This Utah Mom Built a Resale Empire (115 Stores) | Kid to Kid
04/11/25 • 61 min
🎙️ Shauna Sloan is the Utah mom who turned her love of thrifting into a national resale empire. In this episode of UtahPreneur, we dive into the origin story of Kid to Kid, one of the most recognizable children's resale franchises in the country. Shauna shares how she and her husband launched the business in 1992 with no outside capital—just grit, a clear vision, and a stroller full of flyers. From rollerblading through neighborhoods to opening over 100 stores, her story is packed with insights for anyone building a business from the ground up.
We talk about what it really takes to grow a franchise, why 90% of Kid to Kid franchise owners are women, and how Shauna bought back underperforming stores and turned them around. You'll also hear how her daughter Chelsea and son Scott took the resale model and launched Uptown Cheapskate, now a thriving brand in its own right. Whether you're into franchising, resale retail, or just love a good founder story, this episode delivers the goods.
If you’ve ever considered buying a business, starting your own, or turning clutter into cash—this one’s for you.
🤝 Join the UtahPreneur community page on Facebook: https://www.facebook.com/share/g/1B5LVFu4RU/
📲 Subscribe to The Podcast on Youtube: https://www.youtube.com/@UtahPreneur
👕 Find Kid to Kid: https://kidtokid.com/
📽️ Find Utah Podcast Studio at: https://utahpodcaststudio.com/
🎙 Hosted by: Keaton Walker
🎧 New episodes every week! Don't miss out—subscribe now!
Follow Us:
@utahpreneur on Youtube and TikTok
@utahpreneurpod on Instagram and X
Stay connected for behind-the-scenes content, episode updates, and more!
Get in Touch:
Want to get a business featured on UtahPreneur? Or have questions, suggestions, or just want to say hi? Email us at [email protected]
Support the Show:
Enjoying the podcast? Leave a review and share it with friends. Your support means the world!
More Content & Resources:
Check out our website at utahpreneur.co for bonus episodes, show notes, and exclusive insights.
🎙️ Shauna Sloan is the Utah mom who turned her love of thrifting into a national resale empire. In this episode of UtahPreneur, we dive into the origin story of Kid to Kid, one of the most recognizable children's resale franchises in the country. Shauna shares how she and her husband launched the business in 1992 with no outside capital—just grit, a clear vision, and a stroller full of flyers. From rollerblading through neighborhoods to opening over 100 stores, her story is packed with insights for anyone building a business from the ground up.
We talk about what it really takes to grow a franchise, why 90% of Kid to Kid franchise owners are women, and how Shauna bought back underperforming stores and turned them around. You'll also hear how her daughter Chelsea and son Scott took the resale model and launched Uptown Cheapskate, now a thriving brand in its own right. Whether you're into franchising, resale retail, or just love a good founder story, this episode delivers the goods.
If you’ve ever considered buying a business, starting your own, or turning clutter into cash—this one’s for you.
🤝 Join the UtahPreneur community page on Facebook: https://www.facebook.com/share/g/1B5LVFu4RU/
📲 Subscribe to The Podcast on Youtube: https://www.youtube.com/@UtahPreneur
👕 Find Kid to Kid: https://kidtokid.com/
📽️ Find Utah Podcast Studio at: https://utahpodcaststudio.com/
🎙 Hosted by: Keaton Walker
🎧 New episodes every week! Don't miss out—subscribe now!
Follow Us:
@utahpreneur on Youtube and TikTok
@utahpreneurpod on Instagram and X
Stay connected for behind-the-scenes content, episode updates, and more!
Get in Touch:
Want to get a business featured on UtahPreneur? Or have questions, suggestions, or just want to say hi? Email us at [email protected]
Support the Show:
Enjoying the podcast? Leave a review and share it with friends. Your support means the world!
More Content & Resources:
Check out our website at utahpreneur.co for bonus episodes, show notes, and exclusive insights.
Previous Episode
She’s on a Mission to Create 20 Female Millionaires | Queen of Wraps/Heather Barber
🎙️ Heather Griffith Barber helped turn Queen of Wraps into one of Utah’s most recognized print and vehicle wrap companies. What started with her brothers—and a cape and crown—grew into a full-service branding powerhouse with 30 employees and clients across the country. But at the height of it all, Heather made the bold move to step away.
In this episode, we dive into why she left, how she’s building again, and what she’s doing now to help other founders—especially women—prepare their businesses for exit. Heather is on a mission to create 20 female millionaires, and with five companies under her belt (and a new book that just launched this week), she’s well on her way.
We talk about legacy, leverage, family business dynamics, loss leaders, and what it really looks like to walk away from a brand you built from scratch. This one’s packed with practical takeaways and mindset shifts—don’t miss it.
🤝 Join the UtahPreneur community page on Facebook: https://www.facebook.com/share/g/1B5LVFu4RU/
📲 Subscribe to The Podcast on Youtube: https://www.youtube.com/@UtahPreneur
✨ Connect with Heather Barber on LinkedIn at: https://www.linkedin.com/in/heathergriffithbarber/
📚Purchase her book at: https://www.amazon.com/dp/B0DYVN81NH
🎙 Hosted by: Keaton Walker
🎧 New episodes every week! Don't miss out—subscribe now!
Follow Us:
@utahpreneur on Youtube and TikTok
@utahpreneurpod on Instagram and X
Stay connected for behind-the-scenes content, episode updates, and more!
Get in Touch:
Want to get a business featured on UtahPreneur? Or have questions, suggestions, or just want to say hi? Email us at [email protected]
Support the Show:
Enjoying the podcast? Leave a review and share it with friends. Your support means the world!
More Content & Resources:
Check out our website at utahpreneur.co for bonus episodes, show notes, and exclusive insights.
Next Episode
This Viral $6 Photo Book Idea Turned Into an 8-Figure Business | Chatbooks
⭐ Vanessa Quigley never planned to be a tech founder. But when her youngest son cried over a photo book from his preschool teacher, she realized how badly families need better ways to preserve their memories. That moment sparked Chatbooks—a startup that began with a simple idea: “Print my Instagram.”
In this episode, Vanessa shares the full backstory of how she and her husband built one of Utah’s most beloved consumer brands—without any big launch, fancy funding, or deep tech background. From scrappy early hires (like “Subway Josh”) to a $500K viral ad that put them on the map, we dive into what makes Chatbooks tick.
We also talk about the highs and lows of entrepreneurship, building a mission-driven workplace, and why she believes Chatbooks is just getting started—especially with new launches like the Quilt app.
If you're building a business, raising a family, or trying to create meaning through your work—this episode is for you.
🤝 Join the UtahPreneur community page on Facebook: https://www.facebook.com/share/g/1B5LVFu4RU/
📲 Subscribe to The Podcast on Youtube: https://www.youtube.com/@UtahPreneur
📒 Find Chatbooks at: https://chatbooks.com/
🎙 Hosted by: Keaton Walker
🎧 New episodes every week! Don't miss out—subscribe now!
🎙 Hosted by: Keaton Walker
🎧 New episodes every week! Don't miss out—subscribe now!
Follow Us:
@utahpreneur on Youtube and TikTok
@utahpreneurpod on Instagram and X
Stay connected for behind-the-scenes content, episode updates, and more!
Get in Touch:
Want to get a business featured on UtahPreneur? Or have questions, suggestions, or just want to say hi? Email us at [email protected]
Support the Show:
Enjoying the podcast? Leave a review and share it with friends. Your support means the world!
More Content & Resources:
Check out our website at utahpreneur.co for bonus episodes, show notes, and exclusive insights.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/utahpreneur-inside-utahs-most-iconic-businesses-620966/this-utah-mom-built-a-resale-empire-115-stores-kid-to-kid-89379023"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to this utah mom built a resale empire (115 stores) | kid to kid on goodpods" style="width: 225px" /> </a>
Copy