#15 Financial UX Process: Transforming Digital Banking 100% Remotely
10/06/20 • 14 min
The COVID-19 crisis fast-forwarded the finance industry several years ahead. In just a few days, a great digital customer experience became the main differentiator between demanded financial products and failures.
Companies that overcame the crisis successfully were the ones that digitalized quickly and focused all their efforts on creating a user experience that would serve their customers in these harsh times. All of this was accomplished remotely for the most part, due to the strict gathering restrictions.
Read the full article on UXDA's blog.
The COVID-19 crisis fast-forwarded the finance industry several years ahead. In just a few days, a great digital customer experience became the main differentiator between demanded financial products and failures.
Companies that overcame the crisis successfully were the ones that digitalized quickly and focused all their efforts on creating a user experience that would serve their customers in these harsh times. All of this was accomplished remotely for the most part, due to the strict gathering restrictions.
Read the full article on UXDA's blog.
Previous Episode
#14 Building a Bond Between Digital Banking Brands and Customers through Financial UX Design
Customer centricity is the bridge that bonds financial brands with their customers. Never before has it been so important to ensure a truly caring relationship between financial institutions and people consuming their digital products.
In a way, the digital channels are replacing PR and marketing, becoming the new face of the financial brands. What does it take to create a banking app that bonds clients and financial institutions? And, how does user experience in digital banking determine whether there will be a long-lasting relationship between financial brands and their customers?
In this financial UX podcast episode, we sat down with UX strategist Alex Kreger to find out answers to the most asked questions about the user experience in banking and other financial services.
Next Episode
#16 Creating an Emotional Connection Between FIs and Digital Banking Customers Through UX
In times of global uncertainty, the key factor for choosing one brand over another is whether it cares about its customers. Emotional connection is what differentiates successful and loved financial brands from average companies. This connection is created by integrating UX, empathy and the Experience mindset into the DNA of the financial business. It consists of 5 actionable insights you can incorporate right away, 100% remotely, and without huge resources to become a loved brand:
- Adopt the Experience mindset;
- Use empathy to explore the Customer context;
- Embrace a Disruptive culture;
- Ensure a rapid digitalization with the Financial UX formula;
- Establish an emotional connection with the customers.
This is the audio recording of UXDA's keynote at the New England Financial Marketing Association fall conference.
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