Where does UX sit in your company?

06/23/24 • 17 min

Summary

User experience (UX) design is a complex and often misunderstood topic. In this episode, Nils explores what UX is and how it can benefit businesses. He compares UX to branding and highlights the importance of understanding the different disciplines within UX design. Nils discusses Apple as an example of a company that takes a top-down approach to UX design, considering every touchpoint with the customer. He emphasizes the role of UX designers in working across departments to ensure a cohesive and positive user experience.

Takeaways

User experience (UX) design is a crucial aspect of building a successful business.
UX design is a complex and multi-disciplinary field that encompasses various roles and responsibilities.
Apple is an example of a company that prioritizes UX design and takes a top-down approach to ensure a positive user experience.
UX designers work across departments to create a cohesive and seamless user experience throughout the customer journey.

Chapters

00:00
Introduction to User Experience Design

04:28
Comparing UX Design to Branding

09:10
The Evolution of User Experience Design

12:08
Apple's Approach to UX Design

19:22
The Role of UX Designers in Organizations

Summary

Takeaways

User experience (UX) design is a crucial aspect of building a successful business.
UX design is a complex and multi-disciplinary field that encompasses various roles and responsibilities.
Apple is an example of a company that prioritizes UX design and takes a top-down approach to ensure a positive user experience.
UX designers work across departments to create a cohesive and seamless user experience throughout the customer journey.

Chapters

00:00
Introduction to User Experience Design

04:28
Comparing UX Design to Branding

09:10
The Evolution of User Experience Design

12:08
Apple's Approach to UX Design

19:22
The Role of UX Designers in Organizations

Previous Episode

How Usability Testing saved a 6 figure ad budget for our client

Summary

In this episode, Nils shares a concrete example of a project where usability testing played a crucial role in improving the user experience. The client, Relayr, needed a new website that effectively communicated their industrial IoT solution to their target audience. Through wireframing and usability testing, Nils and his team discovered that the target audience was more interested in detailed product information rather than a return on investment calculator. This insight allowed them to update the wireframes and create a website that resonated with the target audience. Nils emphasizes the importance of user experience in all aspects of a digital product and how it requires collaboration from everyone in the company.

Takeaways

Usability testing is a crucial step in improving the user experience of a digital product.
Understanding the needs and preferences of the target audience is essential for designing an effective website.
Wireframing allows for quick iteration and validation of design ideas.
User experience is not limited to the UI design and involves the entire user journey.
Collaboration from all members of the company is necessary to create a great user experience.

Sound Bites

"Not one single this idea of the ROI they all in saying it in different ways, but they all came back to us and said, run an industry business here can absolutely calculate my own return on invest, you know."
"This sort of a part of user in this case, the business owners and CEOs and these high profile people who are the customer group of this, who this website is going to talk to, they are the users in this case, right?"
"I really hope that going from one aspect of user experience to the concrete examples like help to understand what it really takes to build a digital product and to experience that your users are going to have with"

Chapters

00:00 Introduction and Purpose of the Podcast
00:54 Concrete Example: Usability Testing for Relayer
04:35 Challenges of Working in a Niche Field
07:42 The Importance of Testing and Iteration
10:33 User Feedback and Adjusting the Design
12:47 Saving Money on Ad Budget Through Usability Testing
14:27 User Experience and Brand

Next Episode

How do UX and SEO help your company?

In this conversation, Nils and Pietro discuss the importance of user experience (UX) in SEO and digital marketing. They highlight the shift from a focus on technical SEO to a more holistic approach that prioritizes user satisfaction and trust. They emphasize the need for businesses to understand their website's monetization goals and tailor the user experience to meet those goals. They also discuss the impact of AI on search engines and the future of SEO. Overall, the conversation emphasizes the importance of user experience in driving website traffic and conversions.

Takeaways
User experience (UX) is a crucial factor in SEO and digital marketing.A holistic approach that prioritizes user satisfaction and trust is more effective than focusing solely on technical SEO.Understanding the website's monetization goals and tailoring the user experience accordingly is essential.AI is transforming search engines and will continue to impact the future of SEO.User experience plays a significant role in driving website traffic and conversions.

00:00
Introduction and Background
02:58
The Importance of User Experience in SEO
08:22
The Role of User Experience in the Digital Landscape
13:11
The Impact of AI on Search Engines and SEO
25:37
The Biases in Evaluating User Experience
32:30
Focusing on the Overall User Experience
38:08
Conclusion