Episode 2: What Makes a Great Idea in Digital?
08/22/19 • 34 min
Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
Read the Gartner research about the new B2B buying process: https://www.gartner.com/en/sales-service/insights/b2b-buying-journey
Watch The Great Hack on Netflix
See the EY Robots campaign in action here: https://www.facebook.com/watch/?v=285515522087645
Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
Read the Gartner research about the new B2B buying process: https://www.gartner.com/en/sales-service/insights/b2b-buying-journey
Watch The Great Hack on Netflix
See the EY Robots campaign in action here: https://www.facebook.com/watch/?v=285515522087645
Previous Episode
Episode 1: Short-Term/Long-Term Thinking: What’s the Perfect Marketing Balance?
Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
Find a summary of Les Binet & Peter Fields’ ‘The Long and Short of it’ here: https://bit.ly/2NvNUkl
Read the 2019 Edelman Trust Barometer here: https://bit.ly/2Dk1ake
Next Episode
Episode 3: 7 Tips to Improve Your Digital Effectiveness
Chat to us on Twitter: @UppB2B
Learn more about Upp: https://www.uppb2b.co.uk/
See the robot for yourself: https://www.fastcompany.com/90395110/how-googly-eyes-solved-one-of-todays-trickiest-ux-problems
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