Uploading - Cracking the Code of Successful Live Streams with Stephanie Garcia

Cracking the Code of Successful Live Streams with Stephanie Garcia

04/03/24 • 28 min

Uploading

About the Episode:

Welcome to today’s episode of Uploading. Today we have the pleasure of talking with Stephanie Garcia.

A seasoned digital marketing expert with an impressive 15-year career at top agencies, Stephanie Garcia is a live video strategist with a proven track record, and the host of Lights, Camera, Live a show dedicated to empowering small business owners to step into the spotlight with live streaming. Her work has been recognized and awarded by Forbes, Online Marketing Media and Advertising, PR Daily, Forrester, and Gartner 1to1 Media. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more.

Are you thinking of starting live streaming this 2024? Want to know how to get more viewers in your streams? Or how to repurpose content from your live streams?

Love this episode? Be sure to join Stephanie on April 24th at Leap by Ecamm Live for her keynote Creators: The Next $1B Business

Today, we'll cover:
- Stephanie's innovative strategies for repurposing live stream content across various platforms
- The importance of distinguishing content levels for different audiences and leveraging social media for real-time engagement
- How dedicating a long-form live stream to platforms like YouTube can enhance discoverability
- Stephanie's 10x10 content formula for generating fresh and relevant video ideas
- Stephanie's insights on approaching live streams with the right mindset, the role of teleprompters, and effective audience interaction
- A closer look at the success behind Stephanie's live stream for the MasterChef cookbook, which garnered 178,000 downloads in a single day

What You'll Learn
1. Technical Aspects of Live Streaming
2. Content Creation and Repurposing
3. Discoverability and Engagement
4. The Power of Live Streaming
5. Building a Content Engine
6. Successful Live Streaming Campaigns

Timestamps
00:00 Transitioning from ad agency to consulting, live streaming
04:42 How to get people excited to join a live stream
08:58 Different frameworks for live streaming
10:33 Expert tips for B2B live streaming
15:26 How to drive 178,000 book downloads in 24 hours through live streaming
16:42 Generating content ideas with Stephanie Garcia’s 10x10 Formula
18:49 The mindset you need to become a successful live streamer
19:32 How to choose the right platform for your live streams
22:01 Leveraging social media for better discoverability
24:54 Repurposing live stream content with Castmagic
26:13 Keeping old live streams on YouTube for clients

Navigating Digital Marketing Careers: "And so I left that ad agency world, started my own consulting agency, and to my surprise, fellas, everyone was calling themselves, like, a social media strategist. And I was like, well, how do I separate myself from the sea of sameness?" — Stephanie Garcia [00:02:26 → 00:02:40]

Innovative Engagement Strategies: "It's one of those things where you just have to do a pattern interrupt in social media to get people to stop, look, and listen to what it is that you have to say." — Stephanie Garcia [00:03:35 → 00:03:41]

Engaging Audiences with Social Media Polls: "So a lot of times I'll do polls. What do you think about this? If you could change one thing about Castmagic, what would it be? And so you get people involved in those conversations." — Stephanie Garcia [00:06:28 → 00:06:36]

The Importance of Prep in B2B Livestreaming: "And I think what also makes a B2B livestreaming show suck is if you don't do a tech rehearsal with your talent, right? So, like, all of us, we showed up, we're like, oh, hey, check your mic, right? Because we know that we're going to repurpose this content." — Stephanie Garcia [00:11:59 → 00:12:15]

Viral Marketing Success: "And so within that, within 24 hours, we had 178,000 downloads of her book. The client came back and was like, we've never seen this much engagement before. We've done live streams and no one showed up. But how did you get these people to show up? And that's really, that's the fascination fast track." — Stephanie Garcia [00:15:54 → 00:16:10]

Successful Live Streaming Strategies: "It's not about the gear. It's about the gears up here. How do you connect and engage with your audience? Create a run of show where, yes, you are going to engage with your audience in real-time, but you're also going to deliver value, and then at that point, hit the live stream button and run with it." — Stephanie Garcia [00:19:59 → 00:20:13]

Leveraging Social Media for Discoverability: "Yeah, I would say if you want to leverage the social media platforms, the benefit to it is that it gives you bette...

About the Episode:

Welcome to today’s episode of Uploading. Today we have the pleasure of talking with Stephanie Garcia.

Are you thinking of starting live streaming this 2024? Want to know how to get more viewers in your streams? Or how to repurpose content from your live streams?

Love this episode? Be sure to join Stephanie on April 24th at Leap by Ecamm Live for her keynote Creators: The Next $1B Business

Leveraging Social Media for Discoverability: "Yeah, I would say if you want to leverage the social media platforms, the benefit to it is that it gives you bette...

Previous Episode

Solving the Content Puzzle with Creative Expert Max Hertan

About The Episode:
Max Hertan joins hosts Ramon Berrios and Blaine Bolus to decode the art of content creation and personal branding. Max has co-founded multiple agencies and is currently the co-founder of Alto Studios with Sahil Bloom. We break down his strategies to grow personal branding initiatives, YouTube channels, and more.

Today, we'll cover:
- Max Hertan's journey from scaling a marketing agency to becoming a content expert.
- The significance of "solving it" in content – discovering the right mix of pillars, market fit, and production strategies.
- The allure of short form content and the tactical approach to premium visuals and unique branding.
- Insights on content budgeting, starting on social media, and the underestimated time investment in content channels.
- Max's pivot in content strategy and evaluating the long-term ROI of content creation for business growth and talent attraction.
What You'll Learn
1. Content Creation and Time Optimization
2. Content Market Fit Importance
3. Personal Brand Impact on Equity
4. Short Form Content Strategy
5. Content Budget Deployment Approaches
6. Consistency in Content Creation Efforts
7. ROI of Content Creation Investments
Timestamps
00:00 YouTube channel challenges, backflip attempts, stand-up comedy.
05:44 Performance social media and paid Google Ads.
09:08 Finding content pillars and market fit effectively.
11:12 Content market fit requires finding unique perspectives.
14:03 "Stand out with unique, engaging storytelling strategies."
16:23 Ran Doris grew on YouTube, emphasizes action.
20:58 Paused YouTube channel, focusing on written content.
25:34 Focused on animation, unique branding, premium visuals.
26:28 Creating unique brand style and professional appeal.
29:35 Observed their rise and strategy to success.
Persistence in Content Creation: "I had to land it by the end of the month, so I would just bandage it up and just keep going."
— Max Hertan [00:03:13 → 00:03:18]

The Power of Content in Brand Strategy: "I'm also a massive believer in content as a strategy for businesses, personal brands, brands. I think it's like if you can solve it, it's this unbelievable asset. It's challenging to solve for a lot of people, but once you get traction and content market fit and like a system to actually build out content, then it's building like defensibility mode for you."
— Max Hertan [00:08:32 → 00:08:56]

Content Market Fit Strategy: "But solving it to me means you found some content pillars that are working and you found content market fit and you've kind of found the overlap of something that's valuable to you, something that you're interested in, and something that the audience wants as well."
— Max Hertan [00:09:17 → 00:09:32]

Content Market Fit: "And I think you can either be an expert and share things from your own life and reflect on what's interesting from your own life. And if there isn't that much that's know, one way I think about it is how many standard deviations are you away from the norm and where are you most standard deviations away from the norm? And if you're sharing from your own life, then that's going to be interesting."
— Max Hertan [00:11:29 → 00:11:48]

Content Creation Strategies: "If you want to be like a storyteller or a researcher or things like that, then you might go down a different kind of line to try to find something that you're interested in as well. So, yeah, I think it's like analyzing what's working... figure out, are you an expert in certain areas that are kind of getting traction? Can you add your own spin on it? And then also, if you're not, is there something that you're really interested in that you want to research in, or that you want to learn the pillars of what makes really good content, like the storytelling pillars, and then take that to a content format where you can find something unique."
— Max Hertan [00:12:32 → 00:12:52]

Viral Content Strategy: "But if you're entering a competitive field and you're not so interesting, that alone should be able to go viral. Then you need to think more about what is the thing that's going to separate you? Is it the level of research? Is it the level of understanding the platform and get it the storytelling, right? Or is it finding something unique from your own life that you can pull forward? That's like drawing that attention."
— Max Hertan [00:14:23 → 00:14:47]

The Strategy for Growing on YouTube: "My friend Ran Doris, who's actually just blown up on YouTube, gone to like 200,000 subscribers in the last six months. One of his frameworks that he uses is like, there's a period of thinking and there's a period of immense action."
— Max Hertan [...

Next Episode

Systemizing Success: Sara Loretta on Tech Optimization & Workflow Mastery

About the Episode:
Join us as we explore the vibrant realm of tech stacks and workflow optimization with our expert guest, Sara Loretta.

In our conversation, we peel back the layers of interacting with tech tools and optimizing operations for content creators and companies alike.

Today, we'll cover:
- How Sara conducts full tech audits to streamline a company's tech stack and optimize remote team dynamics
- Sara's approach to internal training and the pivotal role it plays before considering outsourcing talent
- Sara's personal journey with content creation, her battle with consistency, and the challenges of scaling returns
- How to strike the right balance between automation and hiring and decide where to invest energy and resources effectively
- Strategies for evaluating roles within your business, the importance of long-term virtual assistant planning, and the benefits of a team audit

What You'll Learn
1. Tech Audit and Optimization
2. Cultural Development for Teams
3. Training and Role Comprehension
4. Content Operations Management
5. Tech Consultancy and Platform Expertise
6. Content Workflow Optimization
7. Utilization of Virtual Assistants (VAs)
8. Self-Reflection and Business Therapy
9. Team Productivity and Dynamics

Timestamps
00:00 Transitioning from employee to freelancer
04:37 Becoming the 10th Certified Notion Consultant in the United States
09:01 Conducting thorough tech audits and optimizing processes
11:14 The pitfalls of outsourcing content
15:50 YouTube success and the challenges of expanding content niche
20:12 Simplifying platform switching and customization
22:58 Developing an innovative workflow to increase content production
24:49 Business automation and virtual assistants
28:17 Reflecting on project outcomes, consulting with a business therapist
33:08 Using personality tests to improve productivity

Successful Business Turnaround: "By the time I left, we had just everything automated and systemized, and we went from owing the city almost 100 grand a year because reporting was wrong to being one of the top-performing organizations in the city because of the work that I did." — Sara Loretta [00:02:45 → 00:03:01]

The Myth of Indispensability in Business: "Everyone's replaceable, and it just is what it is when we are building businesses or building products. Yes, we are emotionally attached to that. But at the end of the day, if you want to take a sabbatical, if you up and decide one day, hey, I'm done, I don't want to work here anymore, the company's still going to move forward and we have to build businesses with that in mind. A lot of people just don't do that." — Sara Loretta [00:04:14 → 00:04:37]

Pioneering Notion for Business: "I was kind of the first person to talk about having a design business and using Notion for it. That video popped off. Notion came to me a couple of months later, and I then became the 10th Certified Notion Consultant in the US." — Sara Loretta [00:04:49 → 00:05:01]

Corporate Miscommunication and Culture Issues: "And this is where a lot of the culture comes in, is because you have this massive disconnect between the CEO and the low-level assistant coming in to support projects and there's no true line of succession, there's no communication plans." — Sara Loretta [00:08:12 → 00:08:32]

Optimizing Business Processes with Technology: "We find where the overlaps are that an entire team can utilize a tool. Then we go into the culture piece. So what is the internal expectations of working with a remote async team versus what is the external expectations?" — Sara Loretta [00:09:21 → 00:09:37]

Navigating Productivity Tools: "And so I actually started building out a little cheat sheet of each tool and what's possible on each. So that way I don't have to go into ChatGPT and be like, ‘How do I do this? How do I write this formula?’ And I can just easily, when I'm on a sales call or a strategy call verbatim, just drop and say, this platform is going to work for you, or this one isn't." — Sara Loretta [00:20:37 → 00:20:58]

Innovative Workflow Improvements: "And so we built this really cool workflow that auto triggers the next person in that flow when something's marked as complete." — Sara Loretta [00:22:58 → 00:23:05]

Efficient Business Automation: "I don't touch onboarding. It's one click to send an email to a client after a sales call, and the entire thing is completely automated." — Sara Loretta [00:24:57 → 00:25:05]

Client Reviews and Self-Reflection: "So after the end of every project, I sit down and I look at what skills did I learn? What red flags were there in the client? Did I charge what I said I was going to? What skills did I learn? What do I want to keep explo...