
Cybersecurity Strategies That Drive Profits and Cash Flow
02/06/24 • 20 min
Upside/Downside is a podcast about value creation and the strategies finance and business leaders can use to grow profits and cash flow. I'm your host, Matt Cooley.
In this episode, information security executive David de Martin joins me to analyze the many threats businesses face, and how adaptive tools like Calamu can neutralize those threats while growing your profits and cash flow through competitive advantage.
From threat Prevention to Detection to Response, what should value-focused companies be thinking about and how are security solutions responding in the era of AI?
Take a seat at your security console and dial up your value creation skills on this episode of Upside/Downside!
Thank you for listening and please tell your friends about Upside/Downside - a podcast about value creation.
If your organization needs customized assistance, I may be able to help. All revenues after taxes earned from consulting engagements are donated to registered charities working on challenges in the United States. See my host page for more details.
Upside/Downside is a podcast about value creation and the strategies finance and business leaders can use to grow profits and cash flow. I'm your host, Matt Cooley.
In this episode, information security executive David de Martin joins me to analyze the many threats businesses face, and how adaptive tools like Calamu can neutralize those threats while growing your profits and cash flow through competitive advantage.
From threat Prevention to Detection to Response, what should value-focused companies be thinking about and how are security solutions responding in the era of AI?
Take a seat at your security console and dial up your value creation skills on this episode of Upside/Downside!
Thank you for listening and please tell your friends about Upside/Downside - a podcast about value creation.
If your organization needs customized assistance, I may be able to help. All revenues after taxes earned from consulting engagements are donated to registered charities working on challenges in the United States. See my host page for more details.
Previous Episode

Are You Ready for AI in 2024? Our Predictions
Welcome! Upside/Downside is a podcast about value creation, and how finance business partners, managers and business owners like you can grow your profits and cash flow. I'm your host, Matt Cooley.
In this episode, Tommy Huynh returns and we share our predictions how AI will impact businesses and people in 2024. Referencing new stats and reports from respected third parties, we make our cases and challenge each other's assumptions.
What minimum skills will be required? Will investment levels continue unabated? Who's most at risk of losing their job? Does anyone really know what they're talking about? And what do we do if all hell breaks loose?
Let's plow through the details together on this episode of Upside/Downside.
Thank you for listening and please tell your friends about Upside/Downside - a podcast about value creation.
If your organization needs customized assistance, I may be able to help. All revenues after taxes earned from consulting engagements are donated to registered charities working on challenges in the United States. See my host page for more details.
Next Episode

Family startup myAgeTechlab.com, episode 1 - Inspiration
Upside/Downside is a podcast about value creation and the strategies finance and business leaders can use to grow profits and cash flow. I'm your host, Matt Cooley.
In the next several episodes, we share the challenges of starting a family side hustle, myAgeTechlab.com, helping people live in their own homes longer through the use of age technology, or AgeTech for short.
Driven by our own family experiences caring for loved ones as they age, can my teenage son, brothers and I apply sound principles of value creation to build a business that helps people while also turning a profit?
In this episode, we share our inspiration, skills we expect to learn, challenges ahead, and what to remember when the naysayers come knocking.
Dial in and join us here on Upside/Downside!
Thank you for listening and please tell your friends about Upside/Downside - a podcast about value creation.
If your organization needs customized assistance, I may be able to help. All revenues after taxes earned from consulting engagements are donated to registered charities working on challenges in the United States. See my host page for more details.
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