog:
https://www.theuxda.com/blog/poorly-executed-launch-could-sink-even-perfect-financial-product
* AI podcast on UXDA article powered by Google NotebookLM

Previous Episode

#35 The UX Formula for the Financial Industry

The episode explores UXDA's formula for boosting customer engagement in the banking industry. Learn how UX design enhances product quality, design thinking reshapes business models, and added value boosts market impact—all driven by an experience-centric approach. With examples from brands like Apple and Samsung, discover how focusing on emotional connections and customer journeys can elevate brand success and profitability, as demonstrated by UXDA's impressive Net Promoter Score.
Find out:

How does the "experience economy" reshape traditional business models?
What key elements define UXDA's formula for customer engagement?
How do product quality, design, and value drive exceptional customer experiences?

Read the full article on UXDA's blog:
https://theuxda.com/blog/financial-ux-design-formula-digital-product-success
* AI podcast on UXDA article powered by Google NotebookLM

Next Episode

#37 Bank Culture Shift via Design Approach

Have you ever wondered how a bank's internal culture impacts how you experience its services? This episode introduces the groundbreaking "UX Matrix" framework that categorizes banks into four distinct archetypes: Manufacturer, Seller, Innovator, and Disruptor.
Discover why Disruptors—banks that prioritize both customer-centric design and genuine value—consistently deliver the best experiences. Gain insights into how these archetypes affect your everyday banking and how you, as a consumer, can drive positive change in the financial industry.
Find out: