Where does UX sit in your company?

Summary

User experience (UX) design is a complex and often misunderstood topic. In this episode, Nils explores what UX is and how it can benefit businesses. He compares UX to branding and highlights the importance of understanding the different disciplines within UX design. Nils discusses Apple as an example of a company that takes a top-down approach to UX design, considering every touchpoint with the customer. He emphasizes the role of UX designers in working across departments to ensure a cohesive and positive user experience.

Takeaways

• User experience (UX) design is a crucial aspect of building a successful business.
• UX design is a complex and multi-disciplinary field that encompasses various roles and responsibilities.
• Apple is an example of a company that prioritizes UX design and takes a top-down approach to ensure a positive user experience.
• UX designers work across departments to create a cohesive and seamless user experience throughout the customer journey.

Chapters

00:00
Introduction to User Experience Design

04:28
Comparing UX Design to Branding

09:10
The Evolution of User Experience Design

12:08
Apple's Approach to UX Design

19:22
The Role of UX Designers in Organizations